1 Programmatic Advertising Platform Introduction and Market Overview
1.1 Objectives of the Study
1.2 Overview of Programmatic Advertising Platform
1.3 Programmatic Advertising Platform Market Scope and Market Size Estimation
1.3.1 Market Concentration Ratio and Market Maturity Analysis
1.3.2 Global Programmatic Advertising Platform Revenue and Growth Rate from 2016-2026
1.4 Market Segmentation
1.4.1 Types of Programmatic Advertising Platform
1.4.2 Applications of Programmatic Advertising Platform
1.4.3 Research Regions
1.5 Market Dynamics
1.5.1 Programmatic Advertising Platform Industry Trends
1.5.2 Programmatic Advertising Platform Drivers
1.5.3 Programmatic Advertising Platform Market Challenges
1.5.4 Programmatic Advertising Platform Market Restraints
1.6 Industry News and Policies by Regions
1.6.1 Industry News
1.6.2 Industry Policies
1.7 Mergers & Acquisitions, Expansion Plans
1.8 Programmatic Advertising Platform Industry Development Trends under COVID-19 Outbreak
1.8.1 Global COVID-19 Status Overview
1.8.2 Influence of COVID-19 Outbreak on Programmatic Advertising Platform Industry Development
2 Industry Chain Analysis
2.1 Upstream Raw Material Supply and Demand Analysis
2.1.1 Global Programmatic Advertising Platform Major Upstream Raw Material and Suppliers
2.1.2 Raw Material Source Analysis
2.2 Major Players of Programmatic Advertising Platform
2.2.1 Major Players Manufacturing Base of Programmatic Advertising Platform in 2020
2.2.2 Major Players Market Distribution in 2020
2.3 Programmatic Advertising Platform Manufacturing Cost Structure Analysis
2.3.1 Production Process Analysis
2.3.2 Manufacturing Cost Structure of Programmatic Advertising Platform
2.3.3 Labor Cost of Programmatic Advertising Platform
2.4 Market Channel Analysis of Programmatic Advertising Platform
2.5 Major Down Stream Customers by Application
3 Global Programmatic Advertising Platform Market, by Type
3.1 Global Programmatic Advertising Platform Revenue and Market Share by Type (2016-2021)
3.2 Global Programmatic Advertising Platform Production and Market Share by Type (2016-2021)
3.3 Global Programmatic Advertising Platform Revenue and Growth Rate by Type (2016-2021)
3.3.1 Global Programmatic Advertising Platform Revenue and Growth Rate of Real Time Bidding
3.3.2 Global Programmatic Advertising Platform Revenue and Growth Rate of Private Marketplace
3.3.3 Global Programmatic Advertising Platform Revenue and Growth Rate of Automated Guaranteed
3.3.4 Global Programmatic Advertising Platform Revenue and Growth Rate of Others
3.4 Global Programmatic Advertising Platform Price Analysis by Type (2016-2021)
3.4.1 Explanation of Different Type Product Price Trends
4 Programmatic Advertising Platform Market, by Application
4.1 Downstream Market Overview
4.2 Global Programmatic Advertising Platform Consumption and Market Share by Application (2016-2021)
4.3 Global Programmatic Advertising Platform Consumption and Growth Rate by Application (2016-2021)
4.3.1 Global Programmatic Advertising Platform Consumption and Growth Rate of SMBs (2016-2021)
4.3.2 Global Programmatic Advertising Platform Consumption and Growth Rate of Large Enterprises (2016-2021)
5 Global Programmatic Advertising Platform Consumption, Revenue ($) by Region (2016-2021)
5.1 Global Programmatic Advertising Platform Revenue and Market Share by Region (2016-2021)
5.2 Global Programmatic Advertising Platform Consumption and Market Share by Region (2016-2021)
5.3 Global Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.4 North America Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.4.1 North America Programmatic Advertising Platform Market Under COVID-19
5.4.2 North America Programmatic Advertising Platform SWOT Analysis
5.5 Europe Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.5.1 Europe Programmatic Advertising Platform Market Under COVID-19
5.5.2 Europe Programmatic Advertising Platform SWOT Analysis
