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Global Ad Fraud Detection Tools Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035

  • PUBLISHED ON
  • 10/11/2022
  • NO OF PAGES
  • 240
  • CATEGORY
  • Information Technology

Market Overview:

The global Ad Fraud Detection Tools Market size was valued at USD 262.11 billion in 2022, and is projected to reach USD 780.57 billion by 2032 at a CAGR of 18.5% from 2022 to 2032. Ad fraud is a growing problem in the digital advertising industry, where malicious actors use a variety of techniques to artificially inflate ad impressions, clicks, and other engagement metrics, leading to wasted ad spend and reduced ROI for advertisers. Ad fraud detection tools are software solutions that help advertisers and publishers detect and prevent ad fraud, by analyzing data and using machine learning algorithms to identify suspicious activity and patterns. One of the main advantages of ad fraud detection tools is that they help advertisers and publishers save money by preventing fraud and reducing wasted ad spend. They can also improve the accuracy of performance metrics and help companies make data-driven decisions based on reliable data. Ad fraud detection tools can also help protect a brand's reputation by ensuring that ads are only shown on reputable and trustworthy websites and platforms. Ad fraud detection tools are becoming increasingly popular in the digital advertising industry, with adoption rates expected to continue to rise in the coming years. The adoption of ad fraud detection tools is being driven by a number of factors, including the growing awareness of ad fraud and its impact on the industry, the increasing use of programmatic advertising, and the need for more sophisticated and effective fraud detection techniques. Many companies now offer ad fraud detection tools as part of their suite of digital advertising solutions. These tools may include features such as real-time monitoring, machine learning algorithms, data analysis and visualization, and custom reporting.

Overall, ad fraud detection tools are an essential tool for advertisers and publishers looking to protect their ad spend and improve the accuracy of their performance metrics. As the digital advertising industry continues to grow and evolve, the need for sophisticated and effective ad fraud detection tools will only continue to increase.

Growth in digital advertising is propelling the demand for ad fraud detection tools.

Mobile fraud detection tools utilize a set of algorithms and technologies that help mobile marketers identify fraud. The mobile fraud protection uses a variety of rules and signals to block real time fraudulent activities, many of theme that require deeper analysis to detect the threat. Growth in internet advertising is encouraging companies to use fraud detection solutions use a combination of big data, real-time machine learning and AI, allowing marketers to identify sophisticated mobile fraud. Industry experts suggest that mobile users increasingly rely on their devices for new apps and websites which has led to a surge in digital advertisements. This has resulted in fraudsters investing more time and money in attacking the mobile channel as consumers worldwide. Such factors are driving the growth of the ad fraud detection tools market across the globe.

Segmentation:

By Type

·         Website

·         Mobile

By End User

·         E Commerce

·         Travel

·         Finance

·         Gaming

·         Others

 

Geography:

North America currently dominates the Ad Fraud Detection Tools market, both in terms of market share and revenue. This is due to a high level of adoption of digital advertising in North America, as well as a greater awareness of ad fraud and the need for fraud detection tools. Additionally, the presence of several major players in the Ad Fraud Detection Tools market, such as Oracle Corporation, DoubleVerify, and Adobe Inc., is also a contributing factor to the dominance of North America in the market. However, the Asia-Pacific region is expected to witness the highest growth rate in the Ad Fraud Detection Tools market due to the increasing adoption of digital advertising and growing awareness about the importance of ad fraud detection in the region.

Impact of COVID-19 on the global Ad Fraud Detection Tools Market:

The COVID-19 pandemic has had a significant impact on the global Ad Fraud Detection Tools market. Here are a few key ways in which the pandemic has affected the market:

·         Increased demand for digital advertising: With people spending more time at home and online during the pandemic, there has been an increase in the demand for digital advertising. This has led to a rise in ad fraud, as fraudsters seek to take advantage of the increased ad spend. As a result, the demand for ad fraud detection tools has also increased.

·         Budget cuts: Many businesses have had to cut their budgets due to the economic impact of the pandemic. This has led to a reduction in ad spend and a corresponding decrease in the demand for ad fraud detection tools.

