Market Overview:

The global 3D Secure Authentication market size was valued at USD 556.89 billion in 2022, and is projected to reach USD 1,021.57 billion by 2032 at a CAGR of 12.5% from 2022 to 2032. The 3D Secure authentication market refers to the adoption and use of security protocols and technologies designed to improve the security of online transactions. 3D Secure is a type of authentication protocol developed by Visa and used by other card networks, including Mastercard and American Express. It requires customers to authenticate themselves using additional information beyond the standard card details, such as a one-time password or biometric data. Advantages of 3D Secure authentication include improved security for online transactions, reduced fraud, and increased customer confidence in online payments. By requiring customers to authenticate themselves using additional information, 3D Secure helps to prevent unauthorized use of credit and debit card details. This can reduce fraud and help to protect both businesses and customers from financial losses. 3D Secure authentication also helps to increase customer confidence in online payments by providing an additional layer of security. Customers are more likely to feel confident and secure when making online transactions if they know that their personal and financial information is being protected by advanced security technologies.

The adoption of 3D Secure authentication has been driven by several factors. Firstly, the growth of e-commerce and online transactions has led to an increased risk of fraud and other security threats. This has driven demand for more advanced security technologies, such as 3D Secure authentication. Secondly, the increasing use of mobile devices for online transactions has also driven the adoption of 3D Secure authentication. Mobile devices are more susceptible to security threats, such as phishing attacks and malware, and 3D Secure helps to protect against these threats by requiring additional authentication.

In addition, the regulatory landscape is also driving the adoption of 3D Secure authentication. Regulations such as the Payment Services Directive 2 (PSD2) in Europe require enhanced security for online transactions, and 3D Secure authentication is one of the technologies that can help businesses meet these requirements.

The growing need for enhanced security in online transactions is the main driver for the adoption and growth of the 3D Secure authentication market.

As the world becomes increasingly digital, more and more transactions are taking place online, including e-commerce and mobile payments. However, with this growth comes an increased risk of fraud and security threats, such as phishing attacks and data breaches. This has led to a growing need for advanced security technologies to protect against these threats. 3D Secure authentication is one such technology that provides an additional layer of security to online transactions. By requiring customers to authenticate themselves using additional information beyond the standard card details, 3D Secure helps to prevent unauthorized use of credit and debit card details. This can reduce fraud and help to protect both businesses and customers from financial losses. Furthermore, the regulatory landscape is driving the adoption of 3D Secure authentication. For example, in Europe, the Payment Services Directive 2 (PSD2) requires enhanced security for online transactions, and 3D Secure authentication is one of the technologies that can help businesses meet these requirements.

Segmentation:

By Component

·         Solution

·         Services

By End-User

·         Banks and Merchant

·         Payment Processor

 

Geography:

As the world becomes increasingly digital, more and more transactions are taking place online, including e-commerce and mobile payments. However, with this growth comes an increased risk of fraud and security threats, such as phishing attacks and data breaches. This has led to a growing need for advanced security technologies to protect against these threats. 3D Secure authentication is one such technology that provides an additional layer of security to online transactions. By requiring customers to authenticate themselves using additional information beyond the standard card details, 3D Secure helps to prevent unauthorized use of credit and debit card details. This can reduce fraud and help to protect both businesses and customers from financial losses.

Overall, the growing need for enhanced security in online transactions is the main driver for the adoption and growth of the 3D Secure authentication market. As the digital landscape continues to evolve, the demand for advanced security technologies like 3D Secure authentication is only likely to increase.

Impact of COVID-19 on the global 3D Secure Authentication Market:

The COVID-19 pandemic has had a significant impact on the 3D Secure authentication market. With the outbreak of the pandemic, there has been a sharp increase in online transactions, as people avoid physical stores and opt for online shopping and payments. This has led to an increased risk of online fraud, and businesses have had to implement additional security measures to protect against these threats. As a result, there has been a growing demand for 3D Secure authentication solutions to enhance the security of online transactions. The pandemic has also accelerated the adoption of digital payments, including mobile payments and e-commerce, which has further driven the growth of the 3D Secure authentication market. However, the pandemic has also disrupted supply chains and caused economic uncertainty, which has led to a slowdown in some industries and a reduction in IT spending. This has affected the growth of the 3D Secure authentication market to some extent, as businesses have been more cautious in their investments and have delayed some projects.

 

Overall, the impact of COVID-19 on the 3D Secure authentication market has been mixed. While the pandemic has accelerated the adoption of digital payments and driven the demand for enhanced security measures, it has also caused some economic uncertainty and led to a cautious approach to IT spending in some industries. Nonetheless, the long-term outlook for the market remains positive, as the trend towards digital payments and the need for enhanced security in online transactions are expected to continue in the coming years.

Impact of the Russia-Ukraine War on the global 3D Secure Authentication Market:

The impact of the Russia-Ukraine war on the 3D Secure authentication market is expected to be minimal. While the conflict has caused geopolitical tension and uncertainty, the market is primarily driven by factors such as the adoption of e-commerce and mobile payments, and the need for enhanced security measures in online transactions. The conflict may have some indirect impact on the market, such as economic sanctions or trade restrictions, which could affect the operations of some players in the market. However, it is unlikely to have a significant impact on the overall growth of the market.

Moreover, the 3D Secure authentication market is global in nature, with players and customers located across different regions and countries. While the conflict between Russia and Ukraine may affect the market in the region, it is unlikely to have a significant impact on the global market.

Company Profiles:

·         Visa Inc.

·         Mastercard Inc.

·         American Express Company

·         PayPal Holdings Inc.

·         Fiserv Inc.

·         ACI Worldwide Inc.

·         CardinalCommerce Corporation

·         Signifyd Inc.

·         Cybersource Corporation

·         Stripe Inc.

·         Braintree Payments

·         Worldpay Inc.

·         Checkout.com

·         BlueSnap Inc.

·         Global Payments Inc.

Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035

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Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.

Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.

Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.