5.6 China Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.6.1 China Programmatic Advertising Platform Market Under COVID-19
5.6.2 China Programmatic Advertising Platform SWOT Analysis
5.7 Japan Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.7.1 Japan Programmatic Advertising Platform Market Under COVID-19
5.7.2 Japan Programmatic Advertising Platform SWOT Analysis
5.8 Middle East and Africa Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.8.1 Middle East and Africa Programmatic Advertising Platform Market Under COVID-19
5.8.2 Middle East and Africa Programmatic Advertising Platform SWOT Analysis
5.9 India Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.9.1 India Programmatic Advertising Platform Market Under COVID-19
5.9.2 India Programmatic Advertising Platform SWOT Analysis
5.10 South America Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.10.1 South America Programmatic Advertising Platform Market Under COVID-19
5.10.2 South America Programmatic Advertising Platform SWOT Analysis
5.11 South Korea Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.11.1 South Korea Programmatic Advertising Platform Market Under COVID-19
5.11.2 South Korea Programmatic Advertising Platform SWOT Analysis
5.12 Southeast Asia Programmatic Advertising Platform Consumption, Revenue, Price and Gross Margin (2016-2021)
5.12.1 Southeast Asia Programmatic Advertising Platform Market Under COVID-19
5.12.2 Southeast Asia Programmatic Advertising Platform SWOT Analysis
6 Global Programmatic Advertising Platform Production by Top Regions (2016-2021)
6.1 Global Programmatic Advertising Platform Production by Top Regions (2016-2021)
6.2 North America Programmatic Advertising Platform Production and Growth Rate
6.3 Europe Programmatic Advertising Platform Production and Growth Rate
6.4 China Programmatic Advertising Platform Production and Growth Rate
6.5 Japan Programmatic Advertising Platform Production and Growth Rate
6.6 India Programmatic Advertising Platform Production and Growth Rate
7 Global Programmatic Advertising Platform Consumption by Regions (2016-2021)
7.1 Global Programmatic Advertising Platform Consumption by Regions (2016-2021)
7.2 North America Programmatic Advertising Platform Consumption and Growth Rate
7.3 Europe Programmatic Advertising Platform Consumption and Growth Rate
7.4 China Programmatic Advertising Platform Consumption and Growth Rate
7.5 Japan Programmatic Advertising Platform Consumption and Growth Rate
7.6 Middle East & Africa Programmatic Advertising Platform Consumption and Growth Rate
7.7 India Programmatic Advertising Platform Consumption and Growth Rate
7.8 South America Programmatic Advertising Platform Consumption and Growth Rate
7.9 South Korea Programmatic Advertising Platform Consumption and Growth Rate
7.10 Southeast Asia Programmatic Advertising Platform Consumption and Growth Rate
8 Competitive Landscape
8.1 Competitive Profile
8.2 Adroll.com Market Performance Analysis
8.2.1 Company Profiles
8.2.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.2.3 Adroll.com Sales, Revenue, Price, Gross Margin 2016-2021
8.2.4 Company Recent Development
8.2.5 Strategies for Company to Deal with the Impact of COVID-19
8.3 RadiumOne, Inc. Market Performance Analysis
8.3.1 Company Profiles
8.3.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.3.3 RadiumOne, Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.3.4 Company Recent Development
8.3.5 Strategies for Company to Deal with the Impact of COVID-19
8.4 Internet Advertising Bureau Market Performance Analysis
8.4.1 Company Profiles
8.4.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.4.3 Internet Advertising Bureau Sales, Revenue, Price, Gross Margin 2016-2021
8.4.4 Company Recent Development
8.4.5 Strategies for Company to Deal with the Impact of COVID-19
8.5 MediaMath Inc. Market Performance Analysis
8.5.1 Company Profiles
8.5.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.5.3 MediaMath Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.5.4 Company Recent Development