·         Remote work: With many businesses moving to remote work during the pandemic, there has been an increased need for cloud-based ad fraud detection tools that can be accessed from anywhere. This has led to a shift towards cloud-based solutions in the ad fraud detection tools market.

·         Consolidation: The pandemic has led to consolidation in the ad fraud detection tools market, with smaller companies being acquired by larger ones. This has resulted in a reduction in the number of players in the market.

 

Overall, while the pandemic has had both positive and negative impacts on the ad fraud detection tools market, the increase in digital advertising and the corresponding rise in ad fraud has created opportunities for companies that provide effective solutions to combat fraud.

Impact of the Russia-Ukraine War on the global Ad Fraud Detection Tools Market:

The ongoing conflict between Russia and Ukraine has had a relatively minor impact on the global Ad Fraud Detection Tools market. However, there are a few ways in which the conflict may indirectly affect the market: Economic impact: The conflict has led to economic sanctions and instability in the region, which could impact the global economy. A weakened economy could lead to reduced advertising spend, which would in turn impact the Ad Fraud Detection Tools market. Increased fraud: Any instability in the region could create opportunities for fraudsters to take advantage of the situation. This could lead to an increase in ad fraud, which would create a greater demand for Ad Fraud Detection Tools. Localization: The conflict could result in companies shifting their focus to more localized markets. This could impact the global Ad Fraud Detection Tools market, as companies may focus on developing solutions for specific regional markets. Overall, the impact of the Russia-Ukraine conflict on the Ad Fraud Detection Tools market is likely to be limited, with any effects being largely indirect. However, the potential for increased ad fraud and a shift towards localized markets could create new opportunities for companies operating in the Ad Fraud Detection Tools market.

Company Profiles:

·         DoubleVerify

·         Oracle Corporation

·         White Ops

·         Google LLC

·         Integral Ad Science

·         Fraudlogix

·         Forensiq (Impact)

·         MOAT (Oracle)

·         ClickCease

·         Pixalate

·         Anura

·         FraudScore

·         Protected Media

·         TrafficGuard

·         Appsflyer

Global Ad Fraud Detection Tools Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Ad Fraud Detection Tools market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.

Global Ad Fraud Detection Tools Market: Market Size Estimation
Both the top-down and bottom-up approaches were used to estimate and validate the size of the market and to estimate the size of various other dependent sub-markets of various marketspaces. The key players in the markets are identified through secondary research, and their market contributions in different applications across regions and globally were determined through primary and secondary research. This entire process included the study of the annual and financial reports of the top market players and extensive interviews for key insights with industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares, splits, and breakdowns were determined using secondary sources and verified through primary sources. All the possible parameters that affect the market covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to arrive at the final quantitative and qualitative data. This data has been consolidated, and detailed inputs and analysis from Analytics Market Research added before being presented in this report.

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Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035


1 Ad Fraud Detection Tools Market Definition and Overview
1.1 Objectives of the Study
1.2 Overview of Ad Fraud Detection Tools
1.3 Ad Fraud Detection Tools Market Scope and Market Size Estimation
1.4 Market Segmentation
1.4.1 Types of Ad Fraud Detection Tools
1.4.2 Applications of Ad Fraud Detection Tools
1.5 Market Exchange Rate

