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Global Visual Analytics Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035

  • PUBLISHED ON
  • 9/1/2022
  • NO OF PAGES
  • 227
  • CATEGORY
  • Information Technology

Market Overview:

The Global Visual Analytics Market was valued at USD 6.5 billion in 2021, and is projected to reach USD 28.9 billion by 2032, growing at a CAGR of 16.2% from 2022 to 2032.

Visual analytics is a rapidly growing market that is expected to witness substantial growth in the coming years. This technology involves the use of interactive visual interfaces to help users explore and analyze complex data sets, enabling them to make more informed decisions. The healthcare sector is expected to be a significant contributor to the growth of the visual analytics market. The increasing adoption of electronic health records (EHRs) and the need for better patient outcomes are driving the demand for visual analytics in healthcare. Visual analytics is being used to analyze patient data, identify trends, and improve treatment outcomes. The retail sector is another area where visual analytics is being widely used. Retailers are using visual analytics to analyze customer behavior, identify patterns, and make informed decisions about product placement, pricing, and marketing. The adoption of visual analytics is also increasing in the government and public sector. Governments are using visual analytics to analyze social, economic, and environmental data, and make informed decisions about policy-making.

The increasing demand for data-driven decision-making and the rising adoption of big data analytics are the driving factors of the visual analytics market.

Visual analytics is a technology that helps users explore and analyze complex data sets using interactive visual interfaces. With the growing availability of big data and the increasing need for data-driven decision-making, the adoption of visual analytics is rapidly increasing across various industries. Visual analytics provides organizations with the ability to analyze vast amounts of data and identify patterns and trends that might not be apparent through traditional data analysis methods. The rising adoption of big data analytics is one of the driving factors of the visual analytics market. As organizations continue to generate vast amounts of data, they need to find ways to make sense of it and derive meaningful insights. Visual analytics helps organizations do just that by providing them with a way to visualize their data and gain a better understanding of its underlying patterns and relationships.

Segmentation:

By Deployment mode:

·         Cloud-based

·         On-premise

By Application:

·         Customer Management

·         Sales and Marketing Optimization

·         Risk Management

·         Fraud Detection

·         Supply Chain Management

·         Others

Geography:

North America is expected to dominate the visual analytics market due to the high adoption of big data analytics and the presence of major visual analytics vendors in the region. However, the Asia Pacific region is expected to witness significant growth in the coming years due to the increasing adoption of visual analytics in emerging economies such as China and India.

Impact of COVID-19 on the global Visual Analytics Market:

The COVID-19 pandemic has had a significant impact on the global economy, and the visual analytics market has not been immune to its effects. While the pandemic has caused some disruptions to the market, it has also led to increased demand for visual analytics solutions in certain industries. On the one hand, the pandemic has caused some disruptions to the visual analytics market due to the slowdown in economic activity and the disruption of supply chains. The pandemic has led to a decline in demand for some visual analytics solutions as businesses have scaled back operations and reduced spending on non-essential technology. On the other hand, the pandemic has also led to increased demand for visual analytics solutions in certain industries. For example, the healthcare industry has seen a surge in demand for visual analytics solutions as healthcare providers try to track and manage the spread of the virus. Visual analytics tools have also been used to analyze patient data and develop treatments and vaccines for COVID-19. The pandemic has also led to increased demand for visual analytics solutions in the e-commerce and retail industries. With more consumers shopping online, retailers are using visual analytics to analyze customer behavior and make informed decisions about product placement, pricing, and marketing. Overall, the COVID-19 pandemic has had a mixed impact on the visual analytics market. While it has caused some disruptions, it has also led to increased demand for visual analytics solutions in certain industries. As the world recovers from the pandemic, the visual analytics market is expected to continue growing as businesses seek to make data-driven decisions and gain insights into complex data sets.

Impact of the Russia-Ukraine War on the global Visual Analytics Market:

he ongoing conflict between Russia and Ukraine can have a potential impact on the visual analytics market, but it is difficult to predict the exact nature and extent of this impact. One potential impact of the conflict could be a disruption in the supply chain for visual analytics solutions. Many visual analytics solutions are developed and manufactured in countries that are not directly involved in the conflict, but supply chains can still be impacted by disruptions in neighboring countries. For example, if the conflict leads to the closure of major transportation routes or disruptions to manufacturing facilities, it could lead to delays in the delivery of visual analytics solutions. Another potential impact of the conflict could be changes in the regulatory environment that could impact the visual analytics market. The conflict could lead to changes in trade policies or restrictions on technology exports, which could impact the ability of visual analytics solution providers to do business in certain regions. Finally, the conflict could lead to changes in the demand for visual analytics solutions in certain industries. For example, if the conflict leads to a slowdown in economic activity in certain regions, it could lead to a decline in demand for visual analytics solutions in those regions. Overall, the impact of the conflict between Russia and Ukraine on the visual analytics market is uncertain and depends on a variety of factors. While the conflict could have some impact on the market, the extent of this impact is difficult to predict at this time.

