In 2021, the market for Breast Pumps worldwide was worth $2.80 billion US dollars. AMR Group projects that the market will reach US$ 5.60 billion by 2031, growing at a CAGR of 8.4 percent between 2022 and 2031.
Industry Overview
Breast pumps are devices used by lactating mothers to extract milk from their breasts. They are commonly used to provide breast milk for a baby when the mother is unable to breastfeed directly or when the baby is unable to effectively suckle. Breast pumps are available in different types, including manual pumps, battery-powered pumps, and electric pumps. Manual breast pumps are typically handheld devices that require the mother to manually pump a lever or squeeze a bulb to extract milk. Battery-powered pumps are similar to manual pumps, but they use a battery to power the pumping action. Electric pumps, on the other hand, use an electric motor to extract milk from the breasts. They are usually faster and more efficient than manual or battery-powered pumps, and they are available in both single and double pumping options.
Breast pumps are also available in different sizes and styles to accommodate different breast shapes and sizes. Some breast pumps are designed for occasional use, while others are designed for frequent or daily use. Breast pumps are commonly used by working mothers who need to express milk during the workday, and by mothers of premature or sick infants who are unable to breastfeed directly. They are also used by mothers who experience breastfeeding difficulties, such as sore nipples, low milk supply, or a baby with a weak suck.
Market Dynamics
The breast pump market has been growing steadily over the past few years and is expected to continue growing in the near future. The key drivers for the growth of the market include: Increasing awareness about the benefits of breastfeeding: There is growing awareness about the importance of breastfeeding for the health and well-being of both the mother and the infant. This has led to an increase in demand for breast pumps, as they enable mothers to continue providing breast milk even when they are unable to breastfeed directly. Rising number of working mothers: With an increasing number of women joining the workforce, there is a growing need for breast pumps to help them express milk during the workday.
Technological advancements: The breast pump industry has been introducing new and innovative products to cater to the diverse needs of mothers. The introduction of smart breast pumps that can be controlled through a mobile app, for example, has made the pumping experience more convenient and efficient. Government initiatives: Several governments across the world have taken initiatives to promote breastfeeding and provide support to working mothers. For example, in the United States, the Affordable Care Act requires employers to provide break time and a private place for nursing mothers to express milk. Increasing prevalence of breastfeeding difficulties: Despite the benefits of breastfeeding, many mothers face challenges such as low milk supply, sore nipples, and difficulty latching. Breast pumps provide a solution to these challenges and enable mothers to continue providing breast milk to their infants.
However, there are also some challenges and restraints that may affect the growth of the breast pump market, including the high cost of electric breast pumps, the lack of awareness in certain regions, and the social stigma associated with expressing milk in public.
COVID Impact
The COVID-19 pandemic has had both positive and negative impacts on the breast pump market. On the one hand, the pandemic has led to an increase in demand for breast pumps as more mothers are staying at home and are able to breastfeed their infants directly. However, on the other hand, the pandemic has also led to a decrease in demand for breast pumps as the number of working mothers has declined due to job losses or work-from-home policies. The COVID-19 pandemic has also impacted the supply chain and manufacturing of breast pumps. With many factories and suppliers shutting down or operating at reduced capacity, there have been delays in the production and delivery of breast pumps. Additionally, there have been disruptions in the global supply chain, resulting in shortages of raw materials and components needed to manufacture breast pumps.
The pandemic has also impacted the distribution and sales of breast pumps, as many physical stores have closed or have reduced hours, and consumers are shifting towards online shopping. However, online sales have also been affected by delays in shipping and delivery due to disruptions in the logistics industry. Overall, the COVID-19 pandemic has created both challenges and opportunities for the breast pump market. While there have been some negative impacts, the market is expected to continue growing in the long term as awareness about the benefits of breastfeeding and the use of breast pumps increases.
