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A2P Messaging Market Analysis By Application(Customer Relationship Management Services, Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Services), By Messaging Platform(Cloud API Messaging Platform, Traditional and Managed Messaging Platform, Direct Operator Billing), By Vertical(BFSI, Healthcare, Retail and E-Commerce, Travel and Hospitality) & Forecast 2024-2035

  • PUBLISHED ON
  • 11/23/2022
  • NO OF PAGES
  • 285
  • CATEGORY
  • Electronics & Communication

Market Overview:

The A2P Messaging Market size was evaluated at around USD 64.1 billion in 2022 and is anticipated to rise to USD 100.8 billion in 2032, at a CAGR of 3.2%. The A2P (Application-to-Person) messaging market is a rapidly growing segment of the messaging industry that enables businesses to communicate with their customers using SMS, MMS, and other messaging platforms. A2P messaging refers to the process of sending automated messages from an application or software to a mobile device, without the need for human intervention. This has several benefits, including improved efficiency, cost-effectiveness, and the ability to provide timely and personalized communication experiences to customers. The A2P messaging market has seen significant growth in recent years, driven by the increasing adoption of smartphones and the internet, and the need for businesses to provide seamless communication experiences to their customers. The market is also being driven by the rise of digitalization, which has led to an increasing demand for messaging services across a range of industries, including BFSI, retail and e-commerce, healthcare, and others.

One of the key drivers of the A2P messaging market is the increasing use of mobile devices and the internet. The proliferation of smartphones has led to an increase in the use of mobile applications and other software that enable businesses to automate their messaging processes. This has led to an increase in the volume of A2P messages being sent, as businesses seek to leverage the benefits of this technology. Another factor driving the growth of the A2P messaging market is the need for businesses to provide personalized communication experiences to their customers. A2P messaging enables businesses to send targeted messages to their customers, based on their preferences, location, and other factors. This has led to an increase in customer engagement and satisfaction, as businesses are able to provide timely and relevant information to their customers.

 

The increasing adoption of smartphones and the internet is the driving factor for the growth of the A2P messaging market.

The A2P messaging market is being driven by the increasing adoption of smartphones and the internet, which has led to the proliferation of mobile applications and other software that enable businesses to automate their messaging processes. As the number of smartphones and mobile devices continues to rise, the volume of A2P messages being sent is expected to increase as well. This is because businesses are seeking to leverage the benefits of A2P messaging, such as improved efficiency, cost-effectiveness, and the ability to provide timely and personalized communication experiences to customers. The increasing adoption of the internet has also contributed to the growth of the A2P messaging market. With the rise of the internet, businesses are increasingly relying on digital technologies to communicate with their customers. A2P messaging enables businesses to send automated messages to their customers, without the need for human intervention. This has several benefits, including improved efficiency, cost-effectiveness, and the ability to provide timely and personalized communication experiences to customers.

Segmentation:

By Application:

·         Customer Relationship Management Services

·         Authentication Services

·         Promotional and Marketing Services

·         Pushed Content Services

·         Interactive Services

·         Others

By Messaging Platform:

·         Cloud API Messaging Platform

·         Traditional and Managed Messaging Platform

·         Direct Operator Billing

By Vertical:

·         BFSI

·         Healthcare

·         Retail and E-Commerce

·         Travel and Hospitality

·         Others 

Geography:

North America dominates the A2P messaging market, followed by Europe and Asia Pacific. The growth of the market in these regions is being driven by the increasing adoption of digital technologies, the need for businesses to provide personalized communication experiences to their customers, and the rise of mobile devices and the internet. North America is one of the dominant regions in the A2P messaging market. The region has a well-developed telecom infrastructure and high smartphone penetration, which has contributed to the growth of the A2P messaging market. Additionally, there is a high demand for A2P messaging services in various industries such as BFSI, healthcare, retail and e-commerce, and travel and hospitality, among others.