Company Profiles:

·         Tableau Software

·         Qlik

·         SAS Institute Inc.

·         SAP SE

·         IBM Corporation

·         Oracle Corporation

·         Microsoft Corporation

·         TIBCO Software Inc.

·         MicroStrategy Incorporated

·         Alteryx, Inc.

·         Sisense Inc.

·         Zoho Corporation Pvt. Ltd.

·         Domo, Inc.

·         Looker Data Sciences, Inc.

·         Yellowfin International Pty Ltd

Global Visual Analytics Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Visual Analytics market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.


Key Points:
Define, describe and forecast Visual Analytics product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.

Years considered for this report:
Historical Years: 2016-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2030
Base Year: 2023
Historic Year: 2016-2022
Forecast: 2024-2035


1 Visual Analytics Market Definition and Overview
1.1 Objectives of the Study
1.2 Overview of Visual Analytics
1.3 Visual Analytics Market Scope and Market Size Estimation
1.4 Market Segmentation
1.4.1 Types of Visual Analytics
1.4.2 Applications of Visual Analytics
1.5 Market Exchange Rate

2 Research Method and Logic
2.1 Methodology
2.2 Research Data Source

3 Market Competition Analysis
3.1 IBM Market Performance Analysis
3.1.1 IBM Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 IBM Sales, Value, Price, Gross Margin 2016-2021
3.2 SAS Institute Market Performance Analysis
3.2.1 SAS Institute Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 SAS Institute Sales, Value, Price, Gross Margin 2016-2021
3.3 Qlik Market Performance Analysis
3.3.1 Qlik Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 Qlik Sales, Value, Price, Gross Margin 2016-2021
3.4 Alteryx Market Performance Analysis
3.4.1 Alteryx Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 Alteryx Sales, Value, Price, Gross Margin 2016-2021
3.5 Oracle Market Performance Analysis
3.5.1 Oracle Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 Oracle Sales, Value, Price, Gross Margin 2016-2021
3.6 MicroStrategy Market Performance Analysis
3.6.1 MicroStrategy Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 MicroStrategy Sales, Value, Price, Gross Margin 2016-2021
3.7 TIBCO Software Market Performance Analysis
3.7.1 TIBCO Software Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 TIBCO Software Sales, Value, Price, Gross Margin 2016-2021
3.8 Microsoft Market Performance Analysis
3.8.1 Microsoft Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 Microsoft Sales, Value, Price, Gross Margin 2016-2021
3.9 SAP Market Performance Analysis
3.9.1 SAP Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 SAP Sales, Value, Price, Gross Margin 2016-2021
3.10 Tableau Software Market Performance Analysis
3.10.1 Tableau Software Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 Tableau Software Sales, Value, Price, Gross Margin 2016-2021

4 Market Segment by Type, Historical Data and Market Forecasts
4.1 Global Visual Analytics Production and Value by Type
4.1.1 Global Visual Analytics Production by Type 2016-2021
4.1.2 Global Visual Analytics Market Value by Type 2016-2021
4.2 Global Visual Analytics Market Production, Value and Growth Rate by Type 2016-2021
4.2.1 IT Market Production, Value and Growth Rate
4.2.2 Sales and Marketing Market Production, Value and Growth Rate
4.2.3 Supply Chain Market Production, Value and Growth Rate
4.2.4 Finance Market Production, Value and Growth Rate
4.2.5 Human Resources (HR) Market Production, Value and Growth Rate
4.2.6 Others (product management and shop floor) Market Production, Value and Growth Rate
4.3 Global Visual Analytics Production and Value Forecast by Type
4.3.1 Global Visual Analytics Production Forecast by Type 2021-2026
4.3.2 Global Visual Analytics Market Value Forecast by Type 2021-2026
4.4 Global Visual Analytics Market Production, Value and Growth Rate by Type Forecast 2021-2026
4.4.1 IT Market Production, Value and Growth Rate Forecast
4.4.2 Sales and Marketing Market Production, Value and Growth Rate Forecast
4.4.3 Supply Chain Market Production, Value and Growth Rate Forecast
4.4.4 Finance Market Production, Value and Growth Rate Forecast
4.4.5 Human Resources (HR) Market Production, Value and Growth Rate Forecast
4.4.6 Others (product management and shop floor) Market Production, Value and Growth Rate Forecast

