Market Overview:
The Global Decorative Concrete Market size was valued at around USD 15,530 million in 2021 and is projected to grow at a CAGR of 6.7% during the course of projected period. The decorative concrete market refers to the global market for concrete materials that are used to create decorative and aesthetically pleasing finishes in various construction applications. Decorative concrete is a versatile and cost-effective construction material that can be customized to suit the specific design requirements of a building or space. It is widely used in applications such as flooring, walls, countertops, pool decks, patios, and driveways, among others. The market includes various types of decorative concrete products such as stamped concrete, stained concrete, polished concrete, and overlays.
Covid-19 Impact:
The COVID-19 pandemic has had a mixed impact on the global decorative concrete market. The pandemic-induced slowdown in construction activities has negatively affected the market in the short term, as construction projects were put on hold, and supply chains were disrupted due to lockdowns and travel restrictions.
Moreover, the closure of retail stores and showrooms, which are important channels for marketing and selling decorative concrete products, also had a negative impact on the market. The cancellation or postponement of trade shows and exhibitions, which are major platforms for showcasing new products and technologies, also affected the market negatively.
However, the increasing demand for sustainable and low-maintenance flooring solutions in the post-pandemic period is expected to drive the growth of the market. The focus on green building practices and sustainable construction materials is likely to increase in the coming years, which bodes well for the decorative concrete market.
In addition, the adoption of new technologies such as virtual showrooms and online sales platforms is likely to boost the growth of the market in the post-pandemic period. These technologies enable manufacturers to showcase their products to customers in a safe and efficient manner, without the need for physical contact.
Overall, the COVID-19 pandemic has had a negative impact on the global decorative concrete market in the short term, but the long-term prospects for the market remain positive, driven by the increasing demand for sustainable and low-maintenance flooring solutions.
Market Dynamics:
Drivers:
Increasing demand for sustainable construction materials: Decorative concrete is a sustainable and environmentally friendly construction material that offers several benefits over traditional materials such as wood and stone. It is durable, long-lasting, and requires minimal maintenance, making it an attractive option for builders and homeowners who want to reduce their environmental impact.
Growing construction industry: The global construction industry is growing rapidly, driven by increasing urbanization and infrastructure development. Decorative concrete is a versatile and cost-effective construction material that is widely used in various applications such as flooring, walls, and driveways, among others. The increasing demand for decorative concrete in the construction industry is expected to drive market growth.
Rising demand for low-maintenance flooring solutions: The increasing demand for low-maintenance flooring solutions in commercial and residential buildings is driving the growth of the decorative concrete market. Decorative concrete is easy to clean, requires minimal maintenance, and is resistant to stains and spills, making it an attractive option for builders and homeowners who want to reduce their maintenance costs.
Technological advancements: The development of new technologies and materials is driving innovation in the decorative concrete market. Manufacturers are investing in research and development to create new products and technologies that offer superior durability, sustainability, and aesthetic appeal.
Restraint:
High initial cost: The initial cost of decorative concrete can be higher than traditional materials such as wood and stone. This can make it less accessible to some builders and homeowners, particularly those operating on a tight budget.
Lack of skilled labor: The installation of decorative concrete requires specialized skills and knowledge. The lack of skilled labor in some regions can limit the growth of the market, as builders and homeowners may be reluctant to invest in a product that they cannot properly install.
Regional Analysis:
Overall, the Asia-Pacific region is expected to dominate the decorative concrete market in the coming years due to the rapid industrialization and urbanization in the region, while North America and Europe are expected to grow at a moderate pace due to the well-established construction industries in these regions.
North America: The North American decorative concrete market is mature and well-established, driven by the high demand for eco-friendly and low-maintenance flooring solutions in the region. The United States is the largest market in the region due to the presence of a large number of construction companies and infrastructure development projects.
Europe: Europe is another significant market for decorative concrete due to the increasing demand for sustainable and aesthetically pleasing flooring solutions in the region. Countries such as Germany, France, and the UK are the major markets in the region.