The United States, in particular, is a key contributor to the growth of the A2P messaging market in North America. The country has a large and mature market for mobile messaging services and is home to several major A2P messaging service providers. The increasing adoption of mobile devices and internet connectivity in the US has led to a rise in the volume of A2P messages being sent, driving the growth of the market. Overall, North America is expected to continue to be a dominant region in the A2P messaging market, driven by the region's advanced telecom infrastructure, high smartphone penetration, and demand for A2P messaging services in various industries. 

Impact of COVID-19 on the global A2P Messaging Market:

The COVID-19 pandemic has led to an increased demand for A2P messaging services, particularly in industries such as healthcare, retail and e-commerce, and travel and hospitality. With people staying at home and relying on online platforms for their daily needs, A2P messaging has become an effective means for businesses to communicate with their customers and provide them with real-time updates on their services. However, the pandemic has also caused disruptions in the supply chain of the A2P messaging market, leading to delays in the delivery of services and affecting the overall growth of the market. 

Impact of the Russia-Ukraine War on the global A2P Messaging Market:

Russia-Ukraine war has had a negative impact on the A2P messaging market, particularly in the region of Eastern Europe. The war has caused disruptions in the telecom infrastructure of the region, leading to a decline in the volume of A2P messages being sent. This has resulted in a slow growth rate for the A2P messaging market in the region. Moreover, the war has also caused a decrease in the overall economic growth of the region, leading to a decline in the demand for A2P messaging services in various industries. Overall, the Russia-Ukraine war on the A2P messaging market has been mixed, with the pandemic leading to an increase in demand for A2P messaging services, but causing disruptions in the supply chain. The war has had a negative impact on the market, particularly in Eastern Europe, due to disruptions in the telecom infrastructure and the decline in the overall economic growth of the region. 

Company Profiles:

·         Infobip

·         Twilio

·         Sinch

·         Nexmo, the Vonage API Platform

·         CLX Communications

·         Syniverse

·         Route Mobile

·         Tata Communications

·         Tyntec

·         Clickatell

·         CM.com

·         MessageBird

·         Plivo

·         Soprano Design

·         Vonage


Global A2P Messaging Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.

Reasons to Purchase A2P Messaging Market Report
• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come

Frequently Asked Questions
• What is the market size and growth projections?
• What is the market size and growth projection for each of the market segments and sub-segments across Countries & Regions?
• What are the top performing segments, and countries / regions of each of the markets?
• What is the market size and growth rate across key countries / regions?
• How big is the global & regional market in terms of revenue and volume?
• How far market will grow in forecast period in terms of revenue and volume?
• What factors will influence demand and supply trends across each markets during the forecast period?
• What are the technology trends shaping various markets?
• Which country / region has more opportunities?
• What is the COVID-19 impact on the market and how long will it take to recover?
• Who are the key competitors of market Players?
• What are the market share (%) of Key Players?
• What are the Merger & Acquisition, New Product Launch, Recent Development within each of the Markets?
• What are PEST analysis, Ecosystem Analysis, Porter's Five Forecast Analysis, Ansoff Matrix, and SWOT Analysis among other analyses for diverse markets?
Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035
1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global A2P Messaging Market Size Growth Rate by Type: 2016 VS 2021 VS 2030
1.2.2 Grey Route A2P SMS
1.2.3 OTT A2P Messaging
1.2.4 Others
1.3 Market by Application
1.3.1 Global A2P Messaging Market Share by Application: 2016 VS 2021 VS 2030
1.3.2 Banking
1.3.3 Ticketing
1.3.4 Healthcare
1.3.5 Content Payments
1.3.6 Operator Engagement
1.3.7 Advertising
1.3.8 Retail
1.4 Study Objectives
1.5 Years Considered

2 Global Growth Trends
2.1 Global A2P Messaging Market Perspective (2016-2030)
2.2 A2P Messaging Growth Trends by Regions
2.2.1 A2P Messaging Market Size by Regions: 2016 VS 2021 VS 2030
2.2.2 A2P Messaging Historic Market Share by Regions (2016-2021)
2.2.3 A2P Messaging Forecasted Market Size by Regions (2022-2030)
2.3 A2P Messaging Industry Dynamic
2.3.1 A2P Messaging Market Trends
2.3.2 A2P Messaging Market Drivers
2.3.3 A2P Messaging Market Challenges
2.3.4 A2P Messaging Market Restraints