5 Market Segment by Application, Historical Data and Market Forecasts
5.1 Global Visual Analytics Consumption and Value by Application
5.1.1 Global Visual Analytics Consumption by Application 2016-2021
5.1.2 Global Visual Analytics Market Value by Application 2016-2021
5.2 Global Visual Analytics Market Consumption, Value and Growth Rate by Application 2016-2021
5.2.1 Telecom and IT Market Consumption, Value and Growth Rate
5.2.2 Manufacturing Market Consumption, Value and Growth Rate
5.2.3 Government and Defense Market Consumption, Value and Growth Rate
5.2.4 Energy and Utilities Market Consumption, Value and Growth Rate
5.2.5 Others Market Consumption, Value and Growth Rate
5.3 Global Visual Analytics Consumption and Value Forecast by Application
5.3.1 Global Visual Analytics Consumption Forecast by Application 2021-2026
5.3.2 Global Visual Analytics Market Value Forecast by Application 2021-2026
5.4 Global Visual Analytics Market Consumption, Value and Growth Rate by Application Forecast 2021-2026
5.4.1 Telecom and IT Market Consumption, Value and Growth Rate Forecast
5.4.2 Manufacturing Market Consumption, Value and Growth Rate Forecast
5.4.3 Government and Defense Market Consumption, Value and Growth Rate Forecast
5.4.4 Energy and Utilities Market Consumption, Value and Growth Rate Forecast
5.4.5 Others Market Consumption, Value and Growth Rate Forecast

6 Global Visual Analytics by Region, Historical Data and Market Forecasts
6.1 Global Visual Analytics Sales by Region 2016-2021
6.2 Global Visual Analytics Market Value by Region 2016-2021
6.3 Global Visual Analytics Market Sales, Value and Growth Rate by Region 2016-2021
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 South America
6.3.5 Middle East and Africa
6.4 Global Visual Analytics Sales Forecast by Region 2021-2026
6.5 Global Visual Analytics Market Value Forecast by Region 2021-2026
6.6 Global Visual Analytics Market Sales, Value and Growth Rate Forecast by Region 2021-2026
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
6.6.4 South America
6.6.5 Middle East and Africa

7 United State Market Size Analysis 2016-2026
7.1 United State Visual Analytics Value and Market Growth 2016-2021
7.2 United State Visual Analytics Sales and Market Growth 2016-2021
7.3 United State Visual Analytics Market Value Forecast 2021-2026

8 Canada Market Size Analysis 2016-2026
8.1 Canada Visual Analytics Value and Market Growth 2016-2021
8.2 Canada Visual Analytics Sales and Market Growth 2016-2021
8.3 Canada Visual Analytics Market Value Forecast 2021-2026

9 Germany Market Size Analysis 2016-2026
9.1 Germany Visual Analytics Value and Market Growth 2016-2021
9.2 Germany Visual Analytics Sales and Market Growth 2016-2021
9.3 Germany Visual Analytics Market Value Forecast 2021-2026

10 UK Market Size Analysis 2016-2026
10.1 UK Visual Analytics Value and Market Growth 2016-2021
10.2 UK Visual Analytics Sales and Market Growth 2016-2021
10.3 UK Visual Analytics Market Value Forecast 2021-2026

11 France Market Size Analysis 2016-2026
11.1 France Visual Analytics Value and Market Growth 2016-2021
11.2 France Visual Analytics Sales and Market Growth 2016-2021
11.3 France Visual Analytics Market Value Forecast 2021-2026

12 Italy Market Size Analysis 2016-2026
12.1 Italy Visual Analytics Value and Market Growth 2016-2021
12.2 Italy Visual Analytics Sales and Market Growth 2016-2021
12.3 Italy Visual Analytics Market Value Forecast 2021-2026

13 Spain Market Size Analysis 2016-2026
13.1 Spain Visual Analytics Value and Market Growth 2016-2021
13.2 Spain Visual Analytics Sales and Market Growth 2016-2021
13.3 Spain Visual Analytics Market Value Forecast 2021-2026

14 Russia Market Size Analysis 2016-2026
14.1 Russia Visual Analytics Value and Market Growth 2016-2021
14.2 Russia Visual Analytics Sales and Market Growth 2016-2021
14.3 Russia Visual Analytics Market Value Forecast 2021-2026

15 China Market Size Analysis 2016-2026
15.1 China Visual Analytics Value and Market Growth 2016-2021
15.2 China Visual Analytics Sales and Market Growth 2016-2021
15.3 China Visual Analytics Market Value Forecast 2021-2026

