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Nutraceutical products are foods or fortified products that not only supplement the diet, but also help in treating or preventing the diseases. Nutraceutical products can be considered as nonspecific biological therapies used to promote general health, control symptoms, and prevent malignant processes. Nutraceuticals products help in restabilising a proper digestion, and absorption of minerals and vitamins to prevent their deficiency, detoxify cells, inhibit harmful biochemical reactions, facilitate the growth of beneficial microbiota, and excrete out. Nutraceuticals products offer antioxidant, anti-aging, and anti-cancerous properties, and enhance biochemical processes and structures.
The global market size of nutraceutical products is estimated at USD 454.55 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 9.0% from 2021-2030.
Nutraceutical products are also called medicated foods, designer foods, phytochemicals, functional foods, and dietary supplements. Nutraceutical products include foods fortified with probiotics, ionized salts, foods fortified with omega fatty acids, fruit and vegetable juices and beverages, dairy beverages, non-carbonated beverages, proteins and peptides, vitamins and minerals, herbs. Apart from that, major players emphasize the use of organic and non-GMO ingredients in the manufacture of dietary supplements.
According to a report from the American National Standards Institute, the dietary supplement market is large and growing rapidly. The global market, valued at US$133.1 billion in 2016, has grown tremendously and is expected to reach US$220 billion by 2021 and US$252 billion by 2025, with the largest contributor being the US, China and India. Sports supplements grew fastest (8.3%), followed by the natural remedy market (8%), herbal supplements (6.8%) and vitamins (4.6%).
Furthermore, increasing demand for nutraceutical products in nutritional supplements industry is primarily driving the market growth. An aging population and a focus on preventive healthcare solutions are increasing the demand for nutraceutical products. Technological innovations in the production of nutraceutical products are expected to create further opportunities in the market. Furthermore, increasing partnerships between major players leading to co-branding and co-marketing between raw material manufacturers and finished product suppliers are fuelling the growth of the market.
However, rising costs associated with fortified foods with healthier ingredients from natural sources hinder the market growth. Moreover, high cost of R&D activities and long pipelines to market are expected to restrain the market growth to some extent during the forecast period.
Source Insights
On the basis of products type, the nutraceutical products market has been further categorized into probiotics, proteins & amino acids, phytochemicals & plant extracts, fibers & specialty carbohydrates, omega-3 fatty acids, vitamins, prebiotics, carotenoids, minerals, and others (glucosamine, chondroitin, and polyols). Increasing trend of choosing high protein foods is expected to boost the market growth. Improvements in snack product quality, texture, nutritional value, and shelf life due to increased use of sources such as vitamins, minerals, proteins, dietary fiber, and fatty acids are driving the growth of the nutraceutical products market during the forecast period. According to the India Brand Equity Foundation, the Indian nutritional supplement market is expected to grow at a compound annual growth rate of 21%, reaching US$10 billion by 2022.
Type Insights
On the basis of type, the nutraceutical products market has been further categorized into food, beverage, and dietary supplements. Increasing demand for functional ingredients, including snack foods such as high-protein snack foods, dried nuts, grains, and bars, is primarily driving the market growth. Factors associated with food products, such as improved quality, texture, nutritional value, and shelf life, are expected to create potential demand during the forecast period. In various countries around the world, the number of people with metabolic disorders is increasing. According to the National Cholesterol Education Program and the International Diabetes Federation (IDF), more than 30% of the US population is estimated to have metabolic syndrome. This drives consumer preference for dietary supplements, thereby driving market growth.
Distribution Channel Insights
On the basis of distribution channel, the nutraceutical products market has been further categorized into hypermarket & supermarket, convenience store, specialty retail store, online retail, and others. Conventional stores include wholesalers, grocery stores, warehouse clubs, and online retailers, and making products easily accessible to customers is a factor driving the growth of the segment. Moreover, these stores offer customers affordable products, which further fuels the growth of the segment.
Regional Insights
By region, the global nutraceutical products market is segmented into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa. Asia Pacific is expected to be the fastest growing regional market during the forecast period. The market is gaining momentum mainly due to population growth and increasing disposable income. Growing demand for ready-to-eat meals in emerging markets in the region is also supporting the growth of the market. Rapid urbanization, coupled with growing consumer awareness of nutritious and healthy products, is driving further demand in the regional market.
