Global Ad Tech Software Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035
- PUBLISHED ON
- 9/1/2022
- NO OF PAGES
- 261
- CATEGORY
- Information Technology
The Ad Tech Software market report is a perfect foundation for people looking out for a comprehensive study and analysis of the Ad Tech Software market. On the basis of historic growth analysis and current scenario of Ad Tech Software market place, the report intends to offer actionable insights on global market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tools that facilitate deeper understanding of multiple aspects of global Ad Tech Software market. This further helps user with their developmental strategy.
This report examines all the key factors influencing growth of global Ad Tech Software market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Ad Tech Software market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Ad Tech Software Market: Major Players
Xaxis
InMobi
AdRoll
IgnitionOne
Visto
4C Insights
Adform
Quantcast
Centro
Google
The Trade Desk
Kenshoo
MediaMath
AppNexus
Sizmek
FlashTalking
Criteo
Amobee
Global Ad Tech Software Market: Types
Cloud-Based
On-Premises
Global Ad Tech Software Market: Applications
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)
Global Ad Tech Software Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Ad Tech Software market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Key Points:
Define, describe and forecast Ad Tech Software product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
Years considered for this report:
Historical Years: 2016-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2030
Base Year: 2023This report examines all the key factors influencing growth of global Ad Tech Software market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Ad Tech Software market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Ad Tech Software Market: Major Players
Xaxis
InMobi
AdRoll
IgnitionOne
Visto
4C Insights
Adform
Quantcast
Centro
The Trade Desk
Kenshoo
MediaMath
AppNexus
Sizmek
FlashTalking
Criteo
Amobee
Global Ad Tech Software Market: Types
Cloud-Based
On-Premises
Global Ad Tech Software Market: Applications
Large Enterprises(1000+ Users)
Medium-Sized Enterprise(499-1000 Users)
Small Enterprises(1-499 Users)
Global Ad Tech Software Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Ad Tech Software market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Key Points:
Define, describe and forecast Ad Tech Software product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
Years considered for this report:
Historical Years: 2016-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2030
Historic Year: 2016-2022
Forecast: 2024-2035
1 Ad Tech Software Market Definition and Overview
1.1 Objectives of the Study
1.2 Overview of Ad Tech Software
1.3 Ad Tech Software Market Scope and Market Size Estimation
1.4 Market Segmentation
1.4.1 Types of Ad Tech Software
1.4.2 Applications of Ad Tech Software
1.5 Market Exchange Rate
2 Research Method and Logic
2.1 Methodology
2.2 Research Data Source
3 Market Competition Analysis
3.1 Xaxis Market Performance Analysis
3.1.1 Xaxis Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 Xaxis Sales, Value, Price, Gross Margin 2016-2021
3.2 InMobi Market Performance Analysis
3.2.1 InMobi Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 InMobi Sales, Value, Price, Gross Margin 2016-2021
3.3 AdRoll Market Performance Analysis
3.3.1 AdRoll Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 AdRoll Sales, Value, Price, Gross Margin 2016-2021
3.4 IgnitionOne Market Performance Analysis
3.4.1 IgnitionOne Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 IgnitionOne Sales, Value, Price, Gross Margin 2016-2021
3.5 Visto Market Performance Analysis
