Global Web Analytics Market Size, Industry Analysis By Segmentations, Top Key Players, Trends, Future Development & Forecast 2024-2035
- PUBLISHED ON
- 9/1/2022
- NO OF PAGES
- 277
- CATEGORY
- Electronics & Communication
The Web Analytics market report is a perfect foundation for people looking out for a comprehensive study and analysis of the Web Analytics market. On the basis of historic growth analysis and current scenario of Web Analytics market place, the report intends to offer actionable insights on global market growth projections. Authenticated data presented in report is based on findings of extensive primary and secondary research. Insights drawn from data serve as excellent tools that facilitate deeper understanding of multiple aspects of global Web Analytics market. This further helps user with their developmental strategy.
This report examines all the key factors influencing growth of global Web Analytics market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Web Analytics market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Web Analytics Market: Major Players
Webtrends Inc.
Facebook Inc.
Applied Technologies Internet S.A.
Hootsuite Inc.
Yahoo! Inc. (Verizon)
Google LLC
comScore Inc.
Splunk Inc.
IBM Corporation
Adobe Systems Incorporated.
Microsoft Inc.
Teradata Corporation
MicroStrategy Incorporated
SAS Institute
Tableau Software
SimilarWeb Ltd.
Global Web Analytics Market: Types
Software
Services
Global Web Analytics Market: Applications
Online Marketing
Marketing Automation
Mobile Analytics
Content Marketing
Social Media Management
E-mail Marketing
Targeting and Behavioural Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Global Web Analytics Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Web Analytics market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Key Points:
Define, describe and forecast Web Analytics product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
Years considered for this report:
Historical Years: 2016-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2030
Base Year: 2023This report examines all the key factors influencing growth of global Web Analytics market, including demand-supply scenario, pricing structure, profit margins, production and value chain analysis. Regional assessment of global Web Analytics market unlocks a plethora of untapped opportunities in regional and domestic market places. Detailed company profiling enables users to evaluate company shares analysis, emerging product lines, scope of NPD in new markets, pricing strategies, innovation possibilities and much more.
Global Web Analytics Market: Major Players
Webtrends Inc.
Facebook Inc.
Applied Technologies Internet S.A.
Hootsuite Inc.
Yahoo! Inc. (Verizon)
Google LLC
comScore Inc.
Splunk Inc.
IBM Corporation
Adobe Systems Incorporated.
Microsoft Inc.
Teradata Corporation
MicroStrategy Incorporated
SAS Institute
Tableau Software
SimilarWeb Ltd.
Global Web Analytics Market: Types
Software
Services
Global Web Analytics Market: Applications
Online Marketing
Marketing Automation
Mobile Analytics
Content Marketing
Social Media Management
E-mail Marketing
Targeting and Behavioural Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Global Web Analytics Market: Regional Analysis
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Web Analytics market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
Key Points:
Define, describe and forecast Web Analytics product market by type, application, end user and region.
Provide enterprise external environment analysis and PEST analysis.
Provide strategies for company to deal with the impact of COVID-19.
Provide market dynamic analysis, including market driving factors, market development constraints.
Provide market entry strategy analysis for new players or players who are ready to enter the market, including market segment definition, client analysis, distribution model, product messaging and positioning, and price strategy analysis.
Keep up with international market trends and provide analysis of the impact of the COVID-19 epidemic on major regions of the world.
Analyze the market opportunities of stakeholders and provide market leaders with details of the competitive landscape.