2 Research Method and Logic
2.1 Methodology
2.2 Research Data Source

3 Market Competition Analysis
3.1 TrafficGuard Market Performance Analysis
3.1.1 TrafficGuard Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 TrafficGuard Sales, Value, Price, Gross Margin 2016-2021
3.2 Singular Market Performance Analysis
3.2.1 Singular Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 Singular Sales, Value, Price, Gross Margin 2016-2021
3.3 Branch Metrics Market Performance Analysis
3.3.1 Branch Metrics Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 Branch Metrics Sales, Value, Price, Gross Margin 2016-2021
3.4 Performcb Market Performance Analysis
3.4.1 Performcb Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 Performcb Sales, Value, Price, Gross Margin 2016-2021
3.5 FraudScore Market Performance Analysis
3.5.1 FraudScore Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 FraudScore Sales, Value, Price, Gross Margin 2016-2021
3.6 Interceptd Market Performance Analysis
3.6.1 Interceptd Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 Interceptd Sales, Value, Price, Gross Margin 2016-2021
3.7 AppsFlyer Market Performance Analysis
3.7.1 AppsFlyer Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 AppsFlyer Sales, Value, Price, Gross Margin 2016-2021
3.8 Kochava Market Performance Analysis
3.8.1 Kochava Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 Kochava Sales, Value, Price, Gross Margin 2016-2021
3.9 mFilterIt Market Performance Analysis
3.9.1 mFilterIt Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 mFilterIt Sales, Value, Price, Gross Margin 2016-2021
3.10 Machine Advertising Market Performance Analysis
3.10.1 Machine Advertising Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 Machine Advertising Sales, Value, Price, Gross Margin 2016-2021
3.11 Scalarr Market Performance Analysis
3.11.1 Scalarr Basic Information
3.11.2 Product and Service Analysis
3.11.3 Strategies for Company to Deal with the Impact of COVID-19
3.11.4 Scalarr Sales, Value, Price, Gross Margin 2016-2021
3.12 Adjust Market Performance Analysis
3.12.1 Adjust Basic Information
3.12.2 Product and Service Analysis
3.12.3 Strategies for Company to Deal with the Impact of COVID-19
3.12.4 Adjust Sales, Value, Price, Gross Margin 2016-2021

4 Market Segment by Type, Historical Data and Market Forecasts
4.1 Global Ad Fraud Detection Tools Production and Value by Type
4.1.1 Global Ad Fraud Detection Tools Production by Type 2016-2021
4.1.2 Global Ad Fraud Detection Tools Market Value by Type 2016-2021
4.2 Global Ad Fraud Detection Tools Market Production, Value and Growth Rate by Type 2016-2021
4.2.1 Click injection and CTIT Anomaly Detection Market Production, Value and Growth Rate
4.2.2 SDK (Software Development Kit) Spoofing Detection Market Production, Value and Growth Rate
4.2.3 Device Farms Detection Market Production, Value and Growth Rate
4.2.4 Incent Abuse Detection Market Production, Value and Growth Rate
4.2.5 Others Market Production, Value and Growth Rate
4.3 Global Ad Fraud Detection Tools Production and Value Forecast by Type
4.3.1 Global Ad Fraud Detection Tools Production Forecast by Type 2022-2030
4.3.2 Global Ad Fraud Detection Tools Market Value Forecast by Type 2022-2030
4.4 Global Ad Fraud Detection Tools Market Production, Value and Growth Rate by Type Forecast 2022-2030
4.4.1 Click injection and CTIT Anomaly Detection Market Production, Value and Growth Rate Forecast
4.4.2 SDK (Software Development Kit) Spoofing Detection Market Production, Value and Growth Rate Forecast
4.4.3 Device Farms Detection Market Production, Value and Growth Rate Forecast
4.4.4 Incent Abuse Detection Market Production, Value and Growth Rate Forecast
4.4.5 Others Market Production, Value and Growth Rate Forecast

5 Market Segment by Application, Historical Data and Market Forecasts
5.1 Global Ad Fraud Detection Tools Consumption and Value by Application
5.1.1 Global Ad Fraud Detection Tools Consumption by Application 2016-2021
5.1.2 Global Ad Fraud Detection Tools Market Value by Application 2016-2021
5.2 Global Ad Fraud Detection Tools Market Consumption, Value and Growth Rate by Application 2016-2021
5.2.1 Mobile Phone Market Consumption, Value and Growth Rate
5.2.2 Website User Market Consumption, Value and Growth Rate
5.3 Global Ad Fraud Detection Tools Consumption and Value Forecast by Application
5.3.1 Global Ad Fraud Detection Tools Consumption Forecast by Application 2022-2030
5.3.2 Global Ad Fraud Detection Tools Market Value Forecast by Application 2022-2030
5.4 Global Ad Fraud Detection Tools Market Consumption, Value and Growth Rate by Application Forecast 2022-2030
5.4.1 Mobile Phone Market Consumption, Value and Growth Rate Forecast
5.4.2 Website User Market Consumption, Value and Growth Rate Forecast

