The specialty coffee market share was valued at USD 30.45 Billion in 2021 and is projected to reach USD 74.32 Billion by 2028. It is expected to grow at a CAGR of 14.5% from 2021 to 2028.
Specialty coffee refers to the highest quality coffee available, usually involving the entire supply chain and using single origin or single estate coffee. On the 100-point Coffee Review scale, specialty coffee is described as coffee that receives 80 or more points. Specialty coffee grown in ideal conditions of perfect weather and fertile soil, carefully processed and roasted to perfection. For example, Tata Coffee Limited, a subsidiary of Tata Consumer Products Limited, launched an e-commerce site www.coffeesonnets.com. The website is launched with three exclusive single-origin specialty coffee varieties entitled "The Sonnets - Voice of our Estates". The coffees are all from the same winery and not blended. Also, the coffee is produced in specific regions and processed in a special way, combining uniqueness and limited edition coffee.
Market Dynamics
Rise in American specialty coffee selection and growing popularity of specialty coffee among customers are expected to boost the demand for specialty coffee market during the forecast period. In addition, rapid urbanization, rising disposable income, and rising number of specialty coffee shops across the globe also contribute to drive the market growth over the forecast period. Moreover, growing popularity of subscription coffee and expanding consumer purchasing power is an opportunity for market growth. Coffee subscription allows the customers to sample different types of coffee beans, roasts, and origin. Additionally, in line with recent headlines about socially conscious customers seeking authentic experiences, shoppers are more likely to pay for coffee if they have a decent story about its social and environmental entitlements. Additionally, coffee makers and other related companies interested in entering this market are looking to labels based on high-quality beverages with strong roots in environmental considerations.
The leading market players focus on new product development and innovation to improve specialty coffee production and gain competitive market shares on a global scale. Additionally, some regional and national players are investing heavily in expanding their product portfolios and increasing sales. In addition, manufacturers have set up coffee centers on their farm grounds to share knowledge and innovative media with farmers and improve staff skills in farm, post-harvest and promotion. Adopting the above strategies will increase sales for the major market players and create a certain amount of competition in the specialty coffee market. For instance, in 2020, coffee roasters offered subscription coffee services and direct sales with the help of coffee software and easy integration with ecommerce platforms. Ready-to-drink coffee is seen as a healthier alternative to soda, and the rise of iced coffee as a popular beverage has helped maintain its premium position in this market.
However, fluctuations in coffee bean prices and supply shortages due to bad weather are factors that hinder the growth of the market. In addition, despite rising raw material costs, suppliers are operating at low profit margins due to increased market competition among suppliers. This reason, combined with the need to remain competitive in the market, drives manufacturers to try cost-effective alternatives such as low-quality coffee beans and instant coffee powder.
Impact of Covid-19
Prudent measures taken by governments of various countries during the Covid-19 pandemic resulted in the temporary suspension of organizations and curtailment of specialty coffee production, and the closure of specialty coffee shops as well which slowed market growth to some extent. However, Increased numbers of people staying at home and working from home increase workload and anxiety which can be reduced by stimulating health drinks like coffee.
Application Insights
In 2022, the commercial application segment dominated the market with the largest market share of 60.17%. High innovation and accelerated technical improvement are the driving factors for the commercial application segment. In addition, strong growth in the commercial sector also favours coffee makers, especially in developing countries. The rise of the hospitality business as a major end-user, with more offices in addition to kitchenettes, could also boost sales of advanced coffee machines in the coming years. Additionally, players are focusing on incorporating various technological features into coffee machines, which also helps drive the market growth.
Regional Insights
By region, the global speciality coffee market is segmented into North America, Europe, Asia-Pacific, Central and South America, and the Middle East and Africa. The Europe region was the largest market for the global specialty coffee market, with a market share of 48.21% in 2022. Europe dominates the specialty coffee market as the number of coffee shops in the region is growing rapidly. Additionally, rising demand for licensed coffee products and an increasing number of local small brands and baristas, coffee bars and chains, and small roasters are also contributing to the growth of the market in the region. Moreover, the North America region is expected to register the fastest CAGR of 20.06% during the forecast period. Due to an increase in coffee house culture and freshly ground organic coffee pods. Additionally, increasing retail e-commerce sales and rising demand for specialty coffee are likely to support market growth during the forecast period.
Key Companies Insights
Key players are focusing on technology collaborations, partnerships, mergers and acquisitions strategies to gain competitive advantage and expand product portfolios and business footprints. Manufacturers introduce product innovations in terms of products, ingredients, flavours, prices, and packaging, resulting in a high level of competition in the market. For example, Caffe Nero Group Ltd Company offers comprehensive range of products such as vanilla syrup, skim milk, muffins, coffee, snacks, cakes and sandwiches with strong network of coffee shops chains. Furthermore, the specialty coffee market is a highly fragmented market with many small to medium market players.