Asia-Pacific: The Asia-Pacific region is expected to be the fastest-growing market for decorative concrete due to the rapid industrialization and urbanization in countries such as China and India. The increasing investments in infrastructure development projects and the growing popularity of sustainable construction practices in the region are also contributing to market growth.
Middle East & Africa: The Middle East and Africa region is expected to grow at a moderate pace due to the increasing investments in infrastructure and construction projects in the region. Countries such as Saudi Arabia, the UAE, and South Africa are the major markets in the region.
Latin America: The Latin American decorative concrete market is expected to grow at a steady pace due to the increasing demand for sustainable construction practices in countries such as Brazil, Mexico, and Argentina.
Market Segmentation:
The global decorative concrete market can be segmented based on product type, application, and region.
By product type:
· Stamped Concrete
· Stained Concrete
· Concrete Dyes
· Polished Concrete
· Epoxy Coatings
· Others
By application:
· Floors
· Walls
· Driveways & Sidewalks
· Patios
· Pool Decks
· Others
By region:
· North America
· Europe
· Asia-Pacific
· Middle East & Africa
· Latin America
Competition Landscape:
The global decorative concrete market is highly competitive, with a large number of players operating in the market. Some of the leading players in the market are:
BASF SE
Sika AG
LafargeHolcim Ltd.
PPG Industries Inc.
RPM International Inc.
The Sherwin-Williams Company
Boral Limited
Huntsman Corporation
The Euclid Chemical Company
The Dow Chemical Company
Others**
These players are focusing on strategies such as product innovation, partnerships, and acquisitions to strengthen their market position. For instance, BASF SE has recently launched a new range of decorative concrete solutions that offer superior durability, sustainability, and aesthetic appeal. Similarly, Sika AG has partnered with a leading construction company to provide high-quality decorative concrete solutions to customers in the Middle East.
In addition, some of the key players in the market are expanding their global presence by establishing new manufacturing facilities and distribution networks in emerging economies. This strategy is aimed at tapping into the growing demand for decorative concrete in these regions.
Overall, the competition in the decorative concrete market is intense, and players are constantly striving to differentiate themselves through innovative product offerings and superior customer service
1. Global Decorative Concrete Market Introduction and Market Overview
1.1. Objectives of the Study
1.2. Global Decorative Concrete Market Scope and Market Estimation
1.2.1.Global Decorative Concrete Overall Market Size, Revenue (US$ Mn), Market CAGR (%), Market forecast (2023 - 2032)
1.2.2.Global Decorative Concrete Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2019 - 2032
1.3. Market Segmentation
1.3.1.Type of Global Decorative Concrete Market
1.3.2.Application of Global Decorative Concrete Market
1.3.3.End Use Sector of Global Decorative Concrete Market
1.3.4.Region of Global Decorative Concrete Market
2. Executive Summary
3. Market Factor Analysis
3.1. Global Decorative Concrete Market Industry Trends under COVID-19 Outbreak
3.1.1.Global COVID-19 Status Overview
3.1.2.Influence of COVID-19 Outbreak on Global Decorative Concrete Market Industry Development
