In 2021, the market for Ostomy/Stoma Care and Accessories worldwide was worth $2.7 billion US dollars. AMR Group projects that the market will reach US$ 4.6 billion by 2031, growing at a CAGR of 5.3 percent between 2022 and 2031.
Industry Overview
Ostomy/Stoma Care and Accessories refer to medical devices and products used by individuals who have undergone ostomy surgery. Ostomy is a surgical procedure that involves creating an opening in the abdomen to allow waste products to be removed from the body when the normal route of elimination is no longer possible. An ostomy may be performed as a result of various medical conditions such as cancer, inflammatory bowel disease, diverticulitis, and trauma. Ostomy care products include pouches, belts, skin barriers, adhesives, irrigation sets, and deodorizers, among others. These products are used to manage the output from the stoma and to protect the skin around the stoma from irritation and infection. Proper stoma care is essential to prevent complications such as skin breakdown, infection, and leakage.
Market Dynamics
The ostomy/stoma care and accessories market is expected to experience significant growth in the coming years. The key drivers of this growth include an increase in the number of ostomy surgeries, rising prevalence of gastrointestinal diseases such as Crohn's disease and ulcerative colitis, and a growing geriatric population. Moreover, the increasing awareness about ostomy care and the availability of advanced ostomy care products are also contributing to the growth of the market. Technological advancements in ostomy care products, such as advanced skin barriers, improved adhesives, and better pouching systems, are expected to further boost market growth. However, the high cost of ostomy products and the availability of alternative treatment options such as medication and lifestyle changes may restrain market growth to some extent. In addition, the COVID-19 pandemic has impacted the market, as disruptions in the supply chain and reduced patient access to healthcare facilities have resulted in a slowdown in the demand for ostomy care products. Overall, the ostomy/stoma care and accessories market is expected to witness steady growth due to the increasing prevalence of gastrointestinal diseases and the growing demand for advanced ostomy care products.
COVID Impact
The COVID-19 pandemic has affected the Ostomy/Stoma Care and Accessories market in various ways. The disruptions caused by the pandemic have led to a significant increase in the demand for these products due to a surge in the number of patients suffering from COVID-19 and other critical illnesses, which require ostomy and stoma care. Additionally, the pandemic has resulted in an increase in the number of elective surgeries being postponed, leading to a rise in the number of patients requiring ostomy/stoma care. On the other hand, the pandemic has also impacted the supply chain of ostomy/stoma care products. The lockdowns, restrictions on the movement of goods, and disruptions in manufacturing have resulted in shortages of raw materials, components, and finished products, which have affected the supply of these products to healthcare facilities and patients. However, the market has seen an increase in the adoption of telemedicine and virtual care options, which have helped patients receive care remotely and reduce the need for in-person visits. Additionally, there has been an increase in the use of advanced technology and innovative products, which have improved the quality of life for ostomy and stoma patients.
Regional Trend
The market for ostomy/stoma care and accessories varies regionally based on factors such as prevalence of chronic diseases, awareness about ostomy care, healthcare infrastructure, and government policies. North America and Europe are the largest markets for ostomy care products, with a large number of patients suffering from inflammatory bowel diseases and cancer. According to the United Ostomy Associations of America, there are around 725,000 people in the United States living with an ostomy, with approximately 120,000 new ostomy surgeries performed each year. The Asia Pacific region is expected to grow at a significant rate due to increasing awareness about ostomy care and an aging population. Latin America and the Middle East and Africa regions have a lower market share due to the lack of awareness about ostomy care and low healthcare infrastructure. However, the market is expected to grow due to the increasing prevalence of diseases such as colorectal cancer and Crohn's disease in these regions. Overall, the ostomy/stoma care and accessories market is expected to grow globally due to the increasing prevalence of chronic diseases, technological advancements in ostomy products, and increasing awareness about ostomy care.
Competitive Landscape
The competitive landscape of the ostomy/stoma care and accessories market is highly fragmented, with a large number of small and medium-sized players operating in the market. Some of the leading players in the market include Coloplast, ConvaTec, Hollister Incorporated, B. Braun Melsungen AG, and ALCARE Co., Ltd. These players are focusing on developing innovative products and expanding their product portfolio to gain a competitive edge in the market. They are also investing in research and development activities to improve the quality and effectiveness of their products. Moreover, companies are also engaging in strategic collaborations, partnerships, and mergers and acquisitions to strengthen their market position and expand their geographic presence. For instance, in September 2020, Coloplast acquired Nine Continents Medical, a Chinese distributor of medical devices, to expand its presence in the Chinese market. Overall, the ostomy/stoma care and accessories market is highly competitive, and companies are adopting various strategies to maintain their market position and gain a competitive edge in the market.
Market Segmentation
Ostomy/stoma care and accessories market can be segmented on the basis of product type, application, end-user.
By Product Type:
Ostomy bags/pouches: Drainable pouches, closed-end pouches, urostomy pouches, and colostomy pouches
Accessories: Skin barriers, belts, tapes, adhesives, irrigation sets, and deodorants
By Application:
Colostomy
Ileostomy
Urostomy
By End-User:
Hospitals
Ambulatory Surgical Centers
Home Care Settings