3 Competition Landscape by Key Players
3.1 Global Top A2P Messaging Players by Revenue
3.1.1 Global Top A2P Messaging Players by Revenue (2016-2021)
3.1.2 Global A2P Messaging Revenue Market Share by Players (2016-2021)
3.2 Global A2P Messaging Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.3 Players Covered: Ranking by A2P Messaging Revenue
3.4 Global A2P Messaging Market Concentration Ratio
3.4.1 Global A2P Messaging Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by A2P Messaging Revenue in 2020
3.5 A2P Messaging Key Players Head office and Area Served
3.6 Key Players A2P Messaging Product Solution and Service
3.7 Date of Enter into A2P Messaging Market
3.8 Mergers & Acquisitions, Expansion Plans

4 A2P Messaging Breakdown Data by Type
4.1 Global A2P Messaging Historic Market Size by Type (2016-2021)
4.2 Global A2P Messaging Forecasted Market Size by Type (2022-2030)

5 A2P Messaging Breakdown Data by Application
5.1 Global A2P Messaging Historic Market Size by Application (2016-2021)
5.2 Global A2P Messaging Forecasted Market Size by Application (2022-2030)

6 North America
6.1 North America A2P Messaging Market Size (2016-2030)
6.2 North America A2P Messaging Market Size by Type
6.2.1 North America A2P Messaging Market Size by Type (2016-2021)
6.2.2 North America A2P Messaging Market Size by Type (2022-2030)
6.2.3 North America A2P Messaging Market Size by Type (2016-2030)
6.3 North America A2P Messaging Market Size by Application
6.3.1 North America A2P Messaging Market Size by Application (2016-2021)
6.3.2 North America A2P Messaging Market Size by Application (2022-2030)
6.3.3 North America A2P Messaging Market Size by Application (2016-2030)
6.4 North America A2P Messaging Market Size by Country
6.4.1 North America A2P Messaging Market Size by Country (2016-2021)
6.4.2 North America A2P Messaging Market Size by Country (2022-2030)
6.4.3 United States
6.4.3 Canada

7 Europe
7.1 Europe A2P Messaging Market Size (2016-2030)
7.2 Europe A2P Messaging Market Size by Type
7.2.1 Europe A2P Messaging Market Size by Type (2016-2021)
7.2.2 Europe A2P Messaging Market Size by Type (2022-2030)
7.2.3 Europe A2P Messaging Market Size by Type (2016-2030)
7.3 Europe A2P Messaging Market Size by Application
7.3.1 Europe A2P Messaging Market Size by Application (2016-2021)
7.3.2 Europe A2P Messaging Market Size by Application (2022-2030)
7.3.3 Europe A2P Messaging Market Size by Application (2016-2030)
7.4 Europe A2P Messaging Market Size by Country
7.4.1 Europe A2P Messaging Market Size by Country (2016-2021)
7.4.2 Europe A2P Messaging Market Size by Country (2022-2030)
7.4.3 Germany
7.4.4 France
7.4.5 U.K.
7.4.6 Italy
7.4.7 Russia
7.4.8 Nordic

8 Asia-Pacific
8.1 Asia-Pacific A2P Messaging Market Size (2016-2030)
8.2 Asia-Pacific A2P Messaging Market Size by Type
8.2.1 Asia-Pacific A2P Messaging Market Size by Type (2016-2021)
8.2.2 Asia-Pacific A2P Messaging Market Size by Type (2022-2030)
8.2.3 Asia-Pacific A2P Messaging Market Size by Type (2016-2030)
8.3 Asia-Pacific A2P Messaging Market Size by Application
8.3.1 Asia-Pacific A2P Messaging Market Size by Application (2016-2021)
8.3.2 Asia-Pacific A2P Messaging Market Size by Application (2022-2030)
8.3.3 Asia-Pacific A2P Messaging Market Size by Application (2016-2030)
8.4 Asia-Pacific A2P Messaging Market Size by Region
8.4.1 Asia-Pacific A2P Messaging Market Size by Region (2016-2021)
8.4.2 Asia-Pacific A2P Messaging Market Size by Region (2022-2030)
8.4.3 China
8.4.4 Japan
8.4.5 South Korea
8.4.6 Southeast Asia
8.4.7 India
8.4.8 Australia