Years considered for this report:
Historical Years: 2016-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2030
Historic Year: 2016-2022
Forecast: 2024-2035
1 Web Analytics Market Definition and Overview
1.1 Objectives of the Study
1.2 Overview of Web Analytics
1.3 Web Analytics Market Scope and Market Size Estimation
1.4 Market Segmentation
1.4.1 Types of Web Analytics
1.4.2 Applications of Web Analytics
1.5 Market Exchange Rate
2 Research Method and Logic
2.1 Methodology
2.2 Research Data Source
3 Market Competition Analysis
3.1 Webtrends Inc. Market Performance Analysis
3.1.1 Webtrends Inc. Basic Information
3.1.2 Product and Service Analysis
3.1.3 Strategies for Company to Deal with the Impact of COVID-19
3.1.4 Webtrends Inc. Sales, Value, Price, Gross Margin 2016-2021
3.2 Facebook Inc. Market Performance Analysis
3.2.1 Facebook Inc. Basic Information
3.2.2 Product and Service Analysis
3.2.3 Strategies for Company to Deal with the Impact of COVID-19
3.2.4 Facebook Inc. Sales, Value, Price, Gross Margin 2016-2021
3.3 Applied Technologies Internet S.A. Market Performance Analysis
3.3.1 Applied Technologies Internet S.A. Basic Information
3.3.2 Product and Service Analysis
3.3.3 Strategies for Company to Deal with the Impact of COVID-19
3.3.4 Applied Technologies Internet S.A. Sales, Value, Price, Gross Margin 2016-2021
3.4 Hootsuite Inc. Market Performance Analysis
3.4.1 Hootsuite Inc. Basic Information
3.4.2 Product and Service Analysis
3.4.3 Strategies for Company to Deal with the Impact of COVID-19
3.4.4 Hootsuite Inc. Sales, Value, Price, Gross Margin 2016-2021
3.5 Yahoo! Inc. (Verizon) Market Performance Analysis
3.5.1 Yahoo! Inc. (Verizon) Basic Information
3.5.2 Product and Service Analysis
3.5.3 Strategies for Company to Deal with the Impact of COVID-19
3.5.4 Yahoo! Inc. (Verizon) Sales, Value, Price, Gross Margin 2016-2021
3.6 Google LLC Market Performance Analysis
3.6.1 Google LLC Basic Information
3.6.2 Product and Service Analysis
3.6.3 Strategies for Company to Deal with the Impact of COVID-19
3.6.4 Google LLC Sales, Value, Price, Gross Margin 2016-2021
3.7 comScore Inc. Market Performance Analysis
3.7.1 comScore Inc. Basic Information
3.7.2 Product and Service Analysis
3.7.3 Strategies for Company to Deal with the Impact of COVID-19
3.7.4 comScore Inc. Sales, Value, Price, Gross Margin 2016-2021
3.8 Splunk Inc. Market Performance Analysis
3.8.1 Splunk Inc. Basic Information
3.8.2 Product and Service Analysis
3.8.3 Strategies for Company to Deal with the Impact of COVID-19
3.8.4 Splunk Inc. Sales, Value, Price, Gross Margin 2016-2021
3.9 IBM Corporation Market Performance Analysis
3.9.1 IBM Corporation Basic Information
3.9.2 Product and Service Analysis
3.9.3 Strategies for Company to Deal with the Impact of COVID-19
3.9.4 IBM Corporation Sales, Value, Price, Gross Margin 2016-2021
3.10 Adobe Systems Incorporated. Market Performance Analysis
3.10.1 Adobe Systems Incorporated. Basic Information
3.10.2 Product and Service Analysis
3.10.3 Strategies for Company to Deal with the Impact of COVID-19
3.10.4 Adobe Systems Incorporated. Sales, Value, Price, Gross Margin 2016-2021
3.11 Microsoft Inc. Market Performance Analysis
3.11.1 Microsoft Inc. Basic Information
3.11.2 Product and Service Analysis
3.11.3 Strategies for Company to Deal with the Impact of COVID-19
3.11.4 Microsoft Inc. Sales, Value, Price, Gross Margin 2016-2021
3.12 Teradata Corporation Market Performance Analysis
3.12.1 Teradata Corporation Basic Information
3.12.2 Product and Service Analysis
3.12.3 Strategies for Company to Deal with the Impact of COVID-19
3.12.4 Teradata Corporation Sales, Value, Price, Gross Margin 2016-2021
3.13 MicroStrategy Incorporated Market Performance Analysis
3.13.1 MicroStrategy Incorporated Basic Information
3.13.2 Product and Service Analysis
3.13.3 Strategies for Company to Deal with the Impact of COVID-19
3.13.4 MicroStrategy Incorporated Sales, Value, Price, Gross Margin 2016-2021
3.14 SAS Institute Market Performance Analysis
3.14.1 SAS Institute Basic Information
3.14.2 Product and Service Analysis
3.14.3 Strategies for Company to Deal with the Impact of COVID-19
