In 2021, the market for Sports Mouthguard worldwide was worth $5.5 billion US dollars. AMR Group projects that the market will reach US$ 9 billion by 2031, growing at a CAGR of 6.1 percent between 2022 and 2031.
Industry Overview
A sports mouthguard, also known as a mouth protector or gumshield, is a protective device worn over the teeth during athletic and recreational activities to prevent dental injuries. Sports mouthguards are typically made of a pliable material, such as rubber or plastic, and fit over the upper teeth. They serve to cushion blows to the face and mouth, reducing the risk of broken teeth, cut lips, and other dental injuries. In addition to dental protection, sports mouthguards have also been shown to reduce the risk of concussion by absorbing and dissipating the force of a blow to the head. Sports mouthguards are commonly used in contact sports such as football, hockey, and boxing, but they can also be used in non-contact sports such as gymnastics, skateboarding, and mountain biking. They come in a variety of sizes, shapes, and colors to fit different mouth sizes and personal preferences. It is important to choose a properly fitting sports mouthguard to ensure maximum protection and comfort during athletic activities. Sports mouthguards can be custom-made by a dentist, or they can be purchased over-the-counter at sporting goods stores or online.
Market Dynamics
The sports mouthguard market is primarily driven by the growing awareness about the importance of dental protection during sports activities. Dental injuries are common in sports, and they can be costly to treat and cause long-term damage. Sports mouthguards offer a cost-effective and easy-to-use solution to prevent dental injuries, which has led to an increase in demand for these products. The rise in popularity of various sports, including contact sports and extreme sports, has also contributed to the growth of the sports mouthguard market.
Moreover, the growing participation of women in sports and fitness activities has created new opportunities for the market players. In addition, the increasing availability of custom-fit mouthguards has further boosted the market growth. Custom-fit mouthguards offer better protection and comfort compared to standard or boil-and-bite mouthguards, and consumers are willing to pay a premium price for the added benefits. However, the sports mouthguard market also faces some challenges. The lack of awareness about the importance of dental protection in sports among the general population, particularly in developing countries, is a major hindrance to market growth. Moreover, the high cost of custom-fit mouthguards and the availability of low-cost alternatives may also impact the growth of the market. Overall, the sports mouthguard market is expected to continue to grow in the coming years, driven by increasing awareness about dental protection in sports and the availability of innovative and customized products.
COVID Impact
The COVID-19 pandemic has had a mixed impact on the sports mouthguard market. On the one hand, the suspension of many sports events and activities due to lockdowns and social distancing measures has reduced the demand for sports mouthguards. The closure of gyms, sports clubs, and schools has also impacted the market negatively. On the other hand, the pandemic has led to an increase in the awareness of dental health and the importance of dental protection during sports activities. This has resulted in a growing demand for sports mouthguards, particularly among people who have taken up new sports and fitness activities at home. The increased awareness of the need for dental protection has also led to an increase in the demand for custom-fit mouthguards, which offer better protection and comfort. Another impact of the pandemic on the sports mouthguard market has been the disruption of the supply chain. The closure of manufacturing facilities, transportation disruptions, and import/export restrictions have led to delays in the production and delivery of sports mouthguards. This has resulted in a shortage of some types of mouthguards and increased prices for others. Overall, the COVID-19 pandemic has had a mixed impact on the sports mouthguard market, with both positive and negative effects. However, as sports events and activities resume and the awareness of the importance of dental protection in sports continues to grow, the market is expected to recover and grow in the coming years.
Regional Trend
The sports mouthguard market is a global market, with demand for these products in various regions around the world. Here is a regional analysis of the sports mouthguard market:
North America: The North American market for sports mouthguards is the largest in the world, driven by the popularity of contact sports such as football, hockey, and lacrosse. The high level of awareness of the importance of dental protection in sports and the availability of custom-fit mouthguards have also contributed to the growth of the market.