Asia Pacific is the leading regional segment, accounting for over 31% of revenue share and growing at a CAGR of 10.5%. Asia-Pacific is the fastest growing nutraceutical products market due to the increasing number of malnutrition-related diseases. The Asia-Pacific dietary supplement industry is expected to be driven by rising consumer health concerns and increasing awareness of dietary supplements. Factors such as broad product portfolio and government regulations on dietary supplements are expected to restrain the market growth. However, in the next few years, the trend towards food fortification with dietary supplements is expected to increase, creating great potential for entrants. Presence of numerous nutritional supplement manufacturers and ever-increasing demand for healthy takeaway food trends are expected to contribute to the growth of the market during the forecast period.
Key Companies Insights
Key players are focusing on technology collaborations, partnerships, mergers and acquisitions strategies to gain competitive advantage and expand product portfolios and business footprints. In addition, constant research and development bring innovative products to market. For example, in December 2020, Abbott introduced his new Pedialyte hydration solution. This product contains a variety of nutrients including probiotics, vitamin C, vitamin B12, vitamin E and zinc. Developed to support the consumer's immune system. Abbott expanded his Pedialyte product portfolio with new products and expanded his customer base.
Some of the key players operating in the global nutraceutical products market include:
Ajinomoto CO. INC.
Amway
Archer Daniels Midland Company
Arla Foods
Associated British Foods plc
Barilla Group
BASF SE
Cargill, Incorporated
Chr. Hansen Holding A/S
Conagra
DuPont de Nemours, Inc.
Fonterra Co-operative Group Limited
Freedom Food Group Limited
General Mills
Glanbia PLC
Ingredion Incorporated
Kellogg's
Kerry Inc.
Koninklijke DSM N.V.
Kraft Heinz Company
Nestl
Pfizer Inc.
Tate & Lyle PLC
The Hain Celestial Group
Other Players
Segments
By Source
Probiotics
Proteins & amino acids
Phytochemicals & plant extracts
Fibers & Specialty carbohydrates
Omega-3 fatty acids
Vitamins
Prebiotics
Carotenoids
Minerals
Others (Glucosamine, chondroitin, and polyols)
By Type
Food
o Snacks
o Confectionery products
o Bakery products
o Dairy products
o Infant products
o Others
Beverages
o Health drinks
o Energy drinks
o Juices
o Others
Dietary Supplements
o Tablets
o Liquid
o Powder
o Others (Soft gels, gummies, and chewable products)
By Distribution Channel
Hypermarket & Supermarket
Convenience Store
Specialty Retail Store
Online Retail
Others
By Geography
North America
o U.S.
o Canada
o Mexico
Europe
o U.K.
o Germany
o France
o Italy
o Spain
o Russia
Asia-Pacific
o Japan
o China
o India
o Australia
o South Korea
o ASEAN
Latin America
o Brazil
o Argentina
o Colombia
MEA
o South Africa
o Saudi Arabia
o UAE
o Egypt
Frequently Asked Questions
What is the market size and growth projections?
What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
What are the top performing segments, and countries / regions of each of the markets?
What is the market size and growth rate across key countries / regions?
How big is the global & regional market in terms of revenue and volume?
How far market will grow in forecast period in terms of revenue and volume?
What factors will influence demand and supply trends across each markets during the forecast period?
What are the technology trends shaping various markets?
Which country / region has more opportunities?
What is the COVID-19 impact on the market and how long will it take to recover?
Who are the key competitors of market Players?
What are the market share (%) of Key Players?
What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
1. Global Nutraceutical Products Market Introduction and Market Overview
1.1. Objectives of the Study
1.2. Global Nutraceutical Products Market Scope and Market Estimation
1.2.1.Global Nutraceutical Products Overall Market Size, Revenue & Volume (US$ Mn & Million Units), Market CAGR (%), Market forecast (2023 - 2032)
1.2.2.Global Nutraceutical Products Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2019 - 2032
1.3. Market Segmentation
1.3.1.Source of Global Nutraceutical Products Market
1.3.2.Type of Global Nutraceutical Products Market
1.3.3.Distribution Channel of Global Nutraceutical Products Market
1.3.4.Region of Global Nutraceutical Products Market
2. Executive Summary
3. Market Factor Analysis
3.1. Global Nutraceutical Products Market Industry Trends under COVID-19 Outbreak
3.1.1.Global COVID-19 Status Overview
3.1.2.Influence of COVID-19 Outbreak on Global Nutraceutical Products Market Industry Development
