The global beauty drinks market was valued at USD 1.8 billion in 2021 is projected to register a CAGR of 12.9% during the forecast period 2023-2031. Beauty drinks are natural or artificial beverages that promote skin radiance, anti-aging, hair health, and detoxification. Beauty drinks fall under the broader term of nutritional cosmetics. These products or ingredients are used as dietary supplements to help maintain the natural beauty of skin, nails and hair. These supplements work from the inside to promote beauty. Beauty drinks contain vitamins, minerals, herbs, collagen, fruit and vegetable extracts, amino acids, hyaluronic acid and other nutrients. These drinks are loaded with hyaluronic acid, collagen, antioxidants and Q10 to improve suppleness and minimize wrinkles.

The growing consumer desire to prevent premature aging of the skin has led to a growing preference for natural, safe and effective beauty solutions, protein- and amino acid-based nutritional cosmetics. In addition, a significant proportion of young people suffer from premature aging due to busy lifestyles, increased air pollution, unhealthy eating habits, and increased alcohol consumption. Therefore, the growing awareness towards health and beauty drive the demand for beauty drinks. Additionally, key market players are focused on launching gluten-free, lactose-free and vegan product variants without added sugar, preservatives or flavourings to expand their market reach. Manufacturers are constantly innovating and improving their products to appeal to a wider audience. For instance, beauty drink brand Laneg recently launched a new collagen drink. Collagen makes up 30% of the total protein in the human body. Collagen supports healthy skin, hair and nails, protects joints and mucous membranes, and ensures strong, healthy bones. Collagen is also necessary for supple, elastic skin and the regeneration of skin cells. However, the percentage of collagen in the body decreases after the age of 25. Collagen also becomes fragmented with age, and its loss contributes to many problems such as melasma, hair loss, and arthritis. For instance, in May 2021, Nestle Health Sciences launched vital protein collagen products in China. Therefore, the presence of collagen in beauty drinks has created new opportunities for the product in the market.

Rapid urbanization and progress are having a positive impact on the lives of working people. According to the World Bank, about 57% of the world's population lives in cities. This has pushed people towards a better lifestyle. As the world progresses, women are also entering the workforce industry to become independent and support their families. Work environment and culture have a huge impact on people's thought processes and enhance their health and lifestyle knowledge. In addition, digitization has a great impact on people's lives. As digitization progresses, people are actively aware of recent events around them. In addition, expanding retail sales, especially e-commerce retail channels, are driving the growth of the global beauty drink market during the forecast period.

However, Packaged beauty drinks contain many harmful ingredients that are highly toxic and harmful to the human body. The use of synthetic dyes, fragrances, etc. is not very beneficial to the human body. Commercial beauty drinks have been replaced with natural fruit juices such as beetroot and papaya juice to nourish and keep the skin healthy. Such factors may limit the growth of beauty drink market. 

Function Insights

Collagen containing beauty drinks is anticipated to hold a significant market share in the global market of beauty drinks. By drinking a beauty drink containing collagen helps to improve the appearance and texture of the skin. In addition, by ingesting a beauty drink that contains collagen, the elasticity of the skin increases, and the skin is rich in firmness and elasticity, leading to youthful skin. Beauty drinks containing collagen can be expected to have various health effects and beautiful skin effects, and sales can be expected to grow. Moreover, vitamin and mineral beauty drinks are expected to have a positive impact on the market growth as they are in increasing demand due to their benefits to the skin. For example, beauty drinks containing vitamin E can help your skin retain moisture. Helps with skin healing and even skin tone.  

Regional Insights

By region, the global beauty drink market is segmented into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa. Health has become an afterthought for Americans as work and life schedules become increasingly hectic. This leads to the need for nutritional cosmetics such as beauty drinks. Large companies in the region are focused on targeting consumers who are perceived to be health and aging conscious. In North America, especially in the United States, sales of beauty drinks are expected to grow significantly due to an increase in skin troubles and hair loss problems, as well as the influence of the fashion industry. To capitalize on this opportunity, the region's leading beauty drink companies are working to expand the number of brands and their range. Also, consumers' increasing trend of beauty shots to enhance their appearance leads to an increase in demand for beauty drinks. The presence of prominent market players such as The Coca-Cola Company and various online portals is expected to increase the availability of the product and boost beauty drink sales in the region.

Additionally, Asia-Pacific region is expected to witness significant growth in the global beauty drink market. Growing young population in countries such as India, Japan, South Korea, and China, and rising popularity of beauty drinks among the younger generation should have a positive impact on sales of beauty drinks in the region. Market players in the regions are actively engaged in research and development to contribute to market demand. For instance, 1NE Beverages launched 1NE Fruit Juice in September 2022. Juices are featured in two broad flavour categories such as Aloe Vera and Coconut. The juice promises nutrients and has immune-boosting properties. Aloe Vera flavoured juice has antioxidant properties that provide multiple benefits for skin, oral, dental, and digestive health.  Similarly, Chicago-based Vital Proteins, widely known for its collagen supplements, announced the launch of Vital Proteins Lemon Collagen Peptides. This product contains grass-fed, grass-fed, lemon-flavored collagen. The drink does not contain sugar. The product will be launched in summer 2022 to expand the collagen range of existing flavours such as chocolate and vanilla. The product is available on various e-commerce sites such as Amazon, along with the company's official website.

Key Companies Insights

New product launches, market expansions, and partnerships are strategic approaches favoured by most companies in the beauty drink business. Due to product expansion and increased consumption of nutritional cosmetics, global players in the beauty drink market are adopting new product launches as their major strategies. Companies focus their research and development efforts to improve the shelf life of dietary supplements.

•                    In April 2018, the Asmara, Singapore-based brand announced the launch of four functional/beauty drinks. This product is commonly consumed to treat a variety of problems related to digestion, immunity, cognition, and anti-aging.

•                    In August 2016, Herbalife launched the Skin Collage Beauty Booster with Berisol Collagen. This product aims to improve skin elasticity and reduce fine lines.

Some of the key players operating in the global beauty drink market include:

·         AMC Grupo Alimentación Fresco y Zumos SA

·         Asterism Healthcare plus Inc.

·         Big Quark

·         Coca-Cola Company

·         Groupon Inc.

·         Hangzhou Nutrition Biotechnology Co. Ltd

·         Juice Generation

·         Kinohimitsu

·         Lacka Foods Limited

·         Molecule Beverages

·         Nestle SA

·         On-Group Ltd

·         Rejuvenated Ltd

·         Sappe Public Company Limited

·         Shiseido Co. Ltd

·         Other Players

Segments

By Ingredient

·         Vitamins and Minerals

·         Collagen

·         Carotenoids

·         Coenzymes

·         Others

By Function

o   Anti-Ageing

o   Detoxication

o   Radiance

o   Vitality

o   Others

By Distribution Channel

·         Grocery Retailers

·         Beauty Specialty Stores

·         Drug Stores and Pharmacies

·         Others

By Geography

·         North America

o   U.S.

o   Canada

o   Mexico

·         Europe

o   U.K.

o   Germany

o   France

o   Italy

o   Spain

o   Russia

·         Asia-Pacific

o   Japan

o   China

o   India

o   Australia

o   South Korea

o   ASEAN

·         Latin America

o   Brazil

o   Argentina

o   Colombia

·         MEA

o   South Africa

o   Saudi Arabia

o   UAE

o   Egypt

Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?