3.5.1 Visto Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 Visto Sales, Value, Price, Gross Margin 2016-2021
3.6 4C Insights Market Performance Analysis
3.6.1 4C Insights Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 4C Insights Sales, Value, Price, Gross Margin 2016-2021
3.7 Adform Market Performance Analysis
3.7.1 Adform Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 Adform Sales, Value, Price, Gross Margin 2016-2021
3.8 Quantcast Market Performance Analysis
3.8.1 Quantcast Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 Quantcast Sales, Value, Price, Gross Margin 2016-2021
3.9 Centro Market Performance Analysis
3.9.1 Centro Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 Centro Sales, Value, Price, Gross Margin 2016-2021
3.10 Google Market Performance Analysis
3.10.1 Google Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 Google Sales, Value, Price, Gross Margin 2016-2021
3.11 The Trade Desk Market Performance Analysis
3.11.1 The Trade Desk Basic Information
3.11.2 Product and Service Analysis
3.11.3 Strategies for Company to Deal with the Impact of COVID-19
3.11.4 The Trade Desk Sales, Value, Price, Gross Margin 2016-2021
3.12 Kenshoo Market Performance Analysis
3.12.1 Kenshoo Basic Information
3.12.2 Product and Service Analysis
3.12.3 Strategies for Company to Deal with the Impact of COVID-19
3.12.4 Kenshoo Sales, Value, Price, Gross Margin 2016-2021
3.13 MediaMath Market Performance Analysis
3.13.1 MediaMath Basic Information
3.13.2 Product and Service Analysis
3.13.3 Strategies for Company to Deal with the Impact of COVID-19
3.13.4 MediaMath Sales, Value, Price, Gross Margin 2016-2021
3.14 AppNexus Market Performance Analysis
3.14.1 AppNexus Basic Information
3.14.2 Product and Service Analysis
3.14.3 Strategies for Company to Deal with the Impact of COVID-19
3.14.4 AppNexus Sales, Value, Price, Gross Margin 2016-2021
3.15 Sizmek Market Performance Analysis
3.15.1 Sizmek Basic Information
3.15.2 Product and Service Analysis
3.15.3 Strategies for Company to Deal with the Impact of COVID-19
3.15.4 Sizmek Sales, Value, Price, Gross Margin 2016-2021
3.16 FlashTalking Market Performance Analysis
3.16.1 FlashTalking Basic Information
3.16.2 Product and Service Analysis
3.16.3 Strategies for Company to Deal with the Impact of COVID-19
3.16.4 FlashTalking Sales, Value, Price, Gross Margin 2016-2021
3.17 Criteo Market Performance Analysis
3.17.1 Criteo Basic Information
3.17.2 Product and Service Analysis
3.17.3 Strategies for Company to Deal with the Impact of COVID-19
3.17.4 Criteo Sales, Value, Price, Gross Margin 2016-2021
3.18 Amobee Market Performance Analysis
3.18.1 Amobee Basic Information
3.18.2 Product and Service Analysis
3.18.3 Strategies for Company to Deal with the Impact of COVID-19
3.18.4 Amobee Sales, Value, Price, Gross Margin 2016-2021
4 Market Segment by Type, Historical Data and Market Forecasts
4.1 Global Ad Tech Software Production and Value by Type
4.1.1 Global Ad Tech Software Production by Type 2016-2021
4.1.2 Global Ad Tech Software Market Value by Type 2016-2021
4.2 Global Ad Tech Software Market Production, Value and Growth Rate by Type 2016-2021
4.2.1 Cloud-Based Market Production, Value and Growth Rate
4.2.2 On-Premises Market Production, Value and Growth Rate
4.3 Global Ad Tech Software Production and Value Forecast by Type
4.3.1 Global Ad Tech Software Production Forecast by Type 2021-2026
4.3.2 Global Ad Tech Software Market Value Forecast by Type 2021-2026
4.4 Global Ad Tech Software Market Production, Value and Growth Rate by Type Forecast 2021-2026
4.4.1 Cloud-Based Market Production, Value and Growth Rate Forecast
4.4.2 On-Premises Market Production, Value and Growth Rate Forecast
5 Market Segment by Application, Historical Data and Market Forecasts
5.1 Global Ad Tech Software Consumption and Value by Application