8.5.5 Strategies for Company to Deal with the Impact of COVID-19
8.6 Yahoo! Inc. Market Performance Analysis
8.6.1 Company Profiles
8.6.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.6.3 Yahoo! Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.6.4 Company Recent Development
8.6.5 Strategies for Company to Deal with the Impact of COVID-19
8.7 Rubicon Project Inc. Market Performance Analysis
8.7.1 Company Profiles
8.7.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.7.3 Rubicon Project Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.7.4 Company Recent Development
8.7.5 Strategies for Company to Deal with the Impact of COVID-19
8.8 DataXu Inc. Market Performance Analysis
8.8.1 Company Profiles
8.8.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.8.3 DataXu Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.8.4 Company Recent Development
8.8.5 Strategies for Company to Deal with the Impact of COVID-19
8.9 AppNexus Inc. Market Performance Analysis
8.9.1 Company Profiles
8.9.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.9.3 AppNexus Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.9.4 Company Recent Development
8.9.5 Strategies for Company to Deal with the Impact of COVID-19
8.10 Turn Inc. Market Performance Analysis
8.10.1 Company Profiles
8.10.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.10.3 Turn Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.10.4 Company Recent Development
8.10.5 Strategies for Company to Deal with the Impact of COVID-19
8.11 AOL Inc. Market Performance Analysis
8.11.1 Company Profiles
8.11.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.11.3 AOL Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.11.4 Company Recent Development
8.11.5 Strategies for Company to Deal with the Impact of COVID-19
8.12 Rocket Fuel Inc. Market Performance Analysis
8.12.1 Company Profiles
8.12.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.12.3 Rocket Fuel Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.12.4 Company Recent Development
8.12.5 Strategies for Company to Deal with the Impact of COVID-19
8.13 Centro, Inc. Market Performance Analysis
8.13.1 Company Profiles
8.13.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.13.3 Centro, Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.13.4 Company Recent Development
8.13.5 Strategies for Company to Deal with the Impact of COVID-19
8.14 Adobe Systems Incorporated Market Performance Analysis
8.14.1 Company Profiles
8.14.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.14.3 Adobe Systems Incorporated Sales, Revenue, Price, Gross Margin 2016-2021
8.14.4 Company Recent Development
8.14.5 Strategies for Company to Deal with the Impact of COVID-19
8.15 Admedo Market Performance Analysis
8.15.1 Company Profiles
8.15.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.15.3 Admedo Sales, Revenue, Price, Gross Margin 2016-2021
8.15.4 Company Recent Development
8.15.5 Strategies for Company to Deal with the Impact of COVID-19
8.16 IPONWEB Holding Limited Market Performance Analysis
8.16.1 Company Profiles
8.16.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.16.3 IPONWEB Holding Limited Sales, Revenue, Price, Gross Margin 2016-2021
8.16.4 Company Recent Development
8.16.5 Strategies for Company to Deal with the Impact of COVID-19
8.17 Adform Market Performance Analysis
8.17.1 Company Profiles
8.17.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.17.3 Adform Sales, Revenue, Price, Gross Margin 2016-2021
8.17.4 Company Recent Development
8.17.5 Strategies for Company to Deal with the Impact of COVID-19
8.18 SmartyAds Market Performance Analysis
8.18.1 Company Profiles
8.18.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.18.3 SmartyAds Sales, Revenue, Price, Gross Margin 2016-2021
8.18.4 Company Recent Development
8.18.5 Strategies for Company to Deal with the Impact of COVID-19
8.19 The Trade Desk Market Performance Analysis
8.19.1 Company Profiles