Regional Trend
The demand for breast pumps varies by region, as cultural norms, government policies, and economic factors can influence the rate of breastfeeding and the need for breast pumps. Here is a brief regional analysis of the breast pump market:
North America: North America is one of the largest markets for breast pumps due to high awareness about the benefits of breastfeeding and supportive government policies. The Affordable Care Act in the United States, for example, requires employers to provide break time and a private place for nursing mothers to express milk. The region is also home to several leading breast pump manufacturers.
Europe: Europe is another significant market for breast pumps, with countries such as Germany, France, and the United Kingdom accounting for a major share of the market. The region has a high rate of breastfeeding, and there is growing demand for innovative and user-friendly breast pumps.
Asia-Pacific: The Asia-Pacific region is expected to witness significant growth in the breast pump market due to increasing awareness about the benefits of breastfeeding and rising disposable incomes. Countries such as China, India, and Japan are expected to be key markets for breast pumps.
Middle East and Africa: The breast pump market in the Middle East and Africa is relatively small, with low rates of breastfeeding and limited government support. However, the market is expected to grow in the coming years as awareness about the benefits of breastfeeding increases and more women enter the workforce. Latin America: The breast pump market in Latin America is also relatively small, but it is expected to grow as more women enter the workforce and demand for breast pumps increases. Brazil is expected to be a key market for breast pumps in the region.
Competitive Landscape
The breast pump market is highly competitive and fragmented, with several global and regional players competing for market share. Here are some of the key players in the breast pump market:
Medela AG: Medela AG is a Switzerland-based company that is a leading global manufacturer of breast pumps and other breastfeeding products. The company offers a wide range of breast pumps, including manual, electric, and hospital-grade pumps.
Koninklijke Philips N.V.: Koninklijke Philips N.V., commonly known as Philips, is a Dutch technology company that offers a range of healthcare products, including breast pumps. The company's breast pumps are designed for both personal and hospital use and include both electric and manual models.
Ameda AG: Ameda AG is a Swiss company that specializes in breastfeeding products, including breast pumps. The company's products are known for their hospital-grade quality and innovative features, such as the HygieniKit milk collection system.
Ardo Medical AG: Ardo Medical AG is a Swiss company that develops and manufactures breast pumps and other breastfeeding products. The company's breast pumps are designed for both personal and professional use and include both electric and manual models.
Pigeon Corporation: Pigeon Corporation is a Japanese company that offers a wide range of baby care products, including breast pumps. The company's breast pumps are known for their quiet operation and portability.
Spectra Baby USA: Spectra Baby USA is a US-based company that specializes in breast pumps and other breastfeeding products. The company's breast pumps are designed to be quiet, portable, and easy to use, and are available in both electric and manual models.
Lansinoh Laboratories Inc.: Lansinoh Laboratories Inc. is a US-based company that offers a range of breastfeeding products, including breast pumps. The company's breast pumps are known for their affordability and ease of use, and are available in both electric and manual models. Other notable players in the breast pump market include Evenflo Feeding, Inc., Mayborn Group Limited, and Bailey Medical Engineering.
Market Segmentation
The breast pump market can be segmented on various factors such as product type, technology type, distribution channel, and region. Here are some of the key market segmentation categories for breast pumps: Product Type: Breast pumps can be categorized into manual, single electric, double electric, and hospital grade. Manual breast pumps are operated by hand, while electric breast pumps are powered by electricity. Hospital-grade breast pumps are designed for use in hospitals and medical settings and are typically more powerful and durable than other types.
Technology Type: Breast pumps can be categorized into closed-system and open-system pumps. Closed-system pumps have a barrier between the milk and the pump motor, which helps prevent contamination and maintain milk hygiene. Open-system pumps do not have a barrier, which means milk can flow into the pump motor, potentially causing contamination.
Distribution Channel: Breast pumps can be sold through various distribution channels, including hospital pharmacies, retail stores, online stores, and others.
Region: The breast pump market can be segmented into different regions such as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Each region has its own market dynamics, regulations, and customer preferences, which can impact the demand and supply of breast pumps.
These market segmentation categories can help manufacturers and distributors to better understand the needs and preferences of their target customers and tailor their marketing and sales strategies accordingly.
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