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Connected Living Room Market Analysis By Product(Smart TVs, Gaming Consoles, PC/Laptop, Smart Speakers, Smartphones), By Application(Video Streaming, Audio Streaming, Gaming) & Forecast 2024-2035

  • PUBLISHED ON
  • 9/1/2022
  • NO OF PAGES
  • 222
  • CATEGORY
  • Others

Market Overview

Internet of Things (IoT) has already created a major impact within the commercial and business sectors with its wide range of use cases such as smart building and home automation, smart healthcare, smart transportation, smart utilities and others. This has increased the penetration of IoT based devices on the whole, for instance as per the statistics released by IoT analytics the number of IoT based devices increased from 9% in 2010 and is estimated to reach a share of 75-80% by 2025. Below figure depicts the adoption of IoT based devices from 2010 to 2025:

From the figure, it can be observed that connected devices within the industrial and commercial sector is following a linear trend. Besides these sector, connected devices/IoT has been gaining a huge demand within the homes/residential sector too. Various devices and appliances are the on the verge of being connected to the internet and thereby giving users with remote access and control. Global Connected Living Room market was valued at USD 50,089 million in 2022 and is estimated to achieve a value of 99,358 million by 2031 with a CAGR of 7.9% during the forecast period 2022-2031.


DESCIMG1


Source: AMR

Rapid growth within the mobile connectivity networks and the emergence of 5G,6G technology has enabled a high speed data transfer and connectivity. This has led the users to control their daily operations at one single mobile tip. Further, as the mobile networks services gained a rapid penetration among the users, the cost of hardware devices lowered, thereby giving rise to new business models where smartphones became the base for all control activities. For instance, In October 2022, Bharti Airtel (“Airtel”), announced the launch of the “Always On” IoT connectivity solution in India. Airtel’s “Always On” solution comprises dual profile M2M eSim which allows an IOT device to always stay connected to a mobile network from different Mobile Network Operators (MNOs) in the eSIM.

Major companies operating within the market are adopting eco-friendly business model, that primarily puts an emphasis on creating smart home appliances which consumes lower energy and thereby reducing the carbon emission. The recent tie up of Samsung with Patagonia primarily aims to develop washing machine with reduced micro plastics.  Further in order to reduce its awareness within the smart home appliances field, the company is also investing heavily within the campaigns and road shows. For instance, in order to increase its awareness to 97% in India, the company will be investing a significant amount within the brand awareness campaigns. For instance, below figure depicts the ranking of smart home brands in the U.K for 2022:


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Source: Statista

Till now Samsung Electronics’ smart home platform SmartThings has hit the 10 million mark in connecting devices and home appliances around the world as of Sept. 12,2022. By the end of 2023, the company aims to make this count to 20 million. Thus, various partnership with brands and significant investment within the brand awareness campaigns are being considered by the company.

Segmental Overview

The report global connected living room market is primarily bifurcated on the basis of product and applications. Within the product, connected TV’s hold the major share of around 36-40% in 2022, with the emergence of smartphone and OTT model consumers had lost the habit of watching the content through TV. However, in order to tackle this scenario major electronic appliance companies bought the connected TV technology for the consumers.  Connected TV technology gained a large base with GEN z and Millennials, primarily owing to integration of OTT apps, gaming consoles and other internet based connected devices under one platform.

These factors have led the higher adoption rate of connected TV’s in various developed countries, for instance the below figure depicts the adoption rate of connected TV’S in the U.S households from 2014-2022:

Further, it has also been observed that Millennials and Gen Z are gaining a major hand within the OTT content and gaming, thereby creating a lucrative growth for connected TV technology in the coming future. Recent consumer research by Leichtman Research Group, Inc. (LRG) also shows younger individuals are most likely to use connected TV devices. Among the ages of 18-34, 62% of people watch video on a TV via a connected device daily – compared to 54% of ages 35-54 and 24% of ages 55+.

Regional Overview

The report primarily analyses the market across North America, Europe, APAC, South America and Middle East & Africa. In terms of regional adoption Asia Pacific dominated the market with an active share of 41.11% in 2022 and is estimated to grow at a CAGR of 9.0% during the forecast period 2022-2031.


DESCIMG3


Source: AMR

Smart speakers have attained a colossal growth within South Korea, primarily backed by home grown innovation factors. Interest in getting the news verbally from smart speakers has gained a growth of around 100% in the country, followed by songs and study materials by the children are some of the major trends behind the higher adoption rate. Further, the global smart speaker market has reached 20.7 million units, returning to triple digit growth of 131%. China alone takes up 51% of global smart speaker shipments, with US dropping to 24% in Q1 2019 from 44% of Q4 2018.  (Source: Canalys).