3.14.4 SAS Institute Sales, Value, Price, Gross Margin 2016-2021
3.15 Tableau Software Market Performance Analysis
3.15.1 Tableau Software Basic Information
3.15.2 Product and Service Analysis
3.15.3 Strategies for Company to Deal with the Impact of COVID-19
3.15.4 Tableau Software Sales, Value, Price, Gross Margin 2016-2021
3.16 SimilarWeb Ltd. Market Performance Analysis
3.16.1 SimilarWeb Ltd. Basic Information
3.16.2 Product and Service Analysis
3.16.3 Strategies for Company to Deal with the Impact of COVID-19
3.16.4 SimilarWeb Ltd. Sales, Value, Price, Gross Margin 2016-2021
4 Market Segment by Type, Historical Data and Market Forecasts
4.1 Global Web Analytics Production and Value by Type
4.1.1 Global Web Analytics Production by Type 2016-2021
4.1.2 Global Web Analytics Market Value by Type 2016-2021
4.2 Global Web Analytics Market Production, Value and Growth Rate by Type 2016-2021
4.2.1 Software Market Production, Value and Growth Rate
4.2.2 Services Market Production, Value and Growth Rate
4.3 Global Web Analytics Production and Value Forecast by Type
4.3.1 Global Web Analytics Production Forecast by Type 2021-2026
4.3.2 Global Web Analytics Market Value Forecast by Type 2021-2026
4.4 Global Web Analytics Market Production, Value and Growth Rate by Type Forecast 2021-2026
4.4.1 Software Market Production, Value and Growth Rate Forecast
4.4.2 Services Market Production, Value and Growth Rate Forecast
5 Market Segment by Application, Historical Data and Market Forecasts
5.1 Global Web Analytics Consumption and Value by Application
5.1.1 Global Web Analytics Consumption by Application 2016-2021
5.1.2 Global Web Analytics Market Value by Application 2016-2021
5.2 Global Web Analytics Market Consumption, Value and Growth Rate by Application 2016-2021
5.2.1 Online Marketing Market Consumption, Value and Growth Rate
5.2.2 Marketing Automation Market Consumption, Value and Growth Rate
5.2.3 Mobile Analytics Market Consumption, Value and Growth Rate
5.2.4 Content Marketing Market Consumption, Value and Growth Rate
5.2.5 Social Media Management Market Consumption, Value and Growth Rate
5.2.6 E-mail Marketing Market Consumption, Value and Growth Rate
5.2.7 Targeting and Behavioural Analysis Market Consumption, Value and Growth Rate
5.2.8 Display Advertising Optimization Market Consumption, Value and Growth Rate
5.2.9 Multichannel Campaign Analysis Market Consumption, Value and Growth Rate
5.3 Global Web Analytics Consumption and Value Forecast by Application
5.3.1 Global Web Analytics Consumption Forecast by Application 2021-2026
5.3.2 Global Web Analytics Market Value Forecast by Application 2021-2026
5.4 Global Web Analytics Market Consumption, Value and Growth Rate by Application Forecast 2021-2026
5.4.1 Online Marketing Market Consumption, Value and Growth Rate Forecast
5.4.2 Marketing Automation Market Consumption, Value and Growth Rate Forecast
5.4.3 Mobile Analytics Market Consumption, Value and Growth Rate Forecast
5.4.4 Content Marketing Market Consumption, Value and Growth Rate Forecast
5.4.5 Social Media Management Market Consumption, Value and Growth Rate Forecast
5.4.6 E-mail Marketing Market Consumption, Value and Growth Rate Forecast
5.4.7 Targeting and Behavioural Analysis Market Consumption, Value and Growth Rate Forecast
5.4.8 Display Advertising Optimization Market Consumption, Value and Growth Rate Forecast
5.4.9 Multichannel Campaign Analysis Market Consumption, Value and Growth Rate Forecast
6 Global Web Analytics by Region, Historical Data and Market Forecasts
6.1 Global Web Analytics Sales by Region 2016-2021
6.2 Global Web Analytics Market Value by Region 2016-2021
6.3 Global Web Analytics Market Sales, Value and Growth Rate by Region 2016-2021
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.4 South America
6.3.5 Middle East and Africa
6.4 Global Web Analytics Sales Forecast by Region 2021-2026
6.5 Global Web Analytics Market Value Forecast by Region 2021-2026
6.6 Global Web Analytics Market Sales, Value and Growth Rate Forecast by Region 2021-2026
6.6.1 North America
6.6.2 Europe
6.6.3 Asia Pacific
6.6.4 South America
6.6.5 Middle East and Africa