Some of the key players operating in the global speciality coffee market include:
· Dunkin’ Brands Group
· Starbucks
· Coffee Beane Peet’s Coffee
· Whitbread
· Barista
· Restaurant Brands International
· Tea and Global Baristas US
· McDonald’s
· Caribou Coffee
· Caffe Nero
· Keurig Green Mountain
· Coffee Day Enterprises
· Eight O’Clock Coffee
· Blue Bottle
· M. Smucker
· Jammin Java Group
· Don Fransisco’s Coffee
· Costa
· Bulletproof
· Strauss
· Stumptown
· Gevelia
· Others
· Other Players
Segments
By Grades
· 90-100
· 85-89.99
· 80-84.99
By Application
· Commercial
· Household
By Geography
· North America
o U.S.
o Canada
o Mexico
· Europe
o U.K.
o Germany
o France
o Italy
o Spain
o Russia
· Asia-Pacific
o Japan
o China
o India
o Australia
o South Korea
o ASEAN
· Latin America
o Brazil
o Argentina
o Colombia
· MEA
o South Africa
o Saudi Arabia
o UAE
o Egypt
Key Points:1. Global Speciality Coffee Market Introduction and Market Overview
1.1. Objectives of the Study
1.2. Global Speciality Coffee Market Scope and Market Estimation
1.2.1.Global Speciality Coffee Overall Market Size, Revenue & Volume (US$ Mn & Million Units), Market CAGR (%), Market forecast (2023 - 2032)
1.2.2.Global Speciality Coffee Market Revenue Share (%) and Growth Rate (Y-o-Y) from 2019 - 2032
1.3. Market Segmentation
1.3.1.Grade of Global Speciality Coffee Market
1.3.2.Application of Global Speciality Coffee Market
1.3.3.Region of Global Speciality Coffee Market
2. Executive Summary
3. Market Factor Analysis
3.1. Global Speciality Coffee Market Industry Trends under COVID-19 Outbreak
3.1.1.Global COVID-19 Status Overview
3.1.2.Influence of COVID-19 Outbreak on Global Speciality Coffee Market Industry Development
3.2. Market Dynamics, By Region
3.2.1.Drivers
3.2.2.Limitations
3.2.3.Opportunities
3.2.4.Impact Analysis of Drivers and Restraints
3.3. Ecosystem / Value Chain Analysis
3.3.1.Raw Materials / Components Suppliers
3.3.2.Manufacturers / Vendors
3.3.3.Distributors
3.3.4.Buyers / End-users
3.3.5.Forward Integration & Backward Integration of Key Stakeholders
3.4. Global Speciality Coffee Market - Pricing Trends Analysis & Average Selling Prices (ASPs)
3.5. Analysis of Software and Services used in Speciality Coffee
3.6. End-User / Customer Preferences & Consumer Surveys
3.7. Technology Roadmap & Key Innovations /Developments
3.8. Key Mandates & Regulatory Scenario Analysis
3.9. Patents Landscape
3.10. Import & Export, By Countries (USD Million)
3.11. Key Mergers & Acquisitions, Expansions, JVs, Funding / VCs, etc.
3.12. Porter’s Five Forces Analysis
3.12.1. Bargaining Power of Suppliers
3.12.2. Bargaining Power of Buyers
3.12.3. Threat of Substitutes
3.12.4. Threat of New Entrants
3.12.5. Competitive Rivalry
3.13. PEST Analysis
3.13.1. Political Factors
3.13.2. Economic Factors
3.13.3. Social Factors
3.13.4. Technological Factors
3.14. SWOT Analysis
3.15. Russia-Ukraine War Impacts Analysis
3.16. ANSOFF Matrix
3.16.1. Market Penetration Strategy
3.16.2. Product Development Strategy
3.16.3. Market Development Strategy
3.16.4. Diversification Strategy
3.17. Inflation Impacts Analysis
3.17.1. Supply Side Impacts
3.17.2. Demand Side Impacts
3.17.3. Outlook in 2023 & Beyond
3.18. Market Investment Feasibility Analysis
3.19. Opportunity Map Analysis
3.20. Market Investment Opportunity Analysis (Top Investment Pockets), By Segments & By Regions
4. Global Speciality Coffee Market Estimates & Historical Trend Analysis (2019 - 2022)
5. Global Speciality Coffee Market Estimates & Forecast Trend Analysis, by Grade
5.1. Global Speciality Coffee Market Revenue & Volume (US$ Mn & Million Units) Estimates and Forecasts, by Grade, 2019 to 2032
5.1.1.90-100
5.1.2.85-89.99
5.1.3.80-84.99
6. Global Speciality Coffee Market Estimates & Forecast Trend Analysis, by Application
6.1. Global Speciality Coffee Market Revenue & Volume (US$ Mn & Million Units) Estimates and Forecasts, by Application, 2019 to 2032
6.1.1.Commercial
6.1.2.Household
7. Global Speciality Coffee Market Estimates & Forecast Trend Analysis, by Region
7.1. Global Speciality Coffee Market Revenue & Volume (US$ Mn & Million Units) Estimates and Forecasts, by Region, 2019 to 2032
7.1.1.North America
7.1.2.Europe
7.1.3.Asia Pacific
7.1.4.Middle East & Africa
7.1.5.South America
8. North America Speciality Coffee Market: Estimates & Forecast Trend Analysis
8.1. North America Speciality Coffee Market Assessments & Key Findings
8.1.1.Speciality Coffee Market Introduction
8.1.2.Speciality Coffee Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 – 2031)
