Houses with lawns are still major attraction specifically within North American and some of the European countries, making lawn care industry a multi dollar billion industry. For instance, the lawn care industry was around USD 100 billion in 2019, which jumped to USD 107 billion in 2021 (Source: AMR). The survey, conducted by Engine’s CARAVAN Omnibus on behalf of NALP, found that 81 percent of all Americans have a lawn, and a vast majority – 79 percent – say that a lawn is an important feature when renting or buying a home. In fact, when asked to prioritize home features, respondents ranked a nice size yard second, falling only behind a renovated kitchen – and well ahead of other popular features including updated bathrooms, storage and hardwood floors. This scenario is creating a lucrative market opportunity for global lawn mowers market. As per the AMR estimates, the global volume for lawn mowers is estimated to reach 42.8 million units by 2026 with a CAGR of 6.6%.
Factors | Estimates |
Global Market Value (USD Million-2021) | 12,716 |
Global Market Volume (Million Units-2021) | 28.8 |
APAC Value CAGR (%) | 9.1% |
APAC Volume CAGR (%) | 9.2% |
One of the primary reason behind the sale of lawn mowers is huge reliance on lawn care professional for the lawn maintenance purpose, as per the survey conducted by AMR states that within the U.S. around 40-50% of the residents hire lawn care professionals. With their average pay in between USD 100-200 (also dependent on size of the lawn), the one-time investment for lawn mowers will save around USD 700-800 in annual basis, thereby creating a demand for the lawn mowers market. Below figure depicts the sale of lawn mowers from 2016 to 2026 in million units:
Source: AMR
Segment Analysis
Global lawn mowers market is primarily bifurcated on the basis of type, end user, product type, engine, blade type, drive type, application and distribution Channel. Based on type, we have considered manual, electric, petrol, robotic and others. Both in terms of value and volume electric lawn mowers dominated the market with 60% and 46% in 2022. Fluctuation within the fuel prices, with high maintenance issues and need to take less effort for lawn maintenance has reduced the demand for manual and petrol based lawn mowers. Further, electric lawn mowers are widely adopted in golf course maintenance, Western countries and some Middle east countries are the home for various golf course, this puts an immense demand for electric lawn mowers sale. As per AMR estimates, golf course lawn mowers recorded a sale of 2.894 million units in 2022 globally.
Based on blade type, cylinder and mulching blade type has better effect in lawn maintenance, these blades will have a better quality of cut due to the slicing ‘scissor’ action. This action is superior to that of the chopping action of a rotary mower, when comparing both with sharp well-maintained blades. Cylinder blade type in lawn mowers achieved a sale of around 13.382 million units in 2022. Below figure depicts the lawn mowers market for cylindrical blade from 2016 to 2026 in USD million:
Source: AMR
Regional Insights
Global lawn mowers market is primarily studied across North America, Europe, APAC, South America and MEA. North America is home for houses with yards and garden in built with it, the survey conducted by National Association of Landscape Professionals (NALP), found that beyond valuing lawns, Americans are indeed making regular use of their yards. Forty-seven percent of Americans say they entertain in their yards at least once a month, while 57 percent use their yards for recreation at least monthly. Above all, the results suggest that yards are seen as a respite for Americans. A whopping 77 percent of respondent’s report relaxing in their yards at least once a month, and about one in three Americans (32 percent) garden in their yard’s multiple times a week. Americans are also enjoying grass and green spaces beyond their doorsteps. The research found that Americans visit public parks and playgrounds more often than movie theaters, pools and beaches, bowling alleys and museums. Lawns and public green spaces provide a backdrop for Americans’ memory-making moments while offering tremendous benefits for our communities and environment.
Source: AMR Research
Competitive Landscape
Some of the major companies operating within the market are American Honda Motor Co., Inc.; Ariens Company; Briggs Stratton; Deere & Company; Deere & Company; Falcon Garden Tools; Fiskars; Husqvarna Group; MTD Products; Robert Bosch GmbH; Robomow Friendly House; The Toro Company.
In the year 2021 and equipment without tubular frame made-up of steel which was ultrastrong was introduced by Toro company. Titan Max HAVOC Edition Drives on massive tires of 23 inches.
By Type
· Manual
· Electric
· Petrol
· Robotic
· Others
By End User
· Residential
· Commercial
By Product Type
· Walk behind Movers
· Ride on Movers
· Stand on Movers
By Fuel Type
· Gas Powered
· Propane Powered
By Engine Power
· Less than 15 hp
· Between 15hp and 30 hp
· More than 30 hp
By Blade Type
· Cylinder
· Standard
· Mulching
· Lifting
By Drive Type
· AWD
· FWD
· RWD
By Application
· Residential
· Professional landscaping
· Golf Course
· Government
· Others
By Distribution Channel
· Retail Store
· Online Website
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