7 United State Market Size Analysis 2016-2026
7.1 United State Web Analytics Value and Market Growth 2016-2021
7.2 United State Web Analytics Sales and Market Growth 2016-2021
7.3 United State Web Analytics Market Value Forecast 2021-2026
8 Canada Market Size Analysis 2016-2026
8.1 Canada Web Analytics Value and Market Growth 2016-2021
8.2 Canada Web Analytics Sales and Market Growth 2016-2021
8.3 Canada Web Analytics Market Value Forecast 2021-2026
9 Germany Market Size Analysis 2016-2026
9.1 Germany Web Analytics Value and Market Growth 2016-2021
9.2 Germany Web Analytics Sales and Market Growth 2016-2021
9.3 Germany Web Analytics Market Value Forecast 2021-2026
10 UK Market Size Analysis 2016-2026
10.1 UK Web Analytics Value and Market Growth 2016-2021
10.2 UK Web Analytics Sales and Market Growth 2016-2021
10.3 UK Web Analytics Market Value Forecast 2021-2026
11 France Market Size Analysis 2016-2026
11.1 France Web Analytics Value and Market Growth 2016-2021
11.2 France Web Analytics Sales and Market Growth 2016-2021
11.3 France Web Analytics Market Value Forecast 2021-2026
12 Italy Market Size Analysis 2016-2026
12.1 Italy Web Analytics Value and Market Growth 2016-2021
12.2 Italy Web Analytics Sales and Market Growth 2016-2021
12.3 Italy Web Analytics Market Value Forecast 2021-2026
13 Spain Market Size Analysis 2016-2026
13.1 Spain Web Analytics Value and Market Growth 2016-2021
13.2 Spain Web Analytics Sales and Market Growth 2016-2021
13.3 Spain Web Analytics Market Value Forecast 2021-2026
14 Russia Market Size Analysis 2016-2026
14.1 Russia Web Analytics Value and Market Growth 2016-2021
14.2 Russia Web Analytics Sales and Market Growth 2016-2021
14.3 Russia Web Analytics Market Value Forecast 2021-2026
15 China Market Size Analysis 2016-2026
15.1 China Web Analytics Value and Market Growth 2016-2021
15.2 China Web Analytics Sales and Market Growth 2016-2021
15.3 China Web Analytics Market Value Forecast 2021-2026
16 Japan Market Size Analysis 2016-2026
16.1 Japan Web Analytics Value and Market Growth 2016-2021
16.2 Japan Web Analytics Sales and Market Growth 2016-2021
16.3 Japan Web Analytics Market Value Forecast 2021-2026
17 South Korea Market Size Analysis 2016-2026
17.1 South Korea Web Analytics Value and Market Growth 2016-2021
17.2 South Korea Web Analytics Sales and Market Growth 2016-2021
17.3 South Korea Web Analytics Market Value Forecast 2021-2026
18 Australia Market Size Analysis 2016-2026
18.1 Australia Web Analytics Value and Market Growth 2016-2021
18.2 Australia Web Analytics Sales and Market Growth 2016-2021
18.3 Australia Web Analytics Market Value Forecast 2021-2026
19 Thailand Market Size Analysis 2016-2026
19.1 Thailand Web Analytics Value and Market Growth 2016-2021
19.2 Thailand Web Analytics Sales and Market Growth 2016-2021
19.3 Thailand Web Analytics Market Value Forecast 2021-2026
20 Brazil Market Size Analysis 2016-2026
20.1 Brazil Web Analytics Value and Market Growth 2016-2021
20.2 Brazil Web Analytics Sales and Market Growth 2016-2021
20.3 Brazil Web Analytics Market Value Forecast 2021-2026
21 Argentina Market Size Analysis 2016-2026
21.1 Argentina Web Analytics Value and Market Growth 2016-2021
21.2 Argentina Web Analytics Sales and Market Growth 2016-2021
21.3 Argentina Web Analytics Market Value Forecast 2021-2026
22 Chile Market Size Analysis 2016-2026
22.1 Chile Web Analytics Value and Market Growth 2016-2021
22.2 Chile Web Analytics Sales and Market Growth 2016-2021
22.3 Chile Web Analytics Market Value Forecast 2021-2026
23 South Africa Market Size Analysis 2016-2026
23.1 South Africa Web Analytics Value and Market Growth 2016-2021
23.2 South Africa Web Analytics Sales and Market Growth 2016-2021
23.3 South Africa Web Analytics Market Value Forecast 2021-2026
24 Egypt Market Size Analysis 2016-2026
24.1 Egypt Web Analytics Value and Market Growth 2016-2021
24.2 Egypt Web Analytics Sales and Market Growth 2016-2021
24.3 Egypt Web Analytics Market Value Forecast 2021-2026
25 UAE Market Size Analysis 2016-2026
25.1 UAE Web Analytics Value and Market Growth 2016-2021
25.2 UAE Web Analytics Sales and Market Growth 2016-2021
