Growing Awareness Of The Benefits Of Plant Protein-Based Products And Growing Demand For High Protein Diets Drive The Growth Of Veg Protein Bar Market

Protein bars are a popular and convenient way to add protein to the regular diets. It is a great source of vitamins and nutrients and can be easily eaten on the go. Most protein bars contain dried fruit, dates, nuts and seeds, whole grains, and other protein sources such as powdered yogurt or egg whites. Protein bars are a great source of calcium, potassium, B vitamins, fiber and iron. It can also help you build muscle mass and promote weight loss. In addition, protein bars are a great meal replacement or post-workout snack. Additionally, vegan protein bars get their protein from plant sources such as peas, brown rice, beans, nuts and seeds. These protein bars avoid other animal products such as eggs and honey. Furthermore, the consumer trend towards vegan products such as protein bars for athlete has significantly increased the demand for vegan protein bars. Consumers prefer to buy protein bars for various purposes such as weight management, improving muscle mass and increasing energy.

Consumer demand for plant protein-based products is high and is expected to grow significantly over the next decade. Factors driving the growing popularity of plant-based proteins include the potential health benefits associated with increased intake of plant-based products and consumer concerns about the adverse health effects of diets high in animal protein. Plant proteins are an excellent source of many essential amino acids, important macronutrients, and are sufficient to achieve complete protein nutrition. Plant protein is absorbed directly by the body and helps treat a variety of ailments. In addition, plant-based proteins are rich in fibre, polyunsaturated fatty acids, oligosaccharides and carbohydrates. Therefore, plant-based proteins are primarily associated with a reduction in cardiovascular disease, low-density lipoprotein (LDL) cholesterol, obesity, and type II diabetes.

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Some of the leading and top veg Protein Bar companies in the global veg protein bar market include Aloha, BHU Foods, Orgain, PROBAR LLC., Raw Rev, Risebar, Simply Protein, Clif Bar and Company, Garden of Life LLC, General Mills, Inc., Gomacro, Health Warrior, Manitoba Harvest, No Cow, and NuGo Nutrition, among others. In order to remain competitive in the market, market players have various strategies such as mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, thereby contributing significantly to the market growth.

On the basis of source type, the worldwide veg protein bar market can be segmented into organic and conventional. In terms of ingredients, global veg protein bar market can be segmented into vegetables, nuts, and others.

On the basis of flavours, the market can be bifurcated into chocolate-vanilla, chocolate-caramel, peanut butter, cherry cashew, fruit & nut, hazelnuts, and others.

On the basis of product type, the market can be bifurcated into sports nutritional bars, meal-replacement bars, and others. The sports nutrition bar segment is considered a leading segment due to its high protein content containing essential nutrients that help repair and enhance body performance.

On the basis of distribution channel, the market can be bifurcated hypermarkets and supermarkets, convenience stores, drug stores and pharmacies, health and wellness stores, online retails, and others. The online retail segment is expected to hold significant market share as many prominent players worldwide sell their nutritional products through various online channels such as Amazon.com, Puritans Pride Inc., NuGo Nutrition Natures Basket Co. In terms of geography, North America region is expected to account for the highest growth rate in the vegetarian protein bar market, among other regions such as Asia Pacific, Europe, Latin America, and Middle East & Africa. The rise of fitness centers in North America and growing consumer intolerance to animal protein is likely to increase demand for vegan protein bars and creating promising growth opportunities for vegan protein bar market players.

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