As per Canalys, the lightning fast development in China is largely driven by vendors pouring in large amount of capital to achieve dominant share quickly. This strategy is favored by internet service providers like Baidu, Alibaba and Tencent who are used to spending billions on traffic acquisition and know how to reach critical installed base fast. Global vendors including Amazon, Google and others, are focusing on enhancing interactions with smart assistants across different forms of speaker devices, especially with the help of third-party developers. “Multimodal user interaction is the theme this year. Smart assistants in smart speakers are gaining more capabilities via additional components such as displays, cameras and sensors.

Competitive Landscape

Some of the major companies operating within the market are: Benq Corporation, Echostar Corporation, Philips NV, LG electronics, Motorala Mobility holding Inc., Nintendo Co. Ltd., Pace PLC, Panasonic Corporation, Samsung Electronics, Sony Corporation, Technicolor SA, TIVO Inc and others.

By Product

·         Smart TVs

·         Gaming Consoles

·         PC/Laptop

·         Smart Speakers

·         Smartphones

·         Others

By Application

·         Video Streaming

·         Audio Streaming

·         Gaming

Key Points:
Define, describe and forecast Connected Living Room product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.

Years considered for this report:
Historical Years: 2016-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2030
Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035


1 Connected Living Room Market Definition and Overview
1.1 Objectives of the Study
1.2 Overview of Connected Living Room
1.3 Connected Living Room Market Scope and Market Size Estimation
1.4 Market Segmentation
1.4.1 Types of Connected Living Room
1.4.2 Applications of Connected Living Room
1.5 Market Exchange Rate

2 Research Method and Logic
2.1 Methodology
2.2 Research Data Source

3 Market Competition Analysis
3.1 Schneider Electric SE Market Performance Analysis
3.1.1 Schneider Electric SE Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 Schneider Electric SE Sales, Value, Price, Gross Margin 2016-2021
3.2 Eaton Corporation Market Performance Analysis
3.2.1 Eaton Corporation Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 Eaton Corporation Sales, Value, Price, Gross Margin 2016-2021
3.3 Siemens AG Market Performance Analysis
3.3.1 Siemens AG Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 Siemens AG Sales, Value, Price, Gross Margin 2016-2021
3.4 General Electric Market Performance Analysis
3.4.1 General Electric Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 General Electric Sales, Value, Price, Gross Margin 2016-2021
3.5 Littelfuse, Inc Market Performance Analysis
3.5.1 Littelfuse, Inc Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 Littelfuse, Inc Sales, Value, Price, Gross Margin 2016-2021
3.6 Samsung Electronics Co., Ltd. Market Performance Analysis
3.6.1 Samsung Electronics Co., Ltd. Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 Samsung Electronics Co., Ltd. Sales, Value, Price, Gross Margin 2016-2021
3.7 Emerson Electric Co Market Performance Analysis
3.7.1 Emerson Electric Co Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 Emerson Electric Co Sales, Value, Price, Gross Margin 2016-2021
3.8 Hitachi, Ltd Market Performance Analysis
3.8.1 Hitachi, Ltd Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 Hitachi, Ltd Sales, Value, Price, Gross Margin 2016-2021
3.9 Toshiba Corporation Market Performance Analysis
3.9.1 Toshiba Corporation Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 Toshiba Corporation Sales, Value, Price, Gross Margin 2016-2021
3.10 Rockwell Automation Inc. Market Performance Analysis
3.10.1 Rockwell Automation Inc. Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 Rockwell Automation Inc. Sales, Value, Price, Gross Margin 2016-2021

