In 2021, the market for Oral Irrigator worldwide was worth $1.02 billion US dollars. AMR Group projects that the market will reach US$ 1.65 billion by 2031, growing at a CAGR of 5.1 percent between 2022 and 2031.
Industry Overview
An oral irrigator, also known as a dental water jet or dental flosser, is a device that uses a stream of pulsating water to remove plaque, food particles, and bacteria from the teeth and gums. It is an alternative to traditional dental flossing and can be used as a complementary tool to brushing. An oral irrigator typically consists of a reservoir to hold water, a motor or pump to pressurize the water, and a nozzle that directs the water stream to the teeth and gums. Some oral irrigators also come with additional features such as different pressure settings, interchangeable nozzles, and rotating tips. Using an oral irrigator can help improve oral hygiene by removing debris from hard-to-reach areas between teeth and under the gum line. It can also be beneficial for people with braces, implants, or other dental work that may be difficult to clean with traditional flossing. Oral irrigators are available in various types, including countertop models that plug into an electrical outlet, cordless models that operate on batteries, and portable models that can be used on-the-go. They are widely available in drug stores, online retailers, and dental supply stores.
Market Dynamics
The global oral irrigator market is primarily driven by the increasing awareness about oral hygiene and the benefits of using oral care devices. Other market dynamics that influence the growth of the oral irrigator market include: Growing Dental Issues: The rising prevalence of dental problems such as periodontitis, gingivitis, and other gum diseases has increased the demand for oral care devices, including oral irrigators. According to the World Health Organization, dental diseases affect nearly 3.5 billion people globally. Technological Advancements: Advancements in technology have led to the development of innovative and advanced oral irrigators, which are more effective and user-friendly than traditional models. These devices come with features such as adjustable pressure settings, multiple tips, and water pulsations that cater to the needs of individual users.
Increasing Disposable Income: Rising disposable incomes and improving standards of living have increased the affordability of oral care devices, leading to an increase in demand for oral irrigators. Growing Geriatric Population: The aging population is more prone to dental problems, and the demand for oral care devices is expected to increase due to the growing geriatric population globally. Online Sales Channels: The rise of e-commerce and online sales channels has made it easier for consumers to purchase oral irrigators, contributing to the growth of the market. Despite these drivers, the market is also facing challenges such as the high cost of advanced models, limited awareness in certain regions, and availability of low-cost alternatives such as traditional flossing. However, the growing demand for home-based dental care products is expected to create opportunities for the oral irrigator market in the coming years.
COVID Impact
The COVID-19 pandemic has had both positive and negative impacts on the oral irrigator market. On the positive side, the pandemic has led to an increased focus on personal hygiene and health, including oral hygiene. As a result, there has been a surge in demand for oral care products, including oral irrigators, as people look for ways to maintain good oral health while limiting their exposure to the virus. The rise in demand for home-based oral care products has also contributed to the growth of the oral irrigator market during the pandemic. On the negative side, the pandemic has disrupted supply chains and manufacturing operations, leading to delays in the production and distribution of oral irrigators. This has resulted in a shortage of some models in certain regions and increased prices for some products due to supply chain disruptions. Moreover, the pandemic has also resulted in a decline in dental visits, as many people have postponed non-emergency dental appointments to avoid exposure to the virus. This decline in dental visits has led to a decrease in recommendations for oral care products, including oral irrigators, from dental professionals, which may have impacted the market negatively. Overall, while the pandemic has had both positive and negative impacts on the oral irrigator market, the long-term effects are yet to be determined as the situation continues to evolve.
Regional Trend
The oral irrigator market is a global market that is expected to witness significant growth in the coming years, particularly in the Asia Pacific region. Here is a breakdown of the market by region:
North America: The North American oral irrigator market is the largest globally, owing to the high awareness about oral hygiene, high disposable incomes, and the presence of key market players. The United States is the largest market in the region, followed by Canada.
Europe: Europe is the second-largest market for oral irrigators globally, owing to the high prevalence of dental problems and increasing awareness about oral hygiene. Germany, the United Kingdom, and France are the major markets in the region.
Asia Pacific: The Asia Pacific region is expected to witness the highest growth in the oral irrigator market, owing to the increasing awareness about oral hygiene, the growing population, and rising disposable incomes. China, India, and Japan are the major markets in the region.
Latin America: The Latin American oral irrigator market is also expected to witness significant growth, owing to the increasing adoption of oral care products and rising disposable incomes. Brazil and Mexico are the major markets in the region.
Middle East and Africa: The Middle East and Africa region is a relatively small market for oral irrigators, owing to the low awareness about oral hygiene and limited access to oral care products. However, the market is expected to witness growth owing to rising healthcare expenditure and increasing awareness about oral hygiene. Overall, the oral irrigator market is expected to witness significant growth across all regions, driven by increasing awareness about oral hygiene and rising demand for home-based oral care products.
Competitive Landscape
The global oral irrigator market is highly competitive and is dominated by a few key players. These players compete on the basis of product innovation, quality, price, and distribution. Some of the key players in the market include:
Waterpik, Inc.: Waterpik is a leading player in the oral irrigator market and offers a wide range of products, including countertop and cordless oral irrigators. The company is known for its innovative products and has a strong presence in North America.
Philips N.V.: Philips is a global leader in healthcare products and offers a range of oral irrigators under its Sonicare brand. The company is known for its advanced technology and has a strong global distribution network.
Panasonic Corporation: Panasonic offers a range of oral irrigators under its OralCare brand, including cordless and countertop models. The company is known for its high-quality products and has a strong presence in Asia Pacific.
Conair Corporation: Conair offers a range of oral irrigators under its Interplak brand, including cordless and countertop models. The company is known for its affordable products and has a strong presence in North America.
Hydro Floss: Hydro Floss offers a range of oral irrigators that use a patented magnetic technology. The company is known for its unique products and has a strong presence in North America. Other notable players in the market include Procter & Gamble, Church & Dwight Co., Inc., Jetpik, Inc., and H2ofloss Ltd.
Overall, the oral irrigator market is highly competitive, with players competing on the basis of innovation, quality, and distribution. The market is expected to witness increased competition in the coming years, as new players enter the market and existing players expand their product portfolios.
Market Segmentation
The global oral irrigator market can be segmented based on product type, application, and distribution channel.
By Product Type:
Countertop Oral Irrigators
Cordless Oral Irrigators

By Application:
Home Use
Professional Use

By Distribution Channel:
Online Sales
Offline Sales
The home use segment is expected to hold the largest share of the market due to the increasing awareness about oral hygiene and the convenience of using oral irrigators at home. The countertop oral irrigators are expected to hold the largest share of the market due to their ease of use and availability in different price ranges. The cordless oral irrigators are expected to witness higher growth due to their portability and convenience. In terms of application, the home use segment is expected to witness higher growth due to the increasing prevalence of dental problems, growing awareness about oral hygiene, and the availability of affordable and easy-to-use oral irrigators. In terms of distribution channel, the online sales segment is expected to witness higher growth due to the increasing trend of online shopping, availability of a wide range of products, and convenience of doorstep delivery. The offline sales segment is expected to hold a significant share of the market due to the presence of a large number of retail stores and the preference of some consumers for physical stores.