3.2. Market Dynamics, By Region
3.2.1.Drivers
3.2.2.Limitations
3.2.3.Opportunities
3.2.4.Impact Analysis of Drivers and Restraints
3.3. Ecosystem / Value Chain Analysis
3.3.1.Raw Materials / Component Suppliers
3.3.2.Manufacturers / Vendors
3.3.3.Distributors
3.3.4.Buyers / End-users
3.3.5.Forward Integration & Backward Integration of Key Stakeholders
3.4. Global Decorative Concrete Market - Pricing Trends Analysis & Average Selling Prices (ASPs)
3.5. End-user / Customer Preferences & Consumer Surveys
3.6. Technology Roadmap & Key Innovations /Developments
3.7. Key Mandates & Regulatory Scenario Analysis
3.8. Key Mergers & Acquisitions, Expansions, JVs, Funding / VCs, etc.
3.9. Porter’s Five Forces Analysis
3.9.1.Bargaining Power of Suppliers
3.9.2.Bargaining Power of Buyers
3.9.3.Threat of Substitutes
3.9.4.Threat of New Entrants
3.9.5.Competitive Rivalry
3.10. PEST Analysis
3.10.1. Political Factors
3.10.2. Economic Factors
3.10.3. Social Factors
3.10.4. Technological Factors
3.11. SWOT Analysis
3.12. Russia-Ukraine War Impacts Analysis
3.13. ANSOFF Matrix
3.13.1. Market Penetration Strategy
3.13.2. Product Development Strategy
3.13.3. Market Development Strategy
3.13.4. Diversification Strategy
3.14. Inflation Impacts Analysis
3.14.1. Supply Side Impacts
3.14.2. Demand Side Impacts
3.14.3. Outlook in 2023 & Beyond
3.15. Market Investment Feasibility Analysis
3.16. Opportunity Map Analysis
3.17. Market Investment Opportunity Analysis (Top Investment Pockets), By Segments & By Regions
4. Global Decorative Concrete Market Estimates & Historical Trend Analysis (2019 - 2022)
5. Global Decorative Concrete Market Estimates & Forecast Trend Analysis, by Type
5.1. Global Decorative Concrete Market Revenue (US$ Mn) Estimates and Forecasts, by Type, 2019 to 2032
5.1.1.Stamped Concrete
5.1.2.Stained Concrete
5.1.3.Concrete Overlays
5.1.4.Colored Concrete
5.1.5.Polished Concrete
5.1.6.Others
6. Global Decorative Concrete Market Estimates & Forecast Trend Analysis, by Application
6.1. Global Decorative Concrete Market Revenue (US$ Mn) Estimates and Forecasts, by Application, 2019 to 2032
6.1.1.Floors
6.1.2.Driveways & Sidewalks
6.1.3.Walls
6.1.4.Patios
6.1.5.Pool Decks
6.1.6.Others
7. Global Decorative Concrete Market Estimates & Forecast Trend Analysis, by End Use Sector
7.1. Global Decorative Concrete Market Revenue (US$ Mn) Estimates and Forecasts, by End Use Sector, 2019 to 2032
7.1.1.Residential
7.1.2.Non-residential
8. Global Decorative Concrete Market Estimates & Forecast Trend Analysis, by Region
8.1. Global Decorative Concrete Market Revenue (US$ Mn) Estimates and Forecasts, by Region, 2019 to 2032
8.1.1.North America
8.1.2.Europe
8.1.3.Asia Pacific
8.1.4.Middle East & Africa
8.1.5.South America
9. North America Decorative Concrete Market: Estimates & Forecast Trend Analysis
9.1. North America Decorative Concrete Market Assessments & Key Findings
9.1.1.Decorative Concrete Market Introduction
9.1.2.Decorative Concrete Market Size Estimates and Forecast (US$ Million) (2019 – 2031)