5.1.1 Global Ad Tech Software Consumption by Application 2016-2021
5.1.2 Global Ad Tech Software Market Value by Application 2016-2021
5.2 Global Ad Tech Software Market Consumption, Value and Growth Rate by Application 2016-2021
5.2.1 Large Enterprises(1000+ Users) Market Consumption, Value and Growth Rate
5.2.2 Medium-Sized Enterprise(499-1000 Users) Market Consumption, Value and Growth Rate
5.2.3 Small Enterprises(1-499 Users) Market Consumption, Value and Growth Rate
5.3 Global Ad Tech Software Consumption and Value Forecast by Application
5.3.1 Global Ad Tech Software Consumption Forecast by Application 2021-2026
5.3.2 Global Ad Tech Software Market Value Forecast by Application 2021-2026
5.4 Global Ad Tech Software Market Consumption, Value and Growth Rate by Application Forecast 2021-2026
5.4.1 Large Enterprises(1000+ Users) Market Consumption, Value and Growth Rate Forecast
5.4.2 Medium-Sized Enterprise(499-1000 Users) Market Consumption, Value and Growth Rate Forecast
5.4.3 Small Enterprises(1-499 Users) Market Consumption, Value and Growth Rate Forecast
6 Global Ad Tech Software by Region, Historical Data and Market Forecasts
6.1 Global Ad Tech Software Sales by Region 2016-2021
6.2 Global Ad Tech Software Market Value by Region 2016-2021
6.3 Global Ad Tech Software Market Sales, Value and Growth Rate by Region 2016-2021
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 South America
6.3.5 Middle East and Africa
6.4 Global Ad Tech Software Sales Forecast by Region 2021-2026
6.5 Global Ad Tech Software Market Value Forecast by Region 2021-2026
6.6 Global Ad Tech Software Market Sales, Value and Growth Rate Forecast by Region 2021-2026
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
6.6.4 South America
6.6.5 Middle East and Africa
7 United State Market Size Analysis 2016-2026
7.1 United State Ad Tech Software Value and Market Growth 2016-2021
7.2 United State Ad Tech Software Sales and Market Growth 2016-2021
7.3 United State Ad Tech Software Market Value Forecast 2021-2026
8 Canada Market Size Analysis 2016-2026
8.1 Canada Ad Tech Software Value and Market Growth 2016-2021
8.2 Canada Ad Tech Software Sales and Market Growth 2016-2021
8.3 Canada Ad Tech Software Market Value Forecast 2021-2026
9 Germany Market Size Analysis 2016-2026
9.1 Germany Ad Tech Software Value and Market Growth 2016-2021
9.2 Germany Ad Tech Software Sales and Market Growth 2016-2021
9.3 Germany Ad Tech Software Market Value Forecast 2021-2026
10 UK Market Size Analysis 2016-2026
10.1 UK Ad Tech Software Value and Market Growth 2016-2021
10.2 UK Ad Tech Software Sales and Market Growth 2016-2021
10.3 UK Ad Tech Software Market Value Forecast 2021-2026
11 France Market Size Analysis 2016-2026
11.1 France Ad Tech Software Value and Market Growth 2016-2021
11.2 France Ad Tech Software Sales and Market Growth 2016-2021
11.3 France Ad Tech Software Market Value Forecast 2021-2026
12 Italy Market Size Analysis 2016-2026
12.1 Italy Ad Tech Software Value and Market Growth 2016-2021
12.2 Italy Ad Tech Software Sales and Market Growth 2016-2021
12.3 Italy Ad Tech Software Market Value Forecast 2021-2026
13 Spain Market Size Analysis 2016-2026
13.1 Spain Ad Tech Software Value and Market Growth 2016-2021
13.2 Spain Ad Tech Software Sales and Market Growth 2016-2021
13.3 Spain Ad Tech Software Market Value Forecast 2021-2026
14 Russia Market Size Analysis 2016-2026
14.1 Russia Ad Tech Software Value and Market Growth 2016-2021
14.2 Russia Ad Tech Software Sales and Market Growth 2016-2021
14.3 Russia Ad Tech Software Market Value Forecast 2021-2026
15 China Market Size Analysis 2016-2026
15.1 China Ad Tech Software Value and Market Growth 2016-2021
15.2 China Ad Tech Software Sales and Market Growth 2016-2021
15.3 China Ad Tech Software Market Value Forecast 2021-2026
16 Japan Market Size Analysis 2016-2026