6 Global Ad Fraud Detection Tools by Region, Historical Data and Market Forecasts
6.1 Global Ad Fraud Detection Tools Sales by Region 2016-2021
6.2 Global Ad Fraud Detection Tools Market Value by Region 2016-2021
6.3 Global Ad Fraud Detection Tools Market Sales, Value and Growth Rate by Region 2016-2021
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 South America
6.3.5 Middle East and Africa
6.4 Global Ad Fraud Detection Tools Sales Forecast by Region 2022-2030
6.5 Global Ad Fraud Detection Tools Market Value Forecast by Region 2022-2030
6.6 Global Ad Fraud Detection Tools Market Sales, Value and Growth Rate Forecast by Region 2022-2030
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
6.6.4 South America
6.6.5 Middle East and Africa

7 United State Market Size Analysis 2016-2030
7.1 United State Ad Fraud Detection Tools Value and Market Growth 2016-2021
7.2 United State Ad Fraud Detection Tools Sales and Market Growth 2016-2021
7.3 United State Ad Fraud Detection Tools Market Value Forecast 2022-2030

8 Canada Market Size Analysis 2016-2030
8.1 Canada Ad Fraud Detection Tools Value and Market Growth 2016-2021
8.2 Canada Ad Fraud Detection Tools Sales and Market Growth 2016-2021
8.3 Canada Ad Fraud Detection Tools Market Value Forecast 2022-2030

9 Germany Market Size Analysis 2016-2030
9.1 Germany Ad Fraud Detection Tools Value and Market Growth 2016-2021
9.2 Germany Ad Fraud Detection Tools Sales and Market Growth 2016-2021
9.3 Germany Ad Fraud Detection Tools Market Value Forecast 2022-2030

10 UK Market Size Analysis 2016-2030
10.1 UK Ad Fraud Detection Tools Value and Market Growth 2016-2021
10.2 UK Ad Fraud Detection Tools Sales and Market Growth 2016-2021
10.3 UK Ad Fraud Detection Tools Market Value Forecast 2022-2030

11 France Market Size Analysis 2016-2030
11.1 France Ad Fraud Detection Tools Value and Market Growth 2016-2021
11.2 France Ad Fraud Detection Tools Sales and Market Growth 2016-2021
11.3 France Ad Fraud Detection Tools Market Value Forecast 2022-2030

12 Italy Market Size Analysis 2016-2030
12.1 Italy Ad Fraud Detection Tools Value and Market Growth 2016-2021
12.2 Italy Ad Fraud Detection Tools Sales and Market Growth 2016-2021
12.3 Italy Ad Fraud Detection Tools Market Value Forecast 2022-2030

13 Spain Market Size Analysis 2016-2030
13.1 Spain Ad Fraud Detection Tools Value and Market Growth 2016-2021
13.2 Spain Ad Fraud Detection Tools Sales and Market Growth 2016-2021
13.3 Spain Ad Fraud Detection Tools Market Value Forecast 2022-2030

14 Russia Market Size Analysis 2016-2030
14.1 Russia Ad Fraud Detection Tools Value and Market Growth 2016-2021
14.2 Russia Ad Fraud Detection Tools Sales and Market Growth 2016-2021
14.3 Russia Ad Fraud Detection Tools Market Value Forecast 2022-2030

15 China Market Size Analysis 2016-2030
15.1 China Ad Fraud Detection Tools Value and Market Growth 2016-2021
15.2 China Ad Fraud Detection Tools Sales and Market Growth 2016-2021
15.3 China Ad Fraud Detection Tools Market Value Forecast 2022-2030

16 Japan Market Size Analysis 2016-2030
16.1 Japan Ad Fraud Detection Tools Value and Market Growth 2016-2021
16.2 Japan Ad Fraud Detection Tools Sales and Market Growth 2016-2021
16.3 Japan Ad Fraud Detection Tools Market Value Forecast 2022-2030