3.2. Market Dynamics, By Region
3.2.1.Drivers
3.2.2.Limitations
3.2.3.Opportunities
3.2.4.Impact Analysis of Drivers and Restraints
3.3. Ecosystem / Value Chain Analysis
3.3.1.Raw Materials / Components Suppliers
3.3.2.Manufacturers / Vendors
3.3.3.Distributors
3.3.4.Buyers / End-users
3.3.5.Forward Integration & Backward Integration of Key Stakeholders
3.4. Global Nutraceutical Products Market - Pricing Trends Analysis & Average Selling Prices (ASPs)
3.5. Analysis of Software and Services used in Nutraceutical Products
3.6. End-User / Customer Preferences & Consumer Surveys
3.7. Technology Roadmap & Key Innovations /Developments
3.8. Key Mandates & Regulatory Scenario Analysis
3.9. Patents Landscape
3.10. Import & Export, By Countries (USD Million)
3.11. Key Mergers & Acquisitions, Expansions, JVs, Funding / VCs, etc.
3.12. Porters Five Forces Analysis
3.12.1. Bargaining Power of Suppliers
3.12.2. Bargaining Power of Buyers
3.12.3. Threat of Substitutes
3.12.4. Threat of New Entrants
3.12.5. Competitive Rivalry
3.13. PEST Analysis
3.13.1. Political Factors
3.13.2. Economic Factors
3.13.3. Social Factors
3.13.4. Technological Factors
3.14. SWOT Analysis
3.15. Russia-Ukraine War Impacts Analysis
3.16. ANSOFF Matrix
3.16.1. Market Penetration Strategy
3.16.2. Product Development Strategy
3.16.3. Market Development Strategy
3.16.4. Diversification Strategy
3.17. Inflation Impacts Analysis
3.17.1. Supply Side Impacts
3.17.2. Demand Side Impacts
3.17.3. Outlook in 2023 & Beyond
3.18. Market Investment Feasibility Analysis
3.19. Opportunity Map Analysis
3.20. Market Investment Opportunity Analysis (Top Investment Pockets), By Segments & By Regions
4. Global Nutraceutical Products Market Estimates & Historical Trend Analysis (2019 - 2022)
5. Global Nutraceutical Products Market Estimates & Forecast Trend Analysis, by Source
5.1. Global Nutraceutical Products Market Revenue & Volume (US$ Mn & Million Units) Estimates and Forecasts, by Source, 2019 to 2032
5.1.1.Probiotics
5.1.2.Proteins & amino acids
5.1.3.Phytochemicals & plant extracts
5.1.4.Fibers & Specialty carbohydrates
5.1.5.Omega-3 fatty acids
5.1.6.Vitamins
5.1.7.Prebiotics
5.1.8.Carotenoids
5.1.9.Minerals
5.1.10. Others (Glucosamine, chondroitin, and polyols)
6. Global Nutraceutical Products Market Estimates & Forecast Trend Analysis, by Type
6.1. Global Nutraceutical Products Market Revenue & Volume (US$ Mn & Million Units) Estimates and Forecasts, by Type, 2019 to 2032
6.1.1.Food
6.1.1.1. Snacks
6.1.1.2. Confectionery products
6.1.1.3. Bakery products
6.1.1.4. Dairy products
6.1.1.5. Infant products
6.1.1.6. Others
6.1.2.Beverages
6.1.2.1. Health drinks
6.1.2.2. Energy drinks
6.1.2.3. Juices
6.1.2.4. Others
6.1.3.Dietary Supplements
6.1.3.1. Tablets
6.1.3.2. Liquid
6.1.3.3. Powder
6.1.3.4. Others (Soft gels, gummies, and chewable products)
7. Global Nutraceutical Products Market Estimates & Forecast Trend Analysis, by Distribution Channel
7.1. Global Nutraceutical Products Market Revenue & Volume (US$ Mn & Million Units) Estimates and Forecasts, by Distribution Channel, 2019 to 2032
7.1.1.Hypermarket & Supermarket
7.1.2.Convenience Store
7.1.3.Specialty Retail Store
7.1.4.Online Retail
7.1.5.Others
8. Global Nutraceutical Products Market Estimates & Forecast Trend Analysis, by Region
8.1. Global Nutraceutical Products Market Revenue & Volume (US$ Mn & Million Units) Estimates and Forecasts, by Region, 2019 to 2032
8.1.1.North America
8.1.2.Europe
8.1.3.Asia Pacific
8.1.4.Middle East & Africa
8.1.5.South America
9. North America Nutraceutical Products Market: Estimates & Forecast Trend Analysis
9.1. North America Nutraceutical Products Market Assessments & Key Findings
9.1.1.Nutraceutical Products Market Introduction
9.1.2.Nutraceutical Products Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 2031)