4 Market Segment by Type, Historical Data and Market Forecasts
4.1 Global Connected Living Room Production and Value by Type
4.1.1 Global Connected Living Room Production by Type 2016-2021
4.1.2 Global Connected Living Room Market Value by Type 2016-2021
4.2 Global Connected Living Room Market Production, Value and Growth Rate by Type 2016-2021
4.2.1 Consumer Computing Devices Market Production, Value and Growth Rate
4.2.2 TV Systems Market Production, Value and Growth Rate
4.2.3 Set-top Boxes Market Production, Value and Growth Rate
4.2.4 Gaming Consoles Market Production, Value and Growth Rate
4.2.5 Security Systems Market Production, Value and Growth Rate
4.2.6 Smart Plugs Market Production, Value and Growth Rate
4.2.7 Wireless Speakers Market Production, Value and Growth Rate
4.2.8 Others Market Production, Value and Growth Rate
4.3 Global Connected Living Room Production and Value Forecast by Type
4.3.1 Global Connected Living Room Production Forecast by Type 2021-2026
4.3.2 Global Connected Living Room Market Value Forecast by Type 2021-2026
4.4 Global Connected Living Room Market Production, Value and Growth Rate by Type Forecast 2021-2026
4.4.1 Consumer Computing Devices Market Production, Value and Growth Rate Forecast
4.4.2 TV Systems Market Production, Value and Growth Rate Forecast
4.4.3 Set-top Boxes Market Production, Value and Growth Rate Forecast
4.4.4 Gaming Consoles Market Production, Value and Growth Rate Forecast
4.4.5 Security Systems Market Production, Value and Growth Rate Forecast
4.4.6 Smart Plugs Market Production, Value and Growth Rate Forecast
4.4.7 Wireless Speakers Market Production, Value and Growth Rate Forecast
4.4.8 Others Market Production, Value and Growth Rate Forecast

5 Market Segment by Application, Historical Data and Market Forecasts
5.1 Global Connected Living Room Consumption and Value by Application
5.1.1 Global Connected Living Room Consumption by Application 2016-2021
5.1.2 Global Connected Living Room Market Value by Application 2016-2021
5.2 Global Connected Living Room Market Consumption, Value and Growth Rate by Application 2016-2021
5.2.1 Residential Market Consumption, Value and Growth Rate
5.2.2 Commercial Market Consumption, Value and Growth Rate
5.3 Global Connected Living Room Consumption and Value Forecast by Application
5.3.1 Global Connected Living Room Consumption Forecast by Application 2021-2026
5.3.2 Global Connected Living Room Market Value Forecast by Application 2021-2026
5.4 Global Connected Living Room Market Consumption, Value and Growth Rate by Application Forecast 2021-2026
5.4.1 Residential Market Consumption, Value and Growth Rate Forecast
5.4.2 Commercial Market Consumption, Value and Growth Rate Forecast

6 Global Connected Living Room by Region, Historical Data and Market Forecasts
6.1 Global Connected Living Room Sales by Region 2016-2021
6.2 Global Connected Living Room Market Value by Region 2016-2021
6.3 Global Connected Living Room Market Sales, Value and Growth Rate by Region 2016-2021
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 South America
6.3.5 Middle East and Africa
6.4 Global Connected Living Room Sales Forecast by Region 2021-2026
6.5 Global Connected Living Room Market Value Forecast by Region 2021-2026
6.6 Global Connected Living Room Market Sales, Value and Growth Rate Forecast by Region 2021-2026
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
6.6.4 South America
6.6.5 Middle East and Africa

7 United State Market Size Analysis 2016-2026
7.1 United State Connected Living Room Value and Market Growth 2016-2021
7.2 United State Connected Living Room Sales and Market Growth 2016-2021
7.3 United State Connected Living Room Market Value Forecast 2021-2026

8 Canada Market Size Analysis 2016-2026
8.1 Canada Connected Living Room Value and Market Growth 2016-2021
8.2 Canada Connected Living Room Sales and Market Growth 2016-2021
8.3 Canada Connected Living Room Market Value Forecast 2021-2026

9 Germany Market Size Analysis 2016-2026
9.1 Germany Connected Living Room Value and Market Growth 2016-2021
9.2 Germany Connected Living Room Sales and Market Growth 2016-2021
9.3 Germany Connected Living Room Market Value Forecast 2021-2026

10 UK Market Size Analysis 2016-2026
10.1 UK Connected Living Room Value and Market Growth 2016-2021
10.2 UK Connected Living Room Sales and Market Growth 2016-2021
10.3 UK Connected Living Room Market Value Forecast 2021-2026

11 France Market Size Analysis 2016-2026
11.1 France Connected Living Room Value and Market Growth 2016-2021
11.2 France Connected Living Room Sales and Market Growth 2016-2021
11.3 France Connected Living Room Market Value Forecast 2021-2026

12 Italy Market Size Analysis 2016-2026
12.1 Italy Connected Living Room Value and Market Growth 2016-2021
12.2 Italy Connected Living Room Sales and Market Growth 2016-2021
12.3 Italy Connected Living Room Market Value Forecast 2021-2026