25.3 UAE Web Analytics Market Value Forecast 2021-2026
26 Saudi Arabia Market Size Analysis 2016-2026
26.1 Saudi Arabia Web Analytics Value and Market Growth 2016-2021
26.2 Saudi Arabia Web Analytics Sales and Market Growth 2016-2021
26.3 Saudi Arabia Web Analytics Market Value Forecast 2021-2026
27 Market Dynamic Analysis and Development Suggestions
27.1 Market Drivers
27.2 Market Development Constraints
27.3 PEST Analysis
27.3.1 Political Factors
27.3.2 Economic Factors
27.3.3 Social Factors
27.3.4 Technological Factors
27.4 Industry Trends Under COVID-19
27.4.1 Risk Assessment on COVID-19
27.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
27.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
27.5 Market Entry Strategy Analysis
27.5.1 Market Definition
27.5.2 Client
27.5.3 Distribution Model
27.5.4 Product Messaging and Positioning
27.5.5 Price
27.6 Advice on Entering the Market
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Case Study- Automotive Sector
One of the key manufacturers of automotive had plans to invest in electric utility vehicles. The electric cars and associated markets being a of evolving nature, the automotive client approached Straits Research for a detailed insight on the market forecasts. The client specifically asked for competitive analysis, regulatory framework, regional prospects studied under the influence of drivers, challenges, opportunities, and pricing in terms of revenue and sales (million units).
Solution
The overall study was executed in three stages, intending to help the client meet its objective of precisely understanding the entire market before deciding on an investment. At first, secondary research was conducted considering political, economic, social, and technological parameters to get a gist of the various aspects of the market. This stage of the study concluded with the derivation of drivers, opportunities, and challenges. It also laid substantial emphasis on understanding and collecting data not only on a global scale but also on the regional and country levels. Data Extraction through Primary Research
The second stage involved primary research in which several market players and automotive parts suppliers were contacted to study their viewpoint concerning the development of their market and production capacity, clientele, and product line. This stage concluded in a brief understanding of the competitive ecosystem and also glanced through the strategies and pricing of the companies profiled.
Market Estimates and Forecast
In the final stage of the study, market forecasts for the electric utility were derived using multiple market engineering approaches. This data helped the client to get an overview of the market and accelerate the process of investment.
Case Study- ICT Sector
Business process outsourcing, being one of the lucrative markets from both supply- and demand- side, has appealed to various companies. One of the prominent corporations based out of Japan approached us with their requirements regarding the scope of the procurement outsourcing market for around 50 countries. Additionally, the client also sought key players operating in the market and their revenue breakdown in terms of region and application.
Business Solution
An exhaustive market study was conducted based on primary and secondary research that involved factors such as labor costs in various countries, skilled and technical labors, manufacturing scenario, and their respective contributions in the global GDP. A comparative study of the market was conducted from both supply- and demand side, with the supply-side comprising of notable companies, such as GEP, Accenture, and others, that provide these services. On the other hand, large manufacturing companies from them demand-side were considered that opt for these services.
Conclusion
The report aided the client in understanding the market trends, including country-level business scenarios, consumer behavior, and trends in 50 countries. The report also provided financial insights of crucial players and detailed market estimations and forecasts till 2028.
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