9.1.2.1. By Source
9.1.2.2. By Type
9.1.2.3. By Distribution Channel
9.1.2.4. By Country
9.1.2.4.1. The U.S.
9.1.2.4.2. Canada
9.1.2.4.3. Mexico
10. Europe Nutraceutical Products Market: Estimates & Forecast Trend Analysis
10.1. Europe Nutraceutical Products Market Assessments & Key Findings
10.1.1. Nutraceutical Products Market Introduction
10.1.2. Nutraceutical Products Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 2031)
10.1.2.1. By Source
10.1.2.2. By Type
10.1.2.3. By Distribution Channel
10.1.2.4. By Country
10.1.2.4.1. Germany
10.1.2.4.2. U.K.
10.1.2.4.3. France
10.1.2.4.4. Italy
10.1.2.4.5. Spain
10.1.2.4.6. Russia
10.1.2.4.7. Rest of Europe
11. Asia Pacific Nutraceutical Products Market: Estimates & Forecast Trend Analysis
11.1. Asia Pacific Market Assessments & Key Findings
11.1.1. Nutraceutical Products Market Introduction
11.1.2. Nutraceutical Products Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 2031)
11.1.2.1. By Source
11.1.2.2. By Type
11.1.2.3. By Distribution Channel
11.1.2.4. By Country
11.1.2.4.1. China
11.1.2.4.2. Japan
11.1.2.4.3. India
11.1.2.4.4. Australia
11.1.2.4.5. South Korea
11.1.2.4.6. ASEAN
11.1.2.4.7. Rest of Asia Pacific
12. Middle East & Africa Nutraceutical Products Market: Estimates & Forecast Trend Analysis
12.1. Middle East & Africa Market Assessments & Key Findings
12.1.1. Nutraceutical Products Market Introduction
12.1.2. Nutraceutical Products Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 2031)
12.1.2.1. By Source
12.1.2.2. By Type
12.1.2.3. By Distribution Channel
12.1.2.4. By Country
12.1.2.4.1. U.A.E.
12.1.2.4.2. Saudi Arabia
12.1.2.4.3. Egypt
12.1.2.4.4. South Africa
12.1.2.4.5. Rest of Middle East & Africa
13. South America Nutraceutical Products Market: Estimates & Forecast Trend Analysis
13.1. South America Market Assessments & Key Findings
13.1.1. Nutraceutical Products Market Introduction
13.1.2. Nutraceutical Products Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 2031)
13.1.2.1. By Source
13.1.2.2. By Type
13.1.2.3. By Distribution Channel
13.1.2.4. By Country
13.1.2.4.1. Brazil
13.1.2.4.2. Argentina
13.1.2.4.3. Colombia
13.1.2.4.4. Rest of South America
14. Competition Landscape
14.1. Nutraceutical Products Market Competition Index, By Leading Players
14.2. Nutraceutical Products Market Competition Matrix & Benchmarking, by Leading Players / Innovators / Emerging Players / New Entrants
14.3. Nutraceutical Products Market Competition White Space Analysis, By Application / End-user
14.4. Nutraceutical Products Market Competition Heat Map Analysis, By Products / Services / Solutions
14.5. Nutraceutical Products Market Competition Regional Intensity Map Analysis, By Geographies Served
14.6. Nutraceutical Products Market Concentration & Company Market Shares (%) Analysis, 2022
14.7. Nutraceutical Products Market Competition Quadrant Analysis, By Leading Players / Innovators / Emerging Players / New Entrants
15. Company Profiles
15.1. Ajinomoto CO. INC.
15.1.1. Company Overview & Key Stats
15.1.2. Financial Performance & KPIs
15.1.3. Product / Service / Solutions Portfolio & Applications / End-uses
15.1.4. Business Strategy & Recent Developments
* Similar details would be provided for all the players mentioned below
15.2. Amway
15.3. Archer Daniels Midland Company
15.4. Arla Foods
15.5. Associated British Foods plc
15.6. Barilla Group
15.7. BASF SE
15.8. Cargill, Incorporated
15.9. Chr. Hansen Holding A/S
15.10. Conagra
15.11. DuPont de Nemours, Inc.
15.12. Fonterra Co-operative Group Limited
15.13. Freedom Food Group Limited
15.14. General Mills
15.15. Glanbia PLC
15.16. Ingredion Incorporated
15.17. Kellogg's
15.18. Kerry Inc.
15.19. Koninklijke DSM N.V.
15.20. Kraft Heinz Company
15.21. Nestl
15.22. Pfizer Inc.
15.23. Tate & Lyle PLC
15.24. The Hain Celestial Group
15.25. Other Players
16. Research Methodology
16.1. External Sources / Databases
16.2. Internal Proprietary Database
16.3. Primary Research
16.4. Secondary Research
16.5. Assumptions
16.6. Limitations
16.7. Report FAQs
17. Research Findings & Conclusion