8.19.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.19.3 The Trade Desk Sales, Revenue, Price, Gross Margin 2016-2021
8.19.4 Company Recent Development
8.19.5 Strategies for Company to Deal with the Impact of COVID-19
8.20 NewBase UK Market Performance Analysis
8.20.1 Company Profiles
8.20.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.20.3 NewBase UK Sales, Revenue, Price, Gross Margin 2016-2021
8.20.4 Company Recent Development
8.20.5 Strategies for Company to Deal with the Impact of COVID-19
8.21 Fat Media Market Performance Analysis
8.21.1 Company Profiles
8.21.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.21.3 Fat Media Sales, Revenue, Price, Gross Margin 2016-2021
8.21.4 Company Recent Development
8.21.5 Strategies for Company to Deal with the Impact of COVID-19
8.22 Connexity, Inc Market Performance Analysis
8.22.1 Company Profiles
8.22.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.22.3 Connexity, Inc Sales, Revenue, Price, Gross Margin 2016-2021
8.22.4 Company Recent Development
8.22.5 Strategies for Company to Deal with the Impact of COVID-19
8.23 Google Inc. Market Performance Analysis
8.23.1 Company Profiles
8.23.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.23.3 Google Inc. Sales, Revenue, Price, Gross Margin 2016-2021
8.23.4 Company Recent Development
8.23.5 Strategies for Company to Deal with the Impact of COVID-19
8.24 NewBase UK Market Performance Analysis
8.24.1 Company Profiles
8.24.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.24.3 NewBase UK Sales, Revenue, Price, Gross Margin 2016-2021
8.24.4 Company Recent Development
8.24.5 Strategies for Company to Deal with the Impact of COVID-19
8.25 SpotX Market Performance Analysis
8.25.1 Company Profiles
8.25.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.25.3 SpotX Sales, Revenue, Price, Gross Margin 2016-2021
8.25.4 Company Recent Development
8.25.5 Strategies for Company to Deal with the Impact of COVID-19
8.26 Jellyfish UK Market Performance Analysis
8.26.1 Company Profiles
8.26.2 Programmatic Advertising Platform Product Profiles, Application and Specification
8.26.3 Jellyfish UK Sales, Revenue, Price, Gross Margin 2016-2021
8.26.4 Company Recent Development
8.26.5 Strategies for Company to Deal with the Impact of COVID-19
9 Global Programmatic Advertising Platform Market Analysis and Forecast by Type and Application
9.1 Global Programmatic Advertising Platform Market Revenue & Volume Forecast, by Type (2021-2026)
9.1.1 Real Time Bidding Market Revenue and Volume Forecast (2021-2026)
9.1.2 Private Marketplace Market Revenue and Volume Forecast (2021-2026)
9.1.3 Automated Guaranteed Market Revenue and Volume Forecast (2021-2026)
9.1.4 Others Market Revenue and Volume Forecast (2021-2026)
9.2 Global Programmatic Advertising Platform Market Revenue & Volume Forecast, by Application (2021-2026)
9.2.1 SMBs Market Revenue and Volume Forecast (2021-2026)
9.2.2 Large Enterprises Market Revenue and Volume Forecast (2021-2026)
10 Programmatic Advertising Platform Market Supply and Demand Forecast by Region
10.1 North America Market Supply and Demand Forecast (2021-2026)
10.2 Europe Market Supply and Demand Forecast (2021-2026)
10.3 China Market Supply and Demand Forecast (2021-2026)
10.4 Japan Market Supply and Demand Forecast (2021-2026)
10.5 Middle East and Africa Market Supply and Demand Forecast (2021-2026)
10.6 India Market Supply and Demand Forecast (2021-2026)
10.7 South America Market Supply and Demand Forecast (2021-2026)
10.8 South Korea Market Supply and Demand Forecast (2021-2026)
10.9 Southeast Asia Market Supply and Demand Forecast (2021-2026)
10.10 Explanation of Market Size Trends by Region
10.11 Programmatic Advertising Platform Market Trends Analysis
11 New Project Feasibility Analysis
11.1 Industry Barriers and New Entrants SWOT Analysis
11.2 Analysis and Suggestions on New Project Investment
12 Expert Interview Record
13 Research Finding and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Data Source