17 South Korea Market Size Analysis 2016-2030
17.1 South Korea Ad Fraud Detection Tools Value and Market Growth 2016-2021
17.2 South Korea Ad Fraud Detection Tools Sales and Market Growth 2016-2021
17.3 South Korea Ad Fraud Detection Tools Market Value Forecast 2022-2030

18 Australia Market Size Analysis 2016-2030
18.1 Australia Ad Fraud Detection Tools Value and Market Growth 2016-2021
18.2 Australia Ad Fraud Detection Tools Sales and Market Growth 2016-2021
18.3 Australia Ad Fraud Detection Tools Market Value Forecast 2022-2030

19 Thailand Market Size Analysis 2016-2030
19.1 Thailand Ad Fraud Detection Tools Value and Market Growth 2016-2021
19.2 Thailand Ad Fraud Detection Tools Sales and Market Growth 2016-2021
19.3 Thailand Ad Fraud Detection Tools Market Value Forecast 2022-2030

20 Brazil Market Size Analysis 2016-2030
20.1 Brazil Ad Fraud Detection Tools Value and Market Growth 2016-2021
20.2 Brazil Ad Fraud Detection Tools Sales and Market Growth 2016-2021
20.3 Brazil Ad Fraud Detection Tools Market Value Forecast 2022-2030

21 Argentina Market Size Analysis 2016-2030
21.1 Argentina Ad Fraud Detection Tools Value and Market Growth 2016-2021
21.2 Argentina Ad Fraud Detection Tools Sales and Market Growth 2016-2021
21.3 Argentina Ad Fraud Detection Tools Market Value Forecast 2022-2030

22 Chile Market Size Analysis 2016-2030
22.1 Chile Ad Fraud Detection Tools Value and Market Growth 2016-2021
22.2 Chile Ad Fraud Detection Tools Sales and Market Growth 2016-2021
22.3 Chile Ad Fraud Detection Tools Market Value Forecast 2022-2030

23 South Africa Market Size Analysis 2016-2030
23.1 South Africa Ad Fraud Detection Tools Value and Market Growth 2016-2021
23.2 South Africa Ad Fraud Detection Tools Sales and Market Growth 2016-2021
23.3 South Africa Ad Fraud Detection Tools Market Value Forecast 2022-2030

24 Egypt Market Size Analysis 2016-2030
24.1 Egypt Ad Fraud Detection Tools Value and Market Growth 2016-2021
24.2 Egypt Ad Fraud Detection Tools Sales and Market Growth 2016-2021
24.3 Egypt Ad Fraud Detection Tools Market Value Forecast 2022-2030

25 UAE Market Size Analysis 2016-2030
25.1 UAE Ad Fraud Detection Tools Value and Market Growth 2016-2021
25.2 UAE Ad Fraud Detection Tools Sales and Market Growth 2016-2021
25.3 UAE Ad Fraud Detection Tools Market Value Forecast 2022-2030

26 Saudi Arabia Market Size Analysis 2016-2030
26.1 Saudi Arabia Ad Fraud Detection Tools Value and Market Growth 2016-2021
26.2 Saudi Arabia Ad Fraud Detection Tools Sales and Market Growth 2016-2021
26.3 Saudi Arabia Ad Fraud Detection Tools Market Value Forecast 2022-2030

27 Market Dynamic Analysis and Development Suggestions
27.1 Market Drivers
27.2 Market Development Constraints
27.3 PEST Analysis
27.3.1 Political Factors
27.3.2 Economic Factors
27.3.3 Social Factors
27.3.4 Technological Factors
27.4 Industry Trends Under COVID-19
27.4.1 Risk Assessment on COVID-19
27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
27.5 Market Entry Strategy Analysis
27.5.1 Market Definition
27.5.2 Client
27.5.3 Distribution Model
27.5.4 Product Messaging and Positioning
27.5.5 Price
27.6 Advice on Entering the Market

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Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

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Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.


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