Europe: The European market for sports mouthguards is also significant, with a growing demand for custom-fit mouthguards among professional and amateur athletes. The increasing participation of women in sports and fitness activities has created new opportunities for the market players.
Asia Pacific: The Asia Pacific market for sports mouthguards is expected to grow rapidly in the coming years, driven by the increasing popularity of sports and fitness activities and the rising awareness of the importance of dental protection. The growing middle class and the increasing number of dental clinics and sports facilities in the region are also contributing to the growth of the market.
Latin America: The Latin American market for sports mouthguards is relatively small, but it is expected to grow in the coming years due to the increasing participation of young people in sports and the growing awareness of dental protection.
Middle East and Africa: The Middle East and Africa market for sports mouthguards is also relatively small, but it is expected to grow in the coming years as the popularity of sports and fitness activities increases in the region. Overall, the sports mouthguard market is growing in all regions, but the growth rates and demand levels vary depending on regional factors such as sports culture, awareness of dental protection, and availability of custom-fit mouthguards.
Competitive Landscape
The sports mouthguard market is highly competitive, with a number of players operating in the space. The market is segmented into custom-fit, semi-custom, and stock mouthguards.
Some of the key players in the market include:
Shock Doctor: Shock Doctor is a leading player in the sports mouthguard market. They offer a wide range of mouthguards, including custom-fit, semi-custom, and stock mouthguards.
Bauerfeind: Bauerfeind is a German company that produces a range of sports equipment, including mouthguards. They offer a variety of custom-fit and semi-custom mouthguards.
Under Armour: Under Armour is a well-known brand in the sports industry, and they also offer a range of mouthguards. They provide both custom-fit and stock mouthguards.
Decathlon: Decathlon is a French sporting goods retailer that produces a range of sports equipment, including mouthguards. They offer both stock and boil-and-bite mouthguards.
Venum: Venum is a Brazilian brand that specializes in combat sports equipment, including mouthguards. They offer a range of custom-fit and boil-and-bite mouthguards.
Other notable players in the market include Nike, Adidas, Opro, and Sisu. Overall, the sports mouthguard market is highly competitive, with a number of well-established players operating in the space. The market is driven by the growing awareness of the importance of mouth protection in sports, as well as the increasing popularity of sports such as boxing, MMA, and rugby, which require mouthguards.
Market Segmentation
Sure, here's an overview of the market segmentation for the sports mouthguard market:
Custom-fit Mouthguards: Custom-fit mouthguards are made to fit an individual's specific mouth shape and size. They are typically more expensive than stock or boil-and-bite mouthguards but provide the best fit and protection. Custom-fit mouthguards are usually made by dentists or orthodontists, but some companies also offer them directly to consumers through online ordering and at-home impression kits.
Semi-custom Mouthguards: Semi-custom mouthguards are made from pre-formed molds that can be adjusted to fit an individual's mouth. They offer a better fit than stock mouthguards but are less expensive than custom-fit mouthguards. Semi-custom mouthguards can be purchased online or in stores and are usually available in a range of sizes to fit different mouth shapes.
Stock Mouthguards: Stock mouthguards are pre-formed and come in standard sizes that cannot be adjusted to fit an individual's mouth. They are the least expensive option and can be purchased in stores or online. However, they offer the least amount of protection and are generally not recommended for high-impact sports.
Boil-and-Bite Mouthguards: Boil-and-bite mouthguards are similar to stock mouthguards but can be customized to fit an individual's mouth by boiling the mouthguard in water and then biting down on it to mold it to the teeth. They offer a better fit than stock mouthguards but not as good as custom-fit or semi-custom mouthguards. Boil-and-bite mouthguards are available online or in stores and are generally less expensive than custom-fit or semi-custom mouthguards. These four types of mouthguards are the main categories in the sports mouthguard market. The market is further segmented by sport type, user age group, and distribution channel. For example, some mouthguards are specifically designed for certain sports such as football or boxing, while others are designed for children or adults. Additionally, mouthguards can be purchased through various channels, including sporting goods stores, online retailers, and dental offices.