16.1 Japan Ad Tech Software Value and Market Growth 2016-2021
16.2 Japan Ad Tech Software Sales and Market Growth 2016-2021
16.3 Japan Ad Tech Software Market Value Forecast 2021-2026
17 South Korea Market Size Analysis 2016-2026
17.1 South Korea Ad Tech Software Value and Market Growth 2016-2021
17.2 South Korea Ad Tech Software Sales and Market Growth 2016-2021
17.3 South Korea Ad Tech Software Market Value Forecast 2021-2026
18 Australia Market Size Analysis 2016-2026
18.1 Australia Ad Tech Software Value and Market Growth 2016-2021
18.2 Australia Ad Tech Software Sales and Market Growth 2016-2021
18.3 Australia Ad Tech Software Market Value Forecast 2021-2026
19 Thailand Market Size Analysis 2016-2026
19.1 Thailand Ad Tech Software Value and Market Growth 2016-2021
19.2 Thailand Ad Tech Software Sales and Market Growth 2016-2021
19.3 Thailand Ad Tech Software Market Value Forecast 2021-2026
20 Brazil Market Size Analysis 2016-2026
20.1 Brazil Ad Tech Software Value and Market Growth 2016-2021
20.2 Brazil Ad Tech Software Sales and Market Growth 2016-2021
20.3 Brazil Ad Tech Software Market Value Forecast 2021-2026
21 Argentina Market Size Analysis 2016-2026
21.1 Argentina Ad Tech Software Value and Market Growth 2016-2021
21.2 Argentina Ad Tech Software Sales and Market Growth 2016-2021
21.3 Argentina Ad Tech Software Market Value Forecast 2021-2026
22 Chile Market Size Analysis 2016-2026
22.1 Chile Ad Tech Software Value and Market Growth 2016-2021
22.2 Chile Ad Tech Software Sales and Market Growth 2016-2021
22.3 Chile Ad Tech Software Market Value Forecast 2021-2026
23 South Africa Market Size Analysis 2016-2026
23.1 South Africa Ad Tech Software Value and Market Growth 2016-2021
23.2 South Africa Ad Tech Software Sales and Market Growth 2016-2021
23.3 South Africa Ad Tech Software Market Value Forecast 2021-2026
24 Egypt Market Size Analysis 2016-2026
24.1 Egypt Ad Tech Software Value and Market Growth 2016-2021
24.2 Egypt Ad Tech Software Sales and Market Growth 2016-2021
24.3 Egypt Ad Tech Software Market Value Forecast 2021-2026
25 UAE Market Size Analysis 2016-2026
25.1 UAE Ad Tech Software Value and Market Growth 2016-2021
25.2 UAE Ad Tech Software Sales and Market Growth 2016-2021
25.3 UAE Ad Tech Software Market Value Forecast 2021-2026
26 Saudi Arabia Market Size Analysis 2016-2026
26.1 Saudi Arabia Ad Tech Software Value and Market Growth 2016-2021
26.2 Saudi Arabia Ad Tech Software Sales and Market Growth 2016-2021
26.3 Saudi Arabia Ad Tech Software Market Value Forecast 2021-2026
27 Market Dynamic Analysis and Development Suggestions
27.1 Market Drivers
27.2 Market Development Constraints
27.3 PEST Analysis
27.3.1 Political Factors
27.3.2 Economic Factors
27.3.3 Social Factors
27.3.4 Technological Factors
27.4 Industry Trends Under COVID-19
27.4.1 Risk Assessment on COVID-19
27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
27.5 Market Entry Strategy Analysis
27.5.1 Market Definition
27.5.2 Client
27.5.3 Distribution Model
27.5.4 Product Messaging and Positioning
27.5.5 Price
27.6 Advice on Entering the Market
Quality Assurance Process
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Market Research Process
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Case Study- Automotive Sector
One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).
Solution
The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research
The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.
Market Estimates and Forecast
In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.
Case Study- ICT Sector
Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.
Business Solution
An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.
Conclusion
The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.
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