9 Latin America
9.1 Latin America A2P Messaging Market Size (2016-2030)
9.2 Latin America A2P Messaging Market Size by Type
9.2.1 Latin America A2P Messaging Market Size by Type (2016-2021)
9.2.2 Latin America A2P Messaging Market Size by Type (2022-2030)
9.2.3 Latin America A2P Messaging Market Size by Type (2016-2030)
9.3 Latin America A2P Messaging Market Size by Application
9.3.1 Latin America A2P Messaging Market Size by Application (2016-2021)
9.3.2 Latin America A2P Messaging Market Size by Application (2022-2030)
9.3.3 Latin America A2P Messaging Market Size by Application (2016-2030)
9.4 Latin America A2P Messaging Market Size by Country
9.4.1 Latin America A2P Messaging Market Size by Country (2016-2021)
9.4.2 Latin America A2P Messaging Market Size by Country (2022-2030)
9.4.3 Mexico
9.4.4 Brazil

10 Middle East & Africa
10.1 Middle East & Africa A2P Messaging Market Size (2016-2030)
10.2 Middle East & Africa A2P Messaging Market Size by Type
10.2.1 Middle East & Africa A2P Messaging Market Size by Type (2016-2021)
10.2.2 Middle East & Africa A2P Messaging Market Size by Type (2022-2030)
10.2.3 Middle East & Africa A2P Messaging Market Size by Type (2016-2030)
10.3 Middle East & Africa A2P Messaging Market Size by Application
10.3.1 Middle East & Africa A2P Messaging Market Size by Application (2016-2021)
10.3.2 Middle East & Africa A2P Messaging Market Size by Application (2022-2030)
10.3.3 Middle East & Africa A2P Messaging Market Size by Application (2016-2030)
10.4 Middle East & Africa A2P Messaging Market Size by Country
10.4.1 Middle East & Africa A2P Messaging Market Size by Country (2016-2021)
10.4.2 Middle East & Africa A2P Messaging Market Size by Country (2022-2030)
10.4.3 Turkey
10.4.4 Saudi Arabia
10.4.5 UAE

11 Key Players Profiles
11.1 The Carlyle Group (Syniverse Technologies)
11.1.1 The Carlyle Group (Syniverse Technologies) Company Details
11.1.2 The Carlyle Group (Syniverse Technologies) Business Overview
11.1.3 The Carlyle Group (Syniverse Technologies) A2P Messaging Introduction
11.1.4 The Carlyle Group (Syniverse Technologies) Revenue in A2P Messaging Business (2016-2021)
11.1.5 The Carlyle Group (Syniverse Technologies) Recent Development
11.2 CLX Communications AB
11.2.1 CLX Communications AB Company Details
11.2.2 CLX Communications AB Business Overview
11.2.3 CLX Communications AB A2P Messaging Introduction
11.2.4 CLX Communications AB Revenue in A2P Messaging Business (2016-2021)
11.2.5 CLX Communications AB Recent Development
11.3 Infobip Ltd.
11.3.1 Infobip Ltd. Company Details
11.3.2 Infobip Ltd. Business Overview
11.3.3 Infobip Ltd. A2P Messaging Introduction
11.3.4 Infobip Ltd. Revenue in A2P Messaging Business (2016-2021)
11.3.5 Infobip Ltd. Recent Development
11.4 Twilio
11.4.1 Twilio Company Details
11.4.2 Twilio Business Overview
11.4.3 Twilio A2P Messaging Introduction
11.4.4 Twilio Revenue in A2P Messaging Business (2016-2021)
11.4.5 Twilio Recent Development

12 Analyst's Viewpoints/Conclusions

13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details

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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

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Case Study- ICT Sector

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Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.


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