16 Japan Market Size Analysis 2016-2026
16.1 Japan Visual Analytics Value and Market Growth 2016-2021
16.2 Japan Visual Analytics Sales and Market Growth 2016-2021
16.3 Japan Visual Analytics Market Value Forecast 2021-2026

17 South Korea Market Size Analysis 2016-2026
17.1 South Korea Visual Analytics Value and Market Growth 2016-2021
17.2 South Korea Visual Analytics Sales and Market Growth 2016-2021
17.3 South Korea Visual Analytics Market Value Forecast 2021-2026

18 Australia Market Size Analysis 2016-2026
18.1 Australia Visual Analytics Value and Market Growth 2016-2021
18.2 Australia Visual Analytics Sales and Market Growth 2016-2021
18.3 Australia Visual Analytics Market Value Forecast 2021-2026

19 Thailand Market Size Analysis 2016-2026
19.1 Thailand Visual Analytics Value and Market Growth 2016-2021
19.2 Thailand Visual Analytics Sales and Market Growth 2016-2021
19.3 Thailand Visual Analytics Market Value Forecast 2021-2026

20 Brazil Market Size Analysis 2016-2026
20.1 Brazil Visual Analytics Value and Market Growth 2016-2021
20.2 Brazil Visual Analytics Sales and Market Growth 2016-2021
20.3 Brazil Visual Analytics Market Value Forecast 2021-2026

21 Argentina Market Size Analysis 2016-2026
21.1 Argentina Visual Analytics Value and Market Growth 2016-2021
21.2 Argentina Visual Analytics Sales and Market Growth 2016-2021
21.3 Argentina Visual Analytics Market Value Forecast 2021-2026

22 Chile Market Size Analysis 2016-2026
22.1 Chile Visual Analytics Value and Market Growth 2016-2021
22.2 Chile Visual Analytics Sales and Market Growth 2016-2021
22.3 Chile Visual Analytics Market Value Forecast 2021-2026

23 South Africa Market Size Analysis 2016-2026
23.1 South Africa Visual Analytics Value and Market Growth 2016-2021
23.2 South Africa Visual Analytics Sales and Market Growth 2016-2021
23.3 South Africa Visual Analytics Market Value Forecast 2021-2026

24 Egypt Market Size Analysis 2016-2026
24.1 Egypt Visual Analytics Value and Market Growth 2016-2021
24.2 Egypt Visual Analytics Sales and Market Growth 2016-2021
24.3 Egypt Visual Analytics Market Value Forecast 2021-2026

25 UAE Market Size Analysis 2016-2026
25.1 UAE Visual Analytics Value and Market Growth 2016-2021
25.2 UAE Visual Analytics Sales and Market Growth 2016-2021
25.3 UAE Visual Analytics Market Value Forecast 2021-2026

26 Saudi Arabia Market Size Analysis 2016-2026
26.1 Saudi Arabia Visual Analytics Value and Market Growth 2016-2021
26.2 Saudi Arabia Visual Analytics Sales and Market Growth 2016-2021
26.3 Saudi Arabia Visual Analytics Market Value Forecast 2021-2026

27 Market Dynamic Analysis and Development Suggestions
27.1 Market Drivers
27.2 Market Development Constraints
27.3 PEST Analysis
27.3.1 Political Factors
27.3.2 Economic Factors
27.3.3 Social Factors
27.3.4 Technological Factors
27.4 Industry Trends Under COVID-19
27.4.1 Risk Assessment on COVID-19
27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
27.5 Market Entry Strategy Analysis
27.5.1 Market Definition
27.5.2 Client
27.5.3 Distribution Model
27.5.4 Product Messaging and Positioning
27.5.5 Price
27.6 Advice on Entering the Market

Quality Assurance Process

  1. We Market Research’s Quality Assurance program strives to deliver superior value to our clients.

We Market Research senior executive is assigned to each consulting engagement and works closely with the project team to deliver as per the clients expectations.

Market Research Process




We Market Research monitors 3 important attributes during the QA process- Cost, Schedule & Quality. We believe them as a critical benchmark in achieving a project’s success.

To mitigate risks that can impact project success, we deploy the follow project delivery best practices:
  • Project kickoff meeting with client
  • Conduct frequent client communications
  • Form project steering committee
  • Assign a senior SR executive as QA Executive
  • Conduct internal editorial & quality reviews of project deliverables
  • Certify project staff in SR methodologies & standards
  • Monitor client satisfaction
  • Monitor realized value post-project

Case Study- Automotive Sector

One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).

Solution

The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research

The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.

Market Estimates and Forecast

In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.

Case Study- ICT Sector

Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.


Business Solution

An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.


Conclusion

The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.


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