8.1.2.1. By Grade
8.1.2.2. By Application
8.1.2.3. By Country
8.1.2.3.1. The U.S.
8.1.2.3.2. Canada
8.1.2.3.3. Mexico
9. Europe Speciality Coffee Market: Estimates & Forecast Trend Analysis
9.1. Europe Speciality Coffee Market Assessments & Key Findings
9.1.1.Speciality Coffee Market Introduction
9.1.2.Speciality Coffee Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 – 2031)
9.1.2.1. By Grade
9.1.2.2. By Application
9.1.2.3. By Country
9.1.2.3.1. Germany
9.1.2.3.2. U.K.
9.1.2.3.3. France
9.1.2.3.4. Italy
9.1.2.3.5. Spain
9.1.2.3.6. Russia
9.1.2.3.7. Rest of Europe
10. Asia Pacific Speciality Coffee Market: Estimates & Forecast Trend Analysis
10.1. Asia Pacific Market Assessments & Key Findings
10.1.1. Speciality Coffee Market Introduction
10.1.2. Speciality Coffee Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 – 2031)
10.1.2.1. By Grade
10.1.2.2. By Application
10.1.2.3. By Country
10.1.2.3.1. China
10.1.2.3.2. Japan
10.1.2.3.3. India
10.1.2.3.4. Australia
10.1.2.3.5. South Korea
10.1.2.3.6. ASEAN
10.1.2.3.7. Rest of Asia Pacific
11. Middle East & Africa Speciality Coffee Market: Estimates & Forecast Trend Analysis
11.1. Middle East & Africa Market Assessments & Key Findings
11.1.1. Speciality Coffee Market Introduction
11.1.2. Speciality Coffee Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 – 2031)
11.1.2.1. By Grade
11.1.2.2. By Application
11.1.2.3. By Country
11.1.2.3.1. U.A.E.
11.1.2.3.2. Saudi Arabia
11.1.2.3.3. Egypt
11.1.2.3.4. South Africa
11.1.2.3.5. Rest of Middle East & Africa
12. South America Speciality Coffee Market: Estimates & Forecast Trend Analysis
12.1. South America Market Assessments & Key Findings
12.1.1. Speciality Coffee Market Introduction
12.1.2. Speciality Coffee Market Size & Volume Estimates and Forecast (US$ Million & Million Units) (2019 – 2031)
12.1.2.1. By Grade
12.1.2.2. By Application
12.1.2.3. By Country
12.1.2.3.1. Brazil
12.1.2.3.2. Argentina
12.1.2.3.3. Colombia
12.1.2.3.4. Rest of South America
13. Competition Landscape
13.1. Speciality Coffee Market Competition Index, By Leading Players
13.2. Speciality Coffee Market Competition Matrix & Benchmarking, by Leading Players / Innovators / Emerging Players / New Entrants
13.3. Speciality Coffee Market Competition White Space Analysis, By Application / End-user
13.4. Speciality Coffee Market Competition Heat Map Analysis, By Products / Services / Solutions
13.5. Speciality Coffee Market Competition Regional Intensity Map Analysis, By Geographies Served
13.6. Speciality Coffee Market Concentration & Company Market Shares (%) Analysis, 2022
13.7. Speciality Coffee Market Competition Quadrant Analysis, By Leading Players / Innovators / Emerging Players / New Entrants
14. Company Profiles
14.1. Dunkin’ Brands Group
14.1.1. Company Overview & Key Stats
14.1.2. Financial Performance & KPIs
14.1.3. Product / Service / Solutions Portfolio & Applications / End-uses
14.1.4. Business Strategy & Recent Developments
* Similar details would be provided for all the players mentioned below
14.2. Starbucks
14.3. Coffee Beane Peet’s Coffee
14.4. Whitbread
14.5. Barista
14.6. Restaurant Brands International
14.7. Tea and Global Baristas US
14.8. McDonald’s
14.9. Caribou Coffee
14.10. Caffe Nero
14.11. Keurig Green Mountain
14.12. Coffee Day Enterprises
14.13. Eight O’Clock Coffee
14.14. Blue Bottle
14.15. M. Smucker
14.16. Jammin Java Group
14.17. Don Fransisco’s Coffee
14.18. Costa
14.19. Bulletproof
14.20. Strauss
14.21. Stumptown
14.22. Gevelia
14.23. Other Players
15. Research Methodology
15.1. External Sources / Databases
15.2. Internal Proprietary Database
15.3. Primary Research
15.4. Secondary Research
15.5. Assumptions
15.6. Limitations
15.7. Report FAQs
16. Research Findings & Conclusion
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