13 Spain Market Size Analysis 2016-2026
13.1 Spain Connected Living Room Value and Market Growth 2016-2021
13.2 Spain Connected Living Room Sales and Market Growth 2016-2021
13.3 Spain Connected Living Room Market Value Forecast 2021-2026

14 Russia Market Size Analysis 2016-2026
14.1 Russia Connected Living Room Value and Market Growth 2016-2021
14.2 Russia Connected Living Room Sales and Market Growth 2016-2021
14.3 Russia Connected Living Room Market Value Forecast 2021-2026

15 China Market Size Analysis 2016-2026
15.1 China Connected Living Room Value and Market Growth 2016-2021
15.2 China Connected Living Room Sales and Market Growth 2016-2021
15.3 China Connected Living Room Market Value Forecast 2021-2026

16 Japan Market Size Analysis 2016-2026
16.1 Japan Connected Living Room Value and Market Growth 2016-2021
16.2 Japan Connected Living Room Sales and Market Growth 2016-2021
16.3 Japan Connected Living Room Market Value Forecast 2021-2026

17 South Korea Market Size Analysis 2016-2026
17.1 South Korea Connected Living Room Value and Market Growth 2016-2021
17.2 South Korea Connected Living Room Sales and Market Growth 2016-2021
17.3 South Korea Connected Living Room Market Value Forecast 2021-2026

18 Australia Market Size Analysis 2016-2026
18.1 Australia Connected Living Room Value and Market Growth 2016-2021
18.2 Australia Connected Living Room Sales and Market Growth 2016-2021
18.3 Australia Connected Living Room Market Value Forecast 2021-2026

19 Thailand Market Size Analysis 2016-2026
19.1 Thailand Connected Living Room Value and Market Growth 2016-2021
19.2 Thailand Connected Living Room Sales and Market Growth 2016-2021
19.3 Thailand Connected Living Room Market Value Forecast 2021-2026

20 Brazil Market Size Analysis 2016-2026
20.1 Brazil Connected Living Room Value and Market Growth 2016-2021
20.2 Brazil Connected Living Room Sales and Market Growth 2016-2021
20.3 Brazil Connected Living Room Market Value Forecast 2021-2026

21 Argentina Market Size Analysis 2016-2026
21.1 Argentina Connected Living Room Value and Market Growth 2016-2021
21.2 Argentina Connected Living Room Sales and Market Growth 2016-2021
21.3 Argentina Connected Living Room Market Value Forecast 2021-2026

22 Chile Market Size Analysis 2016-2026
22.1 Chile Connected Living Room Value and Market Growth 2016-2021
22.2 Chile Connected Living Room Sales and Market Growth 2016-2021
22.3 Chile Connected Living Room Market Value Forecast 2021-2026

23 South Africa Market Size Analysis 2016-2026
23.1 South Africa Connected Living Room Value and Market Growth 2016-2021
23.2 South Africa Connected Living Room Sales and Market Growth 2016-2021
23.3 South Africa Connected Living Room Market Value Forecast 2021-2026

24 Egypt Market Size Analysis 2016-2026
24.1 Egypt Connected Living Room Value and Market Growth 2016-2021
24.2 Egypt Connected Living Room Sales and Market Growth 2016-2021
24.3 Egypt Connected Living Room Market Value Forecast 2021-2026

25 UAE Market Size Analysis 2016-2026
25.1 UAE Connected Living Room Value and Market Growth 2016-2021
25.2 UAE Connected Living Room Sales and Market Growth 2016-2021
25.3 UAE Connected Living Room Market Value Forecast 2021-2026

26 Saudi Arabia Market Size Analysis 2016-2026
26.1 Saudi Arabia Connected Living Room Value and Market Growth 2016-2021
26.2 Saudi Arabia Connected Living Room Sales and Market Growth 2016-2021
26.3 Saudi Arabia Connected Living Room Market Value Forecast 2021-2026

27 Market Dynamic Analysis and Development Suggestions
27.1 Market Drivers
27.2 Market Development Constraints
27.3 PEST Analysis
27.3.1 Political Factors
27.3.2 Economic Factors
27.3.3 Social Factors
27.3.4 Technological Factors
27.4 Industry Trends Under COVID-19
27.4.1 Risk Assessment on COVID-19
27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
27.5 Market Entry Strategy Analysis
27.5.1 Market Definition
27.5.2 Client
27.5.3 Distribution Model
27.5.4 Product Messaging and Positioning
27.5.5 Price
27.6 Advice on Entering the Market

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Market Research Process




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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

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Case Study- ICT Sector

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Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.


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