9.1.2.1. By Type
9.1.2.2. By Application
9.1.2.3. By End Use Sector
9.1.2.4. By Country
9.1.2.4.1. The U.S.
9.1.2.4.2. Canada
9.1.2.4.3. Mexico
10. Europe Decorative Concrete Market: Estimates & Forecast Trend Analysis
10.1. Europe Decorative Concrete Market Assessments & Key Findings
10.1.1. Decorative Concrete Market Introduction
10.1.2. Decorative Concrete Market Size Estimates and Forecast (US$ Million) (2019 – 2031)
10.1.2.1. By Type
10.1.2.2. By Application
10.1.2.3. By End Use Sector
10.1.2.4. By Country
10.1.2.4.1. Germany
10.1.2.4.2. U.K.
10.1.2.4.3. France
10.1.2.4.4. Italy
10.1.2.4.5. Spain
10.1.2.4.6. Russia
10.1.2.4.7. Rest of Europe
11. Asia Pacific Decorative Concrete Market: Estimates & Forecast Trend Analysis
11.1. Asia Pacific Market Assessments & Key Findings
11.1.1. Decorative Concrete Market Introduction
11.1.2. Decorative Concrete Market Size Estimates and Forecast (US$ Million) (2019 – 2031)
11.1.2.1. By Type
11.1.2.2. By Application
11.1.2.3. By End Use Sector
11.1.2.4. By Country
11.1.2.4.1. China
11.1.2.4.2. Japan
11.1.2.4.3. India
11.1.2.4.4. Australia
11.1.2.4.5. South Korea
11.1.2.4.6. ASEAN
11.1.2.4.7. Rest of Asia Pacific
12. Middle East & Africa Decorative Concrete Market: Estimates & Forecast Trend Analysis
12.1. Middle East & Africa Market Assessments & Key Findings
12.1.1. Decorative Concrete Market Introduction
12.1.2. Decorative Concrete Market Size Estimates and Forecast (US$ Million) (2019 – 2031)
12.1.2.1. By Type
12.1.2.2. By Application
12.1.2.3. By End Use Sector
12.1.2.4. By Country
12.1.2.4.1. U.A.E.
12.1.2.4.2. Saudi Arabia
12.1.2.4.3. Egypt
12.1.2.4.4. South Africa
12.1.2.4.5. Rest of Middle East & Africa
13. South America Decorative Concrete Market: Estimates & Forecast Trend Analysis
13.1. South America Market Assessments & Key Findings
13.1.1. Decorative Concrete Market Introduction
13.1.2. Decorative Concrete Market Size Estimates and Forecast (US$ Million) (2019 – 2031)
13.1.2.1. By Type
13.1.2.2. By Application
13.1.2.3. By End Use Sector
13.1.2.4. By Country
13.1.2.4.1. Brazil
13.1.2.4.2. Argentina
13.1.2.4.3. Colombia
13.1.2.4.4. Rest of South America
14. Competition Landscape
14.1. Decorative Concrete Market Competition Index, By Leading Players
14.2. Decorative Concrete Market Competition Matrix & Benchmarking, by Leading Players / Innovators / Emerging Players / New Entrants
14.3. Decorative Concrete Market Competition White Space Analysis, By Application / End-user
14.4. Decorative Concrete Market Competition Heat Map Analysis, By Products / Services / Solutions
14.5. Decorative Concrete Market Competition Regional Intensity Map Analysis, By Geographies Served
14.6. Decorative Concrete Market Concentration & Company Market Shares (%) Analysis, 2022
15. Company Profiles
15.1. BASF SE
15.1.1. Company Overview & Key Stats
15.1.2. Financial Performance & KPIs
15.1.3. Product / Service / Solutions Portfolio & Applications / End-uses
15.1.4. Business Strategy & Recent Developments
* Similar details would be provided for all the players mentioned below
15.2. Bomanite India
15.3. Boral Limited
15.4. CEMEX S.A.B. de CV
15.5. Covestro AG
15.6. Dex-O-Tex
15.7. Elite Crete Systems
15.8. HeidelbergCement AG
15.9. LafargeHolcim
15.10. MAPEI Corporation
15.11. Neocrete Technologies Pvt Ltd
15.12. Palermo Concrete Inc.
15.13. Parchem Construction Supplies (Avista)
15.14. Sika AG
15.15. Tarmac
15.16. The Euclid Chemical Company
15.17. Ultratech Concrete
15.18. Others**
16. Research Methodology
16.1. External Sources / Databases
16.2. Internal Proprietary Database
16.3. Primary Research
16.4. Secondary Research
16.5. Assumptions
16.6. Limitations
16.7. Report FAQs